Some trends can be picked ahead of their time, however the explosiveness of a random tweet, call-to-action or cat video is almost impossible to pin-point.
While trends will mostly fade back and be replaced with another, the occasional and rare trend can have legitimate and measurable impacts on society. A recent example of this is the anti-plastic straw movement that took off in 2018.
It started with a terribly sad and visceral video of a straw being removed from the nose of a sea turtle – it’s likely you’ve seen it yourself. The internet is filled with images and videos relating to the impacts of pollution and climate change on the wildlife, however this video happened to stick in the social media sphere long enough to cause a stir.
In the context of environmental upset and helplessness, the plastic straw became the epitome of our harmful single-use plastic culture. In the space of a couple of months, plastic straws were disappearing from venues and public discourse stigmatised their use. Massive chain restaurants such as McDonalds and Starbucks announced plans to ban the plastic straw, as well as some cities and countries introducing bans or taxes on similar single-use products.
While this is ultimately a positive movement with good intention, rejecting the use of plastic straws is an easy and short-term relief to an overwhelming frustration with single-use consumer culture. This year we’ve been seeing similar trends emerge with the rise of keep-cup popularity and debates over plastic bags in super markets.
These trends may be tokenistic, however, they are telling of widespread sentiment and signify the public’s desire to be heard and responded too.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
An organisation’s reputation is at its core, really how people feel about them. These feelings can be based on their interaction and knowledge of the brand, or their experience with the products and services the organisation provides. This reputation is important as it can often dictate the actions or choices audiences and buyers make, impacting an organisation financially and its ability to grow. If managed and measured, the value of an organisations reputation can safeguarded and used as a source of growth by strategically influencing key consumer’s consideration over the competition and the market more broadly.
People can interact directly with an organisation more than ever before, on social media, targeted advertisements, in-store experiences, customer support to name a few.
Social media is a great place to listen to the voice of consumers and key audiences who choose to voice their experiences online. It provides insight into what your organisation has done well or needs to do better. When used in conjunction with additional data, like survey analysis it can also reveal what channels and content are contributing to this perception, and how this can be shifted. Drawing from online resources and social media, Isentia has established 3 drivers to identify and quantify an organisation’s reputation.
The first driver is about the future direction of an organisation.
Does your organisation have a strong leader? Does your organisation seek to innovate? Does it shape the way society thinks? Is your organisation authentic in its messaging? Is your organisation likely to succeed?
When an organisation shows these qualities, it raises consumer trust and confidence, but it’s important that this is authentic. An example of this is Honestbee. Honestbee’s strategy covered several of these points - they were a fast expanding and innovative Singaporean startup in the online grocery delivery business. The founders focused on being perceived as successful, with plans for rapid expansion.
However, In October 2018, Habitat, the world’s first tech-integrated multi-sensory grocery and dining destination launched. Three months after the launch of Habitat, it was discovered Honestbee was deep in financial debt. This was a shock to the industry as Honestbee had a good strategy. Their downfall had been in their inauthentic messaging which resulted in the organisation losing trust of their consumers and investors.
Culture is determined by the organisation having strong values and integrity.
Is the organisation socially responsible? Are practices fair and transparent? Do they promote a balanced workplace? Is it an environment where people aspire to work? Do they have ethical relationships with their business partners?
The growing number of organisations ‘going green’ is as good example of how the market can reflect and appeal to the values of today, in this case by demonstrating they're more environmentally conscious. In a 2019 Nielsen study, it was shown 1 in 3 consumers prefer eco- friendly products. Both Fairprice and Redmart, grocery chains in Singapore, also expressed growth in demand for their environmentally friendly products.
An organisation’s workplace culture, including ethical behaviour can also negatively impact an organisation. For example, Google was challenged for the way cases of sexual harassment were handled within the workplace. They were also challenged for questionable deals in AI technology that resulted in a protest of 20,000 employees across their offices. Google’s poor behaviour was exposed which led to criticism from Amnesty International and a backlash on social media.
