When customers first hear your brand’s name, what do they think?
Business is a money-driven sector, with revenues, profits and cash flow important considerations.
Many functions can impact on a company’s ability to generate positive revenue, and your reputation is one of the most vital.
Reputation a key business concern
A recent report from professional services and advisory firm Deloitte investigates how much companies value their reputation.
The 2013 edition found damage to a reputation was the No. 1 concern for business executives. This year, Deloitte partnered with Forbes Insight to delve deeper into reputation risk.
Released in October, the 2014 Global Survey on Reputation Risk found that:
“87 per cent of executives believe reputation is more important this year than in previous years”
“88 per cent say they are explicitly focusing on reputation as a key business challenge”
Reputation closely tied to revenue and value
Reputation problems tend to have the biggest impact on revenue and brand value, according to the survey. Respondents who have experienced a negative reputation event said the areas which were affected the most included revenue (41 percent), loss of brand value (41 percent) and regulatory investigations (37 percent).
In Asia Pacific, the concern over revenue and earnings was even higher, with 56 per cent of respondents from this region naming this as most significant factor impacted by damage to their reputation.
Who is responsible for reputation risk?
Most communications professionals would be quick to put up their hand when asked who was in charge of protecting their company’s reputation.
However, the Deloitte survey found that the responsibility for managing reputation risk actually falls on the shoulders of those in the executive-suite. Just over one-third (36 per cent) of respondents named the CEO as the key player, followed by the chief risk officer (21 per cent), board of directors (14 per cent) and chief financial officer (11 per cent).
What should you be keeping an eye out for?
There are unfortunately many things that could potentially damage your company’s reputation the public eye. These include ethics and integrity risks (55 per cent), such as fraud and corruption. This is followed by security risks (45 per cent), like physical break-ins and cyber breaches. Finally, respondents also named product and service risks (43 per cent), including those that may impact on safety, health and the environment.
Looking to the future
Reputational risk is a growing concern across the globe, so it is not surprising that many companies are planning to increase their investment in risk management strategies.
In particular, more than three-quarters of companies in the Asia-Pacific region (78 per cent) are planning to invest more in data collection related to reputation. This includes media monitoring and surveying tools to track mentions on traditional and digital media platforms.
This report demonstrates how important it is for any business to be keeping tabs on their reputation. Receiving real-time updates and media analysis can give companies the ability to respond and manage negative reputation events before they affect the organisation as a whole.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Here are ways you can use Snapchat in your business
Rather than reaching a mass audience, Snapchat allows you to send messages directly to your group of subscribers. Snapchat messages or ‘stories’ allow you to combine photo, video, text and audio in a unique way to interact directly with fans.
Before you start using Snapchat for business, get to know the platform by using a personal account. Snapchat has lots of great features like filters, emoji and music effects, and you should know your way around these before you start messaging on behalf of your business.
Be original when you use it. Ensure you’re posting content that’s specifically created for Snapchat and get creative. Follow a few other brands and businesses and get a feel for what they’re posting.
Once you’ve got the hang of the platform, you’re ready to examine your audience. Snapchat users tend to be younger, so if you’re looking to reach the 18 to 24 audience, you’re in luck. And once users pick up Snapchat, they get hooked – there are over one billion views of Snapchat stories daily.
Send a special offer or discount
Your Snapchat subscribers are engaging with you in a different way to fans on Facebook or followers on Twitter. They’re agreeing to receive your content directly to their phone, and you should treat them in the same way you would your mailing list subscribers. So be generous and turn them into powerful advocates for your business. A great way to do this is to develop Snapchat-only offers that they can redeem using the code or URL you provide in the message.
Access influencer networks
If you’re not prepared to invest the time to build an audience, or if you want to use Snapchat as part of a broader marketing campaign on a one-off basis, partner with an influencer. They will broadcast your sponsored content to their audience, and you’ll reap the benefits. Alternatively, have an influencer take over your account. You’ll get their creative take on your business while accessing their audience.
Broadcast from ‘behind the scenes’
Give your audience a unique point of view by using Snapchat to ‘broadcast’. Whether it’s a scene from your office, a conference or a product launch, a Snapchat story gives a unique point of view to your audience and gives them a deeper understanding of what your business is about.
Deliver ‘private’ content
Unlike other social platforms such as Twitter or Facebook, where the aim is to show your content to as many people as possible, Snapchat allows you to send content directly to your subscribers. This can be a benefit if you’re looking to trial a new offer or want to reward people who are committed advocates for your brand. Making content exclusive to Snapchat creates another level of access for your audience, so the more effort you put into creating this ‘exclusive’ content, the more you’ll gain from it.
