Media release
November 17, 2019

Isentia appoints Russ Horell as Chief Commercial Officer

8 November 2019

Isentia (ASX:ISD) today announces the appointment of Russ Horell to the role of Chief Commercial Officer.

Mr Horell is a talented sales leader with a deep understanding of the media intelligence industry including the complex needs of clients across the government, enterprise and agency sectors.

Mr Horell has had a long and successful career at Isentia. In his most recent roles, as Country Manager for New Zealand and Queensland Manager, he has demonstrated outstanding leadership capabilities as well as strong sales results.

Commenting on the appointment Isentia’s CEO Ed Harrison said: “Russ is a high achiever with a proven track record at Isentia who brings a wealth of knowledge and experience to the Isentia Executive Leadership Team. He has consistently produced excellent results for his clients and the company.

“During his time as Country Manager, he has built a high performing, extremely engaged team in New Zealand which has delivered in terms of customer service as well as client acquisition and retention. The appointment highlights the depth of our management team and I know Russ will play an integral role as we continue to implement our transformation strategy”.

Russ Horell replaces the previous Chief Commercial Officer, Sean Smith, who will leave Isentia at the end of 2019. To ensure a smooth handover, Mr Horell will commence in his new role on 25 November.

Mr Horell said: “I am delighted to be taking over as Chief Commercial Officer and to be leading a strong Commercial team who are united in their passion for servicing our clients which continues to be a key factor in the ‘Isentia difference’.

“My experience in delivering value to clients across two countries as well as the numerous positions I have held within Sales and Account Management, mean that I am well equipped to deliver the direction that our teams need and the standards our clients expect. I wish Sean Smith all the best in his new role and thank him for his guidance over the years”.


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