5 ways to stay on top of industry trends in 2019
No matter the industry, we are constantly surrounded by change, and technological advancements continue to benefit how we operate as businesses. Australia and NZ face disruption to current business models and ways of working thanks to the ever-growing number of emerging technologies. Although they may be disruptive, industry trends provide the opportunity to develop new ideas, streamline processes, and boost productivity.
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WHAT IS SOCIAL MEDIA HYPE? In today’s digital age, hype is a powerful marketing tool on social media platforms. The social media sphere is often caught up in different waves of hype. Hype takes shape in the form of seemingly unending buzz around a particular new product, event, venue opening and so on. As with […]
In today’s ever-changing media landscape, sharing data and information are made easy with the convenient access to social media and the fact that brand’s online reputation is never fully controllable, is what makes it so valuable and trustworthy. Organizations are using digital content and online search to position their brand. The importance of online presence […]
The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
You may be surfing some of the popular Facebook pages and have noticed this little jewel icon with the legend of ‘Top fan’ on some of the commenter’s posts. This is a new Facebook feature as part of the global roll out, meant to help brands like yours, identify top fans of your content. Isentia […]
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