Blog post
May 12, 2026

Federal Budget 2026: Tax reform divides, housing dominates, and the sectors left wanting

Isentia’s budget night analysis of stakeholder reactions straight from lock-up this evening in Parliament House as they addressed the Conga-line, along with fresh analysis of key media releases from a range of sectors.

The 60-Second Summary

The 2026 Federal Budget is a story of broken promises and big bets. The Labor government went where it said it wouldn’t in the last election just 12 months ago, scrapping the 50 per cent capital gains tax discount, winding back negative gearing on existing properties, and imposing a 30 per cent minimum tax on discretionary trusts. 

The dominant mood from stakeholders? Split right down the middle. Unions and social services groups cheered what they called a once-in-a-generation rebalancing of the tax system. Business groups, property investors, and the Coalition called it a betrayal that will scare investment offshore.

Behind the tax headlines, the Budget committed an additional $14 billion over the next four years and $53 billion over the decade to defence, $25 billion in extra public hospital funding, $14.8 billion for fuel security, and $2 billion for housing enabling infrastructure. But the cuts were deep, in particular the $37 billion savings from the NDIS. 

For many, this is a budget of trade-offs: young homebuyers gaining ground, while older Australians and people with disability are left anxious about what comes next.

Independent Senator David Pocock’s initial reaction to the Budget commended the Treasurer on many elements, however Pocock noted changes to gas company taxes were sorely missing. 

Senator Pocock said many Australians will be looking at the Government’s Budget and wondering why it didn’t put their best interests ahead. “When you read through the budget papers, clearly, it sucks to be poor, it sucks to be old, and it sucks to be a native species. And we have to make sure the Australian Government is spending its money on the priorities the Australian people want”.

Key Numbers at a Glance

Defence spending$14 billion over the next four years and $53 billion over the decade, along with other measures, brings total funding in the portfolio to $887 billion to 2035-36
NDIS savings$37 billion in cuts
Public hospital funding$25 billion additional
Fuel resilience package$14.8 billion
Housing infrastructure$2 billion for 65,000 homes
Working Australians Tax Offset$250 per worker

Sector Scorecards

Tax & Cost of Living  [Mixed]

The headline reforms in this budget are all about tax. The government replaced the 50 per cent Capital Gains Tax (CGT) discount with an inflation-indexation model capped at 30 per cent. They went further – restricting negative gearing to new builds (limited to two properties), and imposing a 30 per cent minimum tax on discretionary trust distributions. 

Dubbed as ‘once in a lifetime’, tax reform proposals include the introduction of a permanent $250 Working Australians Tax Offset, and cuts to the low-income marginal rate from 16 to 15 per cent (dropping to 14 per cent in July 2027). These CGT and negative gearing changes are forecast to raise $3.6 billion in their first two years.

The Australian Council of Trade Unions (ACTU) welcomed the measures as a generational rebalancing. ACTU President Michele O’Neil said this Budget was about fairness, giving workers a better shot at housing and ending a system that taxed work harder than wealth. 

But the Australian Chamber of Commerce and Industry (ACCI) warned the changes would drive investment offshore. ACCI acting CEO, David Alexander said matching spending blowouts with tax hikes would lock in a slow-growth economy. 

The Business Council of Australia (BCA) took a middle path, welcoming productivity measures but flagging concern about the CGT and negative gearing changes making Australia less competitive.

“Higher taxes will scare away investment in Australian businesses and send this funding to more welcoming overseas jurisdictions,” said Mr Alexander.

Queensland Independent Senator Bob Katter called the low-income tax cut so small it “doesn’t even buy a beer” and accused the government of breaking its promise not to change CGT and negative gearing. 

The Australian Industry Group’s, Innes Willox noted Australia now has among the highest CGT rates in the world, however Australian Council of Social Service (ACOSS) CEO Dr Cassandra Goldie broadly welcomed the tax reforms. Goldie did however criticise the $250 tax offset, saying it was ‘going to everyone in paid work while 4 million people on the lowest incomes; those on JobSeeker, Youth Allowance, the Disability Support Pension got nothing’.

Housing & Property  [Mixed]

Housing dominated the Budget narrative yet again. The CGT and negative gearing changes were framed as the government’s answer to the affordability crisis, backed by $2 billion in water, roads and sewage infrastructure to support 65,000 new homes over the next decade. 

