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SEA TRENDSPOTTING REPORT – Welcome Home: The Hospitality Industry’s Brand Impact in Indonesia

This report aims to provide the hospitality industry with an understanding of the consumers’ behaviours, focusing on how the industry keeps surviving and growing amid the COVID-19 pandemic based on people’s conversation on different social media platforms. Furthermore, this report shows strategies applied by hospitality industry players, from providing promo packages to collaborating with the […]

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SEA TRENDSPOTTING STUDY – Eat, Drink, Repeat: The Food and Beverage Industry’s Brand Impact in Indonesia

This report aims to provide the food and beverage (F&B) industry with an understanding of the potential consumers’ behaviors. The report focuses on what kind of food or beverage netizens talk about and how they talk about F&B in general on different social media platforms. Furthermore, the report could be a guideline for brand owners, […]

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TRENDSPOTTING STUDY – Flying In: The Airlines Industry Amid the Pandemic in Indonesia

To say that the world has been immensely affected by COVID-19 is one of the most significant challenges in this century, and to claim that it has remarkably changed the lives of Indonesians is an understatement. Businesses across industries have closed, and hundreds of thousands of people in the market and worldwide have lost their […]

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Change is Coming Again: Trendspotting Study On The 2022 Philippine National Elections

In recent weeks, there have been news articles circulating about how some politicians are getting more involved in community work, government initiatives, and the like. While some of this news was met with positive remarks from readers, more comments were filled with skepticism and doubt. Isentia, the leading media intelligence organisation in Asia-Pacific, continues to […]

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