Media Release
Isentia expands suite of products and services with new Reputation Analysis
Isentia (ASX:ISD) has today launched a new form of Reputation Analysis, that is set to be a game-changer in traditional market research circles
Another year of of hot topics in 2017 but looking at the local to global conversation with Elon Musk, the team share a quick snapshot of the start of this #Twitter led conversation as a sample of the type of reports that could power your business.
This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.
Isentia has the power to measure your media performance across all media and delivers strategic insights.
For a copy of the report, download here
Isentia (ASX:ISD) has today launched a new form of Reputation Analysis, that is set to be a game-changer in traditional market research circles
In today’s highly diversified world, it is tricky to formulate the best targeting strategy with a high Return on Investment. Read on to find out the importance of social segmentation for businesses and how to go about doing it.
A change in lifestyle preferences, such as time-consciousness, resulted in the rise of e-commerce platforms. Read on to find out how some popular e-commerce platforms fare against each other in the highly competitive media landscape.
Greater Privacy Concerns It is only a little over a year since the Facebook Cambridge Analytica data scandal erupted on the news but it has caused a major perception shift among internet users. Even those who were apathetic about social media usage are made more aware of its privacy infringing properties. Many have expressed being […]
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