A $60 million National Youth Housing Supplement will unlock social housing for over 4,000 young people, fixing a long-standing “youth housing penalty”, making young tenants financially unviable for community housing providers.

Homelessness Australia CEO, Kate Colvin called it a hard-won win for young people failed by a system that catches them in crisis, yet never houses them. The Australian Community Housing sector’s Mark Degotardi said the Budget restores balance to a housing system long overdue for reform.

But others were sharply critical. Master Builders Australia CEO, Denita Wawn said the government’s own modelling showed the tax hike would reduce supply by 35,000 homes, and even with productivity measures adding 65,000, the net gain of 30,000 was nowhere near enough when Australia already falls short by around 200,000 homes. The Property Council’s Mike Zorbas called the tax changes a roll of the dice, warning the government must closely monitor investor behaviour.

“If the tax hike on property had not been introduced tonight, we would instead be up by over 100,000 homes over 10 years,” said Ms Wawn.

The Greens were scathing from the other direction, saying property investor tax perks were largely intact, with around 95 per cent of the benefit remaining, and no new money for public housing.

Healthcare & Medicare  [Mixed]

The budget proposed $25 billion in additional funding for public hospitals under the new National Health Reform Agreement and introduced a three-year-old health check through GPs, funded by Medicare. 

But the Australian Medical Association (AMA) said the rest was thin. AMA President, Dr Danielle McMullen warned of a remaining funding gap of at least $9.6 billion in hospital funding and criticised the lack of broader Medicare modernisation.

“Urgent care centres and targeted bulk billing in certain geographic areas are not long-term solutions. We need to see true reform of Medicare,” Dr McMullen said.

The AMA also raised alarm over cuts to the private health insurance rebate for over-65s, warning it could force older Australians to drop or downgrade cover and pile extra pressure on public hospitals. 

The Australian College of Nursing called for a national nursing workforce strategy, warning of a projected shortage of more than 70,000 nurses by 2035. The Royal Australian College of General Practitioners (RACGP) also welcomed the three-year-old health check and RSV vaccination funding but flagged disappointment with racism in the health system.

Disability & NDIS  [Negative]

The Budget’s single biggest savings measure is a proposed $37 billion cut to the NDIS through tighter eligibility, stronger fraud controls, mandatory provider registration and a target of reducing participant numbers by 160,000 by 2030. 

The Business Council of Australia supported the structural reforms as necessary to return the scheme to its original intent. The BCA commended the government’s “tough decisions” to make the National Disability Insurance Scheme (NDIS) more sustainable and expressed approval for the expected return to a budget surplus earlier than previously forecast, but disability advocates and welfare groups remain alarmed.

ACOSS CEO Dr Cassandra Goldie said people with disability were frightened about what the reforms mean and urged the government to keep them at the centre of any changes. 

The Greens accused the government of cutting $37 billion from disability services to fund $53 billion in weapons spending, where Independent Bob Katter acknowledged the NDIS needed restructuring to tackle rorting, but said the measures targeted eligibility fraud while the bigger problem, rorting by scheme administrators, remains unaddressed.

“It is outrageous that fraudulent businesses have been created with the primary purpose of effectively thieving from, neglecting and defrauding some of the most vulnerable members of our society,” Mr Katter said.

Defence & National Security  [Positive]

As previously announced, the government is proposing commitments of $425 billion to defence over the next decade, targeting 3 per cent of GDP by 2034. This is a proposed increase of $14 billion over the next four years, and $53 billion across the decade. 

Spending targets include accelerating nuclear submarines and surface ships under AUKUS, expanding long-range strike capabilities, and boosting uncrewed systems. Bob Katter welcomed the spending direction but said it failed to shore up foundations, calling for action to regain control of strategic assets like ports and airfields and to increase the number of combat-ready civilians.

Energy & Environment  [Negative]

Energy policy drew some of the sharpest reactions. The government committed $14.8 billion to a Strengthening Australia’s Fuel Resilience package and $10 billion to extend domestic fuel stockpiles. 

The ACTU welcomed these as job-saving measures. But the Climate Council slammed the government for the proposed $19 billion in annual fossil fuel subsidies and for forgoing gas export tax revenue, calling it a massive free kick for fossil fuel corporations.

