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Common Misconceptions With Media Monitoring
There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR.
An effective user experience strategy is the intersect between a company’s capabilities and users’ needs
In this whitepaper, Isentia will explore how social listening plays a role in constructing UX strategies. Using the case study of Fitbit, find out how the design thinking process can be improved by leveraging on insights drawn from social media.
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There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR.
Although some innovations drive trends, most trends precede innovation. What are some data-driven ways to spot trends through the art of social listening?
With the NZ local elections fast approaching, candidates have begun their 2019 campaign through building a social media presence and engaging with their followers. This year’s election is looking to be more interesting than usual as we delve into the effects of social media throughout an election campaign.
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