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Blog
How To Grow Your Business With Snapchat?
Rather than reaching a mass audience, Snapchat allows you to send messages directly to your group of subscribers. Snapchat messages or ‘stories’ allow you to combine photo, video, text and audio in a unique way to interact directly with fans.
Australia’s upcoming social media ban for minors hasn’t been primarily driven organic debate. Instead, it’s unfolded through a deliberate, tightly paced sequence of government-led communications, each phase designed to build momentum, secure legitimacy, and keep control of the public narrative.
What we’re seeing in the media data isn’t a spontaneous rise in interest, but a pattern of spikes that line up neatly with major government moments. Each one serves a purpose in a broader narrative strategy, and each reveals something about where the public conversation is heading next.
The rollout of Australia’s social media ban has followed something of a three-act script. It really began on the world stage, with Prime Minister Albanese’s UN address framing the policy as a “world-first” and earning global praise that positioned Australia as a leader rather than a legislator under pressure, a narrative heavily amplified across bulletins nationwide. Momentum built when Denmark echoed the proposal, turning the story from an Australian policy into a global movement and giving journalists a reason to return to it without new domestic detail. Subsequently, the focus shifted home, with the launch of the government’s ad campaign. Coverage has moved from delivery to confirmation, from diplomacy to daily life, embedding the message of child safety through stories designed to connect emotionally with parents before the ban takes effect.
Media coverage of the social media ban is being driven by a hierarchy of voices. At the top are the political architects, Anthony Albanese and Anika Wells, who account for 68% of all quoted commentary. Their dominance reflects a message tightly controlled from the centre, with each public appearance designed to reinforce authority and focus the debate. eSafety Commissioner Julie Inman Grant follows as the enforcer, providing regulatory credibility and keeping the story alive through ongoing updates and meetings with tech companies.Around them, Emma Mason’s personal story gives the policy its emotional weight, while expert voices like Dr Jason Nagata and Mitch Prinstein lend scientific legitimacy. Counter-voices such as Patrick McGorry are present but faint, just 1% of total commentary. Together, these strands create a coordinated ecosystem where political leadership, regulation, expertise, and emotion work in unison to sustain a single, dominant narrative.
The next layer of coverage reveals how the story’s momentum is being sustained, not just by government messaging, but by the constellation of organisations caught in its orbit. Meta, Google, TikTok, and Snapchat remain the gravitational centre of the conversation, collectively shaping more than a thousand mentions each. They are the policy’s focal point and the media’s shorthand for what’s at stake.
Stories about ministerial meetings, enforcement challenges, and pleas for exemptions ensure these brands stay in the headlines, but on government terms, framed as subjects of regulation rather than equal participants in debate. This has also surfaced one of the key underlying questions: Will the ban actually work? There is a significant narrative thread focused on the practical challenges of enforcement, with YouTube widely quoted in the media as saying the ban is "'extremely difficult' to enforce".
With the media also reporting that the government will rely on "artificial intelligence (AI) and behavioural data to reliably infer age" rather than hard age verification, the public is left asking: If tech giants say it's unenforceable and teens are already finding ways around it, what will this law actually achieve?
The eSafety Commission anchors the enforcement narrative, while the European Commission’s support sustains the “world-first” framing abroad. As the scope of the ban widens, platforms like Roblox, Discord and Reddit have been pulled into focus, signalling how the policy, and its coverage, keeps expanding. This has forced the core question into the open: What is a "social media platform" in 2025?
Although the government’s narrative still dominates, a set of counter-stories is emerging, focusing on the policy’s real-world consequences. Central to these stories are concerns about young people losing access to vital online connections, particularly among regional or marginalised communities. Advocates for the LGBTIQA+ community and youth mental health experts like Professor Pat McGorry argue that the ban could isolate teenagers who rely on online spaces for support, and entrepreneurial opportunities. Other reporting has questioned the reliability of AI-based age verification, the volume of data collected, and the risk that well-intended rules might backfire, creating unintended consequences that contradict the policy’s goal of child safety. These counter-narratives remain smaller in scale than the dominant political messaging, but they cut through because they frame the debate around everyday impacts rather than top-down authority.