“This Budget maintains the $19 billion gravy train for big fossil fuel corporations,” said Climate Council CEO Amanda McKenzie.

The Australian Conservation Foundation (ACF) claimed seven times more funding was being spent on initiatives that damage nature and climate than protect it. Both the Climate Council and ACF criticised the government for failing to impose a 25 per cent tax on gas exports, which they estimated could raise $17 billion annually.

Small Business  [Mixed]

Small business had some wins: the $20,000 instant asset write-off was made permanent, and companies under $1 billion turnover can now carry back tax losses against tax paid up to two years earlier (at a budget cost of $2.3 billion over three years). 

ACCI welcomed both measures. But the 30 per cent minimum tax on trust distributions alarmed the sector. ACCI’s David Alexander warned the trust tax would damage business operations and productivity due to management having their pay permanently cut by the government. Trusts are commonly used by small businesses to protect assets and ensure continuity.

Education  [Negative]

Education seemed a lower priority in this year’s Budget. The Greens’ Senator Faruqi rallied with the National Union of Students to demand the reversal of job-ready graduates’ fee hikes that have produced $52,000 arts degrees. 

The Student’s Union National President Felix Hughes said the words “student” and “university” were not mentioned once in the Treasurer’s speech. The Australian Education Union welcomed the housing commitments that could help teachers locked out of the areas where they teach, but flagged concern about $472 million in savings to disability funding. 

“Budgets are about priorities and young people will look at this budget and wonder if they are a priority at all,” said Felix Hughes, NUS National President.

Aged Care  [Mixed]

The government reclassified personal care as clinical care in aged care, removing co-contributions for services like showering and mobility assistance. 

Uniting Care welcomed the $3 billion investment but said it wasn’t enough for high-quality residential aged care. Council of the Ageing’s Patricia Sparrow noted no new home care packages were announced in the Budget, despite older people waiting up to a year for support. 

Sparrow also raised alarm about the private health insurance rebate changes hitting 2.6 million older Australians. National Seniors’ Chris Grice said older Australians were already contacting them, unhappy about the insurance changes, and questioned how a 30 per cent minimum tax on shares helps create affordable housing.

Science & Research  [Mixed]

The R&D tax incentive threshold was raised from $150 million to $200 million, and the refundable offset was lifted from $20 million to $50 million, and CSIRO received a $387 million funding boost. 

The Australian Academy of Technological Sciences and Engineering welcomed the investment in publicly funded research agencies. But Science & Technology Australia’s Ryan Winn warned the sector had alost $1.5 billion in research funding, including $800 million from the Australian Economic Accelerator program, making the research landscape much leaner. 

Infrastructure & Transport  [Mixed]

The $2 billion housing-enabling infrastructure fund was the main infrastructure announcement. Civil Contractors Federation CEO Nicholas Proud welcomed the direct connection between infrastructure and housing as the missing piece. 

Big-ticket items include $3.8 billion for Melbourne Rail and $50 million for Sydney-Canberra rail. Bob Katter slammed the regional infrastructure spend as ridiculously low, demanding funding for North Queensland projects. 

The tourism sector was hit by a $10 increase in the passenger movement charge (from $70 to $80), which Tourism and Transport Forum CEO Margy Osmond called a shocker, generating over a billion dollars over the forward estimates.

Employment & Industrial Relations  [Mixed]

This Budget includes reforms to employment services, which ACOSS said it hoped would transform a system that has treated low-income people shockingly for far too long. Skills recognition for overseas qualifications was welcomed as a productivity measure. 

But the Electrical Trades Union’s Michael Wright warned that despite record investment in vocational education, electrical apprenticeship commencements have fallen every year since 2022, with a forecast shortfall of 40,000 electricians by 2030.

Social Services & Welfare  [Negative]

ACOSS CEO Dr Cassandra Goldie gave the Budget’s starkest welfare critique: 4 million people on the lowest incomes – on JobSeeker, Youth Allowance, Disability Support Pension, or the Age Pension – got no cost-of-living relief. 

The remote area allowance, at $9 per week, has not increased in 25 years. The government’s own Economic Inclusion Advisory Committee has recommended fixing income support adequacy four years in a row, and four years in a row those people have been left waiting.

