An effective user experience strategy is the intersect between a company’s capabilities and users’ needs
In this whitepaper, we explore how social listening plays a role in constructing UX strategies.
Using the case study of Fitbit, find out how the design thinking process can be improved by leveraging on insights drawn from social media.
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
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There’s something appealing about one score having so much meaning behind it.
A Net Promoter Score (NPS) program is the leading indicator of growth for a business and can be based on a single question: How likely are you to recommend our company/product/service to a friend or colleague?
There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR.
Although some innovations drive trends, most trends precede innovation. What are some data-driven ways to spot trends through the art of social listening?
Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed by the government to curb the rapidly increasing COVID-19 cases. From June to September of last year, domestic travel was allowed as Malaysia eased up on lockdowns nationwide, however, this did little to […]
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