Media release
June 6, 2017

Isentia appoints James Orlando as new chief financial officer

6 June 2017

Sydney, Australia – 6 June 2017 – Leading media intelligence company, Isentia, has named former AAPT executive, James Orlando, as its new Chief Financial Officer (CFO).

Commencing 28 June 2017, Orlando will be responsible for the financial management of the Isentia business, as it continues to grow across Asia-Pacific, North America and Europe.

Orlando joins Isentia after more than three years as CFO of credit company, Veda Group. He has experience across a number of industry sectors and was previously CFO of telecommunications companies AAPT and PowerTel.

John Croll, Managing Director and Chief Executive Officer of Isentia, says: “With his experience in finance leadership and delivering value for investors, we’re pleased to welcome James to Isentia’s executive team.

“James has a strong track record of working with fast-paced and data-rich companies, in a career spanning nearly three decades. His expertise will be invaluable as Isentia continues to integrate its media intelligence, insights and content marketing capacities.”

Orlando takes over from outgoing CFO Nimesh Shah, who announced his resignation in March. Shah has remained with the buisness to ensure a smooth leadership transition and will have a formal handover process with Orlando.

“I’ve focused my career on working within fast-moving sectors and am thrilled to be joining the Isentia team,” Orlando says.

“Isentia has a reputation of being at the cutting-edge of the media insights industry and I’m looking forward to driving further growth for the business, its clients and its shareholders.”


For more information, please contact:

Adabelle Hall
Howorth, Ogilvy Public Relations Australia
+61 417 040 524

Jolanta Masojada
Investor Relations Adviser
+61 417 261 367


Ready to get started?

Get in touch or request a demo.