Childcare & Early Learning  [Negative]

The Parenthood’s Georgie Dent called the Budget a missed opportunity for families with young children. There was no expansion of paid parental leave and no clarity on the future of the 15 per cent early childhood educator wage increase set to expire. 

With 260,000 educators unsure whether their wages will go backwards and 1.4 million families paying childcare as their second-highest household expense, Dent said parents needed answers immediately.

Australian Public Services  [Mixed]

The CPSU said overall Australian Public Services sector staffing levels were maintained, but job cuts already underway at the Department of Health, Home Affairs, and Social Services would continue. 

The union welcomed a $387 million CSIRO funding boost and continued funding for nearly 4,000 frontline Services Australia staff but criticised $3.7 billion spent on contractors and consultants while trained public servants lose their jobs.

What This Means for You

This is a Budget that will be dissected for months to come. The government has taken a clear political gamble, hoping that Australians care more about housing affordability and tax fairness than they do about investment incentives and keeping promises.

The dominant narrative from our analysis of stakeholder reaction is ‘broken promises’ versus ‘long overdue reform’, and which framing wins depends heavily on whether house prices actually begin to ease.

For communicators and PR professionals, the biggest story to watch is the investor response. The Property Council, Master Builders and the Financial Services Council have all flagged they will commission independent modelling of the supply impact. 

We will no doubt continue to hear about the impacts of the NDIS cuts, with $37 billion in savings and 160,000 participants potentially losing access, the disability sector will mobilise. This will become a rolling story as implementation details emerge. 

Meanwhile, the silence on income support, nothing for JobSeeker, nothing for the remote area allowance, leaves Labor exposed to the criticism that its cost-of-living relief leaves some large big gaps. 

Lastly, the health insurance “rebate cut”. Over three million older Australians have just been told they will pay more for cover. That is a large, politically engaged demographic. 

Expect aged care, seniors’ advocacy, and private healthcare groups to run hard on this in the weeks ahead. And the veterans’ cuts, $780 million stripped from allied health could turn into a longer-burning issue, especially with a Royal Commission into Defence and Veteran Suicide still fresh in public memory.

Stay Across the Budget Coverage

The reactions will keep rolling in over the coming days as sectors digest the detail, and the opposition delivers its budget reply. Watch this space for the latest stories and perspectives around the Budget, and in the coming weeks as Senate Estimates begins. 

If you’re interested in how Isentia can support you with media and parliamentary monitoring, fill out the form below and we will be in touch. 




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The Australian public’s reaction to government reforms and leaders was especially eventful. Debates about campus safety by the Royal Commission, a tax deal between Labor and the Greens unsettling the finance and property sectors, and a speech on “monoculture” by Pauline Hanson shifting opinion polls in an unexpected way; were three complex stories that saw audiences taking different sides, leading to many perspectives and angles.

We used Isentia's Lumina to track the different viewpoints, key people, and stories with the largest volume and audience. Over four weeks (22 June to 17 July), we found 62 unique perspectives and nearly 900 media items across these three stories.

Key Stories, Key Drivers

Here’s a quick overview:

The Royal Commission on campus anti-semitism

The Royal Commission on Antisemitism and Social Cohesion’s hearings on university campuses was the biggest story by far. In less than a week, it drew 33 perspectives and 453 media items, reaching over 628k audiences. The story’s size came from the many institutions involved—student groups, representative bodies, and the federal government—each offering their own view on the same testimony.

Pro-Palestinian advocacy groups had the widest reach, making up about a third of all coverage. Spokespeople like Yasmine Johnson from Students for Palestine and Nasser Mashni from the Australia Palestine Advocacy Network told the commission their campus protests are a legitimate justice movement. They also raised concerns that criticism of government policy is being confused with antisemitism, which they say limits open debate.

Jewish student and staff groups also received significant coverage, making up about a fifth of the total. The Australian Union of Jewish Students described campuses where some students feel hesitant to attend and highlighted gaps in how universities handle complaints and support those affected. Most of this coverage came from wire services and was widely shared across news outlets like The Australian or the Midwest Times.

The federal government provided a third perspective, with similar coverage. Education Minister Jason Clare said universities had been slow to act and announced plans to tighten governance standards. This includes clearer anti-racism policies covering both antisemitism and Islamophobia. Reports also noted that TEQSA, the regulator, warned universities about outside groups joining campus protests, and the government’s antisemitism envoy suggested universities could face funding cuts if they do not do enough.

