Whitepaper
June 20, 2019

How social listening can contribute to an effective user experience strategy

An effective user experience strategy is the intersect between a company’s capabilities and users’ needs

In this whitepaper, Isentia will explore how social listening plays a role in constructing UX strategies. Using the case study of Fitbit, find out how the design thinking process can be improved by leveraging on insights drawn from social media.

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