How will media shape the Federal Election outcome?
The Federal Election has been announced and with 33 days of campaigning we thought it would be interesting to compare the number of mentions of the political parties over the past 2 weeks. Analysis from our media intelligence has given insight into Labor having a larger volume of media coverage across all media types in comparison to other political parties.
Examining coverage, we found the ‘Election’ had been the subject of over 33,000 media items and online being the preferred media type.
In terms of political parties, Labor has had a significant number of mentions of broadcast coverage whereas the Coalition had more mentions across more traditional media such as print, during the two-week period. Overall, Labor has had a decent lead over the Coalition in the number of mentions across broadcast, online and print combined during this time.
Interestingly, social mentions over Twitter, Facebook and YouTube were more prominent with individual parliamentarians rather than mentions of political parties. These items mentioned more controversial statements or social ‘worthy’ statements which generated these mentions.
It was found the Coalition had considerably more social mentions over Labor when searching for the parliamentarian’s name or their handle. One Nation were also in the mix, with more social mentions compared to the Greens and the Nationals combined.
With the data analysis we have uncovered, could this be insight into who will win the election on May 18?
If you would like to keep up-to-date for the remainder of the Federal Election campaign, our exclusive Federal Election briefing can ensure you’re across all campaign announcements, funding commitments, policy updates and polling figures. If you would like to learn more about this service, get in touch with our team to discuss your needs.
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
Waging war: A look back on this weeks Federal Election chatter
Labor’s pledge to introduce real increases to the minimum wage is if it wins the Federal Election, and the simmering undercurrents of a cultural war, have been the standout campaign themes this week.
Your insight into the federal election
During an election, the volume of media coverage on political promises and topical debates increases greatly, which can have a significant impact on your organisation. As such, it’s imperative to monitor and track relevant media data so you can understand who’s saying what about your organisation, your competitors, your industry, and any other topic that’s important to you and your organisation.
Isentia VN TRENDSPOTTING STUDY – MISSING THE FAMILIAR: Exploring Consumer Desires, Revamping Marketing Strategies
Isentia, with its leading media intelligence and insights capacities, has peered into the social media conversations centred on Vietnamese netizens’ wishes and sentiments on how they will spend time after the COVID-19 pandemic. This whitepaper, which is readily available through this link, covers all discussions on how brands can learn from cross-brand collaboration or co-branding […]
Isentia PH TRENDSPOTTING REPORT – Prelude to the Polls: An Overture to the 2022 Philippine National Elections
Isentia, the leading media intelligence and insights platform in the Philippines and in Asia-Pacific, has looked into all discussions relating to the upcoming 2022 Philippine Elections, specifically, when presidential aspirants officially made their bids for the position and filed their certificates of candidacy (COC). This report also highlights social media conversations relating to the pre-election […]