The Labor-Greens Tax Deal

The second-biggest story was more focused but still managed to stir strong reactions. Labor’s deal with the Greens to close a borrowing loophole for self-managed super funds, in return for Greens support on capital gains tax and negative gearing changes, led to 22 perspectives and 232 media items, reaching nearly 177k audiences.

The government, supported by the Greens, presented the deal simply — it closed a loophole that allowed wealthy investors to use their super funds to compete with first-home buyers at auctions. Treasurer Jim Chalmers cited a 2014 recommendation to support the change, and Greens treasury spokesman Nick McKim called it a win against "wealthy property investors."

The Greens, however, took a tougher stance and received similar coverage for saying the deal was only a partial win. They argued that allowing existing arrangements to continue would let Labour protect wealthy investors rather than renters, and said the housing crisis would now be "squarely of Labor's design." This shows that support from a governing partner does not always mean they are satisfied, as Country News highlighted.

Finance and business groups pushed back with nearly as much coverage. The Self-Managed Super Fund Association and the Australian Finance Industry Association said the borrowing rules did not pose a systemic risk and argued that regulators should focus on "aggressive marketing" and property spruiking, not legitimate investors. The Australian Chamber of Commerce and Industry warned that the wider capital gains tax changes could hurt business investment. ABC News gave the most detailed account of this perspective, noting the sector was "surprised" by how the deal was made.

Pauline Hanson’s monoculture speech

This story had the fewest perspectives (just seven) but still reached nearly 236k people through 210 media items. That’s a bigger audience than the tax story, which had three times as many viewpoints.

The story began when Pauline Hanson used a National Press Club speech to argue that Australia should replace multiculturalism with a single "monoculture." She cited Paul Hogan and the Socceroos as examples. The backlash was quick and unexpected and Hogan himself called her a "pelican" and said her views were racist. His response ended up shaping the story more than her monoculture speech.

What makes this story notable is what happened afterward. Two polls, Newspoll and Redbridge, showed One Nation’s primary vote dropping by about two points (Dairy News Australia) and Hanson’s personal approval falling ten points into negative territory. Labor regained a narrow lead and Labor minister Murray Watt quickly described the numbers as a "reality check,". This framing spread almost as widely as the original speech, as the Bendigo Advertiser reported.

The speech and the poll results are really one story seen from three sides — Hanson’s message, her critics’ reactions, and Labor’s use of the polling. Each angle received similar coverage, showing that the speech missed its mark and gave the government a useful talking point.

How does this inform PR & Comms Strategy?

First, the number of perspectives in a story is important. A story with many viewpoints, like the antisemitism hearings, needs a different monitoring approach than one with just a few, because the loudest voices might not always be the most important.

Second, pay attention when several perspectives are about the same size, as in the tax deal. If no single viewpoint stands out, the issue is likely still being debated. It’s a good idea to check back after some time instead of treating the first coverage as the final answer.

Third, compare any polarising message to the Hanson example before recommending it to a client. The numbers show that a divisive message can get attention but still turn public opinion against the speaker.

Conclusion

What links these stories is how much is lost when they are reduced to just two sides. The antisemitism hearings, the tax deal, and Hanson’s polling drop were all more complex than their main headlines suggested.

That’s why it’s valuable to track a story by its different perspectives and key drivers. See what Lumina can reveal for your industry or clients, and check out more analysis like this on the Isentia blog


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Blog
Who really shaped Australia’s latest social cohesion debates?

See how Isentia’s Lumina tracked 62 perspectives across 3 major Australian stories, revealing how media coverage really spreads and who ends up controlling the narrative.

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There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?

To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.

That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.

A new standard for AI visibility

AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.

Lumina AI View maps your AI reputation from the ground up, allowing you to:

  • See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
  • Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
  • Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.

Measure your progress: From media monitoring to full media intelligence

Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:

  • Evolving trends in how sources cite your organisation
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  • Where models differ in information presented, and sources cited 

Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.

Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.


Get in touch to register your interest and see what Lumina AI View can do for you.

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Blog
Introducing Lumina AI View: AI Visibility Built for PR & Comms

Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.

Ready to get started?

Get in touch or request a demo.