An effective user experience strategy is the intersect between a company’s capabilities and users’ needs
In this whitepaper, we explore how social listening plays a role in constructing UX strategies.
Using the case study of Fitbit, find out how the design thinking process can be improved by leveraging on insights drawn from social media.
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There’s something appealing about one score having so much meaning behind it.
A Net Promoter Score (NPS) program is the leading indicator of growth for a business and can be based on a single question: How likely are you to recommend our company/product/service to a friend or colleague?
There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR.
Although some innovations drive trends, most trends precede innovation. What are some data-driven ways to spot trends through the art of social listening?
Coronavirus has captured the headlines for the past three months. It has received not only the complete attention of the World Health Organization (WHO) but also governments across six continents. While this crisis has yet to slow down, it has revealed lessons in building a long-term reputation for public and corporate communications professionals. North and […]
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