While the announcement of the impending iPhone 6 and Apple Watch has been greatly anticipated, the biggest star of the event may not actually be the products themselves.
This is according to a number of publications analysing the social media reactions to the Apple launch.
As a company that has shied away from creating its own corporate social media accounts, Apple is currently dominating platforms such as Twitter and Vine. Additionally, news sources across the globe are publishing articles on various angles.
Even without an official corporate profile on Twitter, it is likely that Apple’s communications professionals will be using social media tracking to monitor the huge response to the event.
There are perhaps two key lessons to be learned about the launch, judging from popular topics of conversation on Twitter.
One may be the fans’ responses to technical issues impacting on their ability to watch the livestream of the event. The official video was marred with problems, as hundreds of thousands of viewers attempted to watch the event over the internet.
This failed to dampen the spirits of many fans, however, with many posting humorous and encouraging messages on Twitter regarding their problems.
Nevertheless, this may have been a situation where an official Apple Twitter account could have come in handy – with the company able to directly respond to some users with a solution to their issues.
Chief Technical Officer at game development firm Super Evil Megacorp, Tommy Krul – now affectionately known as “scarf guy” – made the fateful decision to wear a purple infinity scarf on stage at the event.
Those watching the livestream at home were quick to share their opinions on the ensemble on social media, with many posting to popular opinion site, Twitter.
“Skip the phone, I want to know where this guy got that incredible scarf ensemble,” Twitter user @RyanMaue mused.
The massive response to this simple aspect of the event is great news for the game development company speaking at the time. In a section of the Apple launch that may have otherwise been forgotten in the shadow of the iPhone and Apple Watch announcements, the choice of scarf has thrust Super Evil Megacorp into the spotlight.
To combat the threat of the pandemic, social distancing and lockdown measures were implemented all over the world. As an unintended consequence, netizens in many countries are starting to observe clearer skies and see nature return to once crowded urban areas. Fill up the form below to download the whitepaper and read more. Benjamin SeeToh
In the second of our Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.
The effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
Get in touch or request a demo.