Whitepaper
June 26, 2019

The Tweet that Flicked the Switch

How an interplay of traditional and digital media created a ‘perfect’ opportunity for a media storm with real results

Another year of of hot topics in 2017 but looking at the local to global conversation with Elon Musk, the team share a quick snapshot of the start of this #Twitter led conversation as a sample of the type of reports that could power your business. 

This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.

Isentia has the power to measure your media performance across all media and delivers strategic insights.

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