A particularly visible strand of coverage centres on the unclear definition of “social media” in the legislation. While the public typically thinks of platforms like Instagram and TikTok, the law’s wording has forced a broader debate that draws in platforms such as Roblox, Discord, and Steam. The eSafety Commissioner’s proactive enforcement measures have highlighted these regulatory ambiguities, prompting media to question whether platforms with different primary purposes should be included and whether the policy might trade one harm for another. Discord drew attention following a poorly timed data breach, which the public and media linked to potential ID theft risks. These reports show how regulators and secondary players can keep the conversation alive, highlighting risks, opening new angles, and forming alliances that complicate the policy debate. A notable example is YouTube’s effort to argue it should not be classified as a social media platform, citing the platform’s role in launching careers like Australian artist Troye Sivan as part of a broader cultural and creative ecosystem.
Together, these stories illustrate that while the government controls the main narrative, emerging counter-voices are beginning to shape the media conversation in ways that emphasise practical and social realities.
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Blog
Australia’s social media ban played out in the headlines
Australia’s upcoming social media ban for minors hasn’t been primarily driven organic debate. Instead, it’s unfolded through a deliberate, tightly paced sequence of government-led communications, each phase designed to build momentum, secure legitimacy, and keep control of the public narrative. What we’re seeing in the media data isn’t a spontaneous rise in interest, but a […]
The global landscape of Muslim travel has fundamentally changed in the post-pandemic era. We are no longer talking about a niche market but about a dynamic, rapidly expanding demographic reshaping global tourism. We recently worked on a co-branded report with Have Halal, Will Travel (HHWT), which included an analysis of 1.4 million data points on mainstream and social media sources in the APAC region from 1st November 2024 - 31st August 2025 to a significant shift in modern travel. Asia has emerged as the new epicentre for travel conversations, surpassing the Middle East. As countries seek to attract this market for economic growth, especially amid declining tourism from other regions, the space has become crowded. For brands and destinations looking to capitalise on the right audiences, superficial efforts are no longer enough. Being authentic is the crucial currency in this new world.
Prashant Saxena, VP of Revenue and Insights, for the SEA region presented this report at the Have Halal, Will Travel Deep Dive session on "Brave New World" that saw PR & Comms and marketing folks from airlines, hotels and tourism boards interested to understand what the latest travel insights are and why Muslim travel is surging. We interacted with the attendees at our booth to introduce them to our media monitoring and audience intelligence capabilities.
Walking the talk: building culturally inclusive infrastructure
Destinations and brands are "walking the talk" by moving beyond marketing campaigns to tangible, on-the-ground investment. Nations are actively developing Muslim-friendly infrastructure, including airlines, hotels, and payment platforms, to cater to this influx of travelers. This does not mean providing only basic services, but rather aiming to be as culturally inclusive as possible by embedding Muslim-friendly considerations into the travel experience. This is also in part exacerbated by the decline in Chinese travellers to Southeast Asia, which has led to nations in this region attracting Muslim tourists and looking at them as the best option, seeing how much of a muslim crowd there already is domestically.
For example, Vietnam is building a comprehensive Halal tourism ecosystem with the goal of establishing Muslim-friendly zones in its capital by 2030. Similarly, the Philippines has rolled out halal-accredited establishments and essential services like healthcare and finance , while Australia is mainstreaming halal food alongside other ethical/lifestyle choices like 'vegan' and 'gluten-free'. This changes the narrative, showing a deep commitment that resonates far more powerfully than a simple welcome.
Owning the narrative by navigating traveller concerns
The necessity is for brands and tourism destinations to take control of the story, even when there are issues. The opportunity is immense, but travellers are acutely aware of challenges. Conversations around rising costs and scams have dominated online discussions, particularly in Southeast Asia. Countries like Malaysia and Turkey have seen negative sentiment due to issues with halal certification and travel scams, which erode trust at a foundational level. In Indonesia, some even link inflation to the regulatory burdens of halal certification on small businesses.
The best way for brands and tourism groups to address these concerns is to clearly explain what they are doing to fix them. Admitting there are problems shows responsibility and helps build trust by proving they listen to travelers. Technology, like apps for faith-based services, is helpful, but it is not enough on its own. They must be backed by transparent action on the ground.
The authenticity playbook: a strategic guide to aid authentic communication
Brands need to understand that in an increasingly digital world, audiences are highly alert to signals of what feels "real". The report introduces an "authenticity playbook" that outlines key cues that shape whether audiences trust and engage with content. The analysis shows that social media posts with more authenticity cues or signals have higher engagement rates.
