Another year of of hot topics in 2017 but looking at the local to global conversation with Elon Musk, the team share a quick snapshot of the start of this #Twitter led conversation as a sample of the type of reports that could power your business.
This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.
Isentia has the power to measure your media performance across all media and delivers strategic insights.
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Coronavirus has captured the headlines for the past three months. It has received not only the complete attention of the World Health Organization (WHO) but also governments across six continents. While this crisis has yet to slow down, it has revealed lessons in building a long-term reputation for public and corporate communications professionals. North and […]
COVID-19 outbreak is evolving around the world and brands have to move quickly. Isentia is here to help with insights on how consumer trends are shifting for brands to adapt and respond.
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
Bangkok, 9 March 2020 – Isentia, APAC’s leading media intelligence and insights specialist have released a list of ‘Most Reputable Brands of Thailand fighting the COVID-19’. Isentia’s Reputation Rankings report uses key data from the mainstream media to rate the performance of brands fighting the COVID-19 across the three pillars of the Reputation Framework namely […]
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