Leading integrated media intelligence business, Isentia, has been recognised for its cutting edge digital platform, Mediaportal, after being listed on the Australian Financial Review’s 50 Most Innovative Companies for 2017.
Earlier this year, Isentia launched a suite of product innovations for Mediaportal, powering it with machine-learning functionality. This technology – codenamed ‘Huxley’ – provides clients with valuable insights quickly and accurately, helping busy communications professionals make more informed business decisions.
Huxley enables Isentia to harvest and analyse 7 million unknown media items and millions of other data points every single day. A cloud based platform that takes multiple input services, Huxley applies media item topology and enrichment services, and produces fit-for-purpose data for client facing products and services.
Isentia’s innovative approach to real data intelligence includes a continuous R&D strategy for Mediaportal and further work in integrating its data capabilities.
Isentia CEO John Croll says, “At Isentia we know the future isn’t written yet – it takes relentless innovation to get us there. But being listed among Australia’s leading and most innovative companies is recognition of the work of our team over the past 12 months and vindication that we’re on the right path when it comes to redefining media intelligence.”
Now in its sixth year, the ranking recongises the top companies in the country, driving innovation across a range of industries. It is judged and compiled by Inventium, Australia’s leading innovation consultancy.
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
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