To make the most of this, brands should create strategies that are both efficient and focus on the human qualities people care about. Communication from brands or leaders should include:
Cultural anchoring: Brands should do more than just make small gestures. They can offer useful guides for halal food, point out easy-to-find prayer spaces, and highlight truly inclusive experiences. For example, AirAsia understands its audience and operates many flights between countries with large Muslim populations. The airline makes its message clear through special deals, collaborations with influencers, and partnerships with online travel agencies to offer the best packages, while also promoting halal food and Muslim-friendly services.
Endorsement and validation: Brands should work with trusted Muslim travel influencers and, even more importantly, encourage regular travelers to share their stories and reviews. This kind of social proof is much more believable than traditional ads.
Consistent voice: Brands need to maintain a reliable, familiar tone across all communication channels. Being consistent shows they are stable and committed, which helps build a strong brand image over time.
The Muslim travel market is evolving with sophistication and purpose. Travellers today are looking for more than just halal food options. They are seeking digital detox retreats inspired by Islamic values, regenerative tourism that supports local communities, and safe spaces for solo female travelers. For destinations and brands, the path forward requires an authentic and strategic commitment. The ones that master the art of genuine connection and consistently "walk the talk" will not only capture a share of this thriving market but will also earn its most valuable asset: trust.
Interested in learning how Isentia can help? Fill in your details below to get access to our latest co-branded report on "Muslim Travel Pulse: evolving audience perception on Muslim food, travel and trade" and read more about our cues designed to measure brand authenticity.
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Blog
Muslim travel in the modern era: how brands cater to serve cultures more inclusively
Learn the major cues or signals that help PR leaders and brands measure authenticity, to deal with reputation risks and rebuild trust.
Many organisations know stakeholder engagement matters, but turning that knowledge into an approach that consistently works is another story. At the recent webinar How to Master Your Stakeholder Strategy, leaders from Meridian Energy, the Victorian Department of Families, Fairness and Housing, and Isentia shared lessons from the field on what meaningful engagement really looks like.
Know who your stakeholders are
Stakeholders aren’t just on the periphery. As Mandy Griffiths from the Victorian Department of Families, Fairness and Housing explained, they are “the people who really have a great influence on whether the things that you’re working on or decisions you’re making are successful or not.” Internal stakeholders can be just as critical as external ones, especially in large organisations. Choosing terminology that reflects value and honesty helps too: her team prefers “critical friends” because it signals both importance and the possibility of differing views.
Build trust with evidence
Phil Clarke from Meridian Energy described how evidence can guide engagement strategies. By surveying 500 stakeholders mid-way through a two-year project, his team gained clear insights into what drives trust. This evidence-led approach, he says, “gives teams effectively a cheat sheet for what they need to do to build trust among their stakeholders.” Starting with data rather than assumptions helps teams focus their efforts where it matters most.
Learn through listening
Complex situations, like the pandemic, show why humility and iterative learning are essential. Mandy recalled that asking communities directly about their needs often revealed challenges her team hadn’t anticipated. “So many times we went in thinking we knew what the biggest pain points were, and it turned out to be something else entirely,” she said. Taking the time to listen ensures effort is spent on the right priorities.
Measure, adapt, and personalise
Measurement underpins high-performing strategies. Ngaire Crawford from Isentia stressed that “late teams don’t guess, they measure,” from establishing baselines to tracking engagement and adapting based on what the data shows. Effective strategies also go beyond simple demographics, grouping stakeholders by motivations, concerns, influence networks, and communication preferences. Closing the feedback loop is crucial: “Stakeholders who feel heard are the ones that are most likely to become advocates,” Ngaire explained.
Key takeaways
Treat stakeholders as central, not peripheral.
Use evidence to understand trust and guide decisions.
Listen first, act later, assumptions can mislead.
Measure and adapt continuously.
Personalise engagement based on motivations, not just demographics.
The common thread from the webinar: engagement works best when it’s informed, iterative, and genuinely centred on the people involved.
Watch the full webinar here, or contact our team to see how Isentia’s SRM solutions can help you achieve your stakeholder goals.
Building stakeholder strategies that work in the real world
Many organisations know stakeholder engagement matters, but turning that knowledge into an approach that consistently works is another story. At the recent webinar How to Master Your Stakeholder Strategy, leaders from Meridian Energy, the Victorian Department of Families, Fairness and Housing, and Isentia shared lessons from the field on what meaningful engagement really looks like. […]
