Blog post
June 24, 2019

How will media shape the Federal Election outcome?

The Federal Election has been announced and with 33 days of campaigning we thought it would be interesting to compare the number of mentions of the political parties over the past 2 weeks. Analysis from our media intelligence has given insight into Labor having a larger volume of media coverage across all media types in comparison to other political parties.

Examining coverage, we found the ‘Election’ had been the subject of over 33,000 media items and online being the preferred media type.

In terms of political parties, Labor has had a significant number of mentions of broadcast coverage whereas the Coalition had more mentions across more traditional media such as print, during the two-week period. Overall, Labor has had a decent lead over the Coalition in the number of mentions across broadcast, online and print combined during this time.

Interestingly, social mentions over Twitter, Facebook and YouTube were more prominent with individual parliamentarians rather than mentions of political parties. These items mentioned more controversial statements or social ‘worthy’ statements which generated these mentions.

It was found the Coalition had considerably more social mentions over Labor when searching for the parliamentarian’s name or their handle. One Nation were also in the mix, with more social mentions compared to the Greens and the Nationals combined.

With the data analysis we have uncovered, could this be insight into who will win the election on May 18?

If you would like to keep up-to-date for the remainder of the Federal Election campaign, our exclusive Federal Election briefing can ensure you’re across all campaign announcements, funding commitments, policy updates and polling figures. If you would like to learn more about this service, get in touch with our team to discuss your needs.

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Labor’s pledge to introduce real increases to the minimum wage is if it wins the Federal Election, and the simmering undercurrents of a cultural war, have been the standout campaign themes this week.

The determined pursuit of fairness has been a fixture of the Australian political landscape for decades, yet cultural wars are a newer phenomenon. The idiom of today suggests workers are competing with bosses and businesses who seek to keep to salaries as low as possible. The current atmosphere of business-bashing was first introduced by the Coalition, who targeted the unpopular banking sector with extra taxes. More recently, Labor have rejected the longstanding policy framework of a globally competitive economy, dynamic labour market, and lower taxes, in favour of a social safety net.

For weeks, Opposition Leader Bill Shorten has branded the upcoming election as a "referendum on wages", putting forward the simple argument that ‘‘no Australian working full-time should be living in poverty’’. Meanwhile, the Coalition is expected to announce another round of income tax cuts ahead of the Budget.

Unions have also chimed in, with the Australian Council of Trade Unions calling for a $73 a week increase to the minimum wage over two years in the pursuit of a “living wage”. Labor quickly distanced itself from the Trade Union’s push, suggesting the final verdict should instead come from the Fair Work Commission. The core assumption for the Commission will be that the current hourly rate of $18.93 must rise – however Labor is yet to reveal any guidelines detailing how this increase would be assessed.


Unsurprisingly, the Council of Small Business of Australia pushed back, stating increased wages would force more businesses to incur payroll tax, and consequently be forced to look at ways to absorb costs; either through increased prices or cutting workers’ hours. Similar sentiments were voiced by Prime Minister Scott Morrison, who accused Labor of engaging in the politics of envy, and warning that Bill Shorten’s plans would result in the dismissal of many workers.

Most recently, the Australian Industry Group proposed a 2 per cent increase to keep wages in line with inflation, meaning the 2.23 million Australians earning $19 an hour would see just enough extra cash in their pay packets to buy an upsized meal at McDonald’s.

If the next Federal Election is truly a referendum on wages, the key question for voters should be; Are the market determined rates fair and just, or should the government intervene?

Visit www.isentia.com/your-insight-into-the-federal-election for more information or get in touch with our team to discuss your needs.

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Blog
Waging war: A look back on this weeks Federal Election chatter

Labor’s pledge to introduce real increases to the minimum wage is if it wins the Federal Election, and the simmering undercurrents of a cultural war, have been the standout campaign themes this week.

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Your insight into the federal election

During an election, the volume of media coverage on political promises and topical debates increases greatly, which can have a significant impact on your organisation. As such, it’s imperative to monitor and track relevant media data so you can understand who’s saying what about your organisation, your competitors, your industry, and any other topic that’s important to you and your organisation.

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Blog
The fundamentals of stakeholder strategy

A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.

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Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.

In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.

Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.

Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.

What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.

This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.

At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.

The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.

Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.

Interested in how other teams are managing their stakeholder relationships? Get in touch at nbt@isentia.com or submit an enquiry.

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Blog
SRM vs CRM: which is right for PR & Comms teams?

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]

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