Another year of of hot topics in 2017 but looking at the local to global conversation with Elon Musk, the team share a quick snapshot of the start of this #Twitter led conversation as a sample of the type of reports that could power your business.
This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.
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Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
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