Another year of of hot topics in 2017 but looking at the local to global conversation with Elon Musk, the team share a quick snapshot of the start of this #Twitter led conversation as a sample of the type of reports that could power your business.
This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.
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WHAT IS SOCIAL MEDIA HYPE? In today’s digital age, hype is a powerful marketing tool on social media platforms. The social media sphere is often caught up in different waves of hype. Hype takes shape in the form of seemingly unending buzz around a particular new product, event, venue opening and so on. As with […]
In today’s ever-changing media landscape, sharing data and information are made easy with the convenient access to social media and the fact that brand’s online reputation is never fully controllable, is what makes it so valuable and trustworthy. Organizations are using digital content and online search to position their brand. The importance of online presence […]
The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
You may be surfing some of the popular Facebook pages and have noticed this little jewel icon with the legend of ‘Top fan’ on some of the commenter’s posts. This is a new Facebook feature as part of the global roll out, meant to help brands like yours, identify top fans of your content. Isentia […]
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