Delivery is how good an organisation is at delivering on it’s day to day business.
Do people perceive the organisations products are good quality? Are the products well received? Is the organisation well known in the industry? Do customers have a good experience? Are they successful?
A good example of how delivery can be analysed is in the sphere of reputation is the case of, Razer Inc. known as an organisation passionate about gaming. With a tagline ‘For Gamers. By Gamers’, they are well known in the gaming industry for supply gaming software, hardware and accessories.
According to their annual report, their revenue last year, hit an all-time high of 712 billion US dollars. While online reviews of their mostly praise the high quality of Razer products, a common complaint on sites such as trustpilot.com, Reddit and Forum Hardwarezone are about slow or unhelpful customer support. Some customers even expressed that due to the poor customer support for products, they were even considering switching brands. This signals an opportunity. While Razer Inc has performed well financially and seemingly has a message that appeals to their key consumer, by improving their touchpoint experience and capacity to deliver they could potentially eclipse the competition and swing those who were apathetic towards other brands.
This is just a small glimpse of how your organisation’s reputation can be analysed and measured by a combination of social media data and more traditional market research techniques. Executing a broad analysis of your organisation based on the 3 drivers of Strategy, Culture and Delivery, we can assist in gauging your organisation’s reputation and how it fares against competitors. With a clear metric for overall reputation and a breakdown of performance by driver, Isentia's Reputation Analysis helps your organisation identify areas for improvement and where there are opportunities to strengthen PR, marketing and engagement strategies.
Request a sample of Isentia's Reputation Analysis here.
An organisation’s reputation is at its core, really how people feel about them. These feelings can be based on their interaction and knowledge of the brand, or their experience with the products and services the organisation provides. This reputation is important as it can often dictate the actions or choices audiences and buyers make, impacting […]
If there’s one topic Australians never tire of debating, it’s housing. Whether it’s at the pub, around the dinner table, or dominating headlines, property prices, rent hikes and the “can I ever afford a home?” questions are constant fixtures of the national conversation.
But let’s be honest—rising house prices aren’t new. What is changing is how the conversation is evolving, who’s shaping it, and which narratives are starting to stick.
| Using Lumina’s Stories and Perspectives, we analysed 19 stories and over 50 perspectives across a 30-day period from 15 March to 14 April 2026 to understand what’s actually driving the housing narrative in Australia right now—and why it matters. |
▸ Housing Supply and Affordability Divide — Analysts and economists link supply shortages directly to soaring prices. Cities that built more homes saw far less price growth. Key drivers: Gerard Burg (Cotality), Peter Tulip (Centre for Independent Studies), Australian Associated Press ▸ Tax Reform Debates Heat Up Ahead of Budget — 14 competing perspectives. Advocates say reforms are essential for fairness; the property industry warns they’ll push rents up 30%. Key drivers: Anthony Albanese, Jim Chalmers, Angus Taylor, Housing Industry Association, Saul Eslake ▸ Grattan Institute Connects Housing to Democratic Trust — A major report argues that the housing crisis is eroding public confidence in democracy itself. Key drivers: Aruna Sathanapally, Grattan Institute |
This perspective was 100% of the coverage of this story and generated 85 media items, making it the most widely covered story of the entire period. The main insight is the public drawing a direct line between housing supply levels and property prices across Australia’s capital cities.
Perth and Brisbane, where home construction has lagged well behind population growth since the pandemic, have seen property values surge massively. Meanwhile, Victoria — which built a proportionally higher number of new homes — saw less growth, compared to the national average.
It ran everywhere from PerthNow to regional papers across NSW and Victoria. The fact that the Australian Associated Press syndicated the data meant it hit dozens of outlets simultaneously.
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The key drivers are property analysts Gerard Burg from Cotality and Peter Tulip from the Centre for Independent Studies. Both are pushing the same message. If you want to fix affordability, you have to fix supply. Their proposed solution is liberalising zoning laws, particularly in NSW and Victoria, to allow more homes to be built faster.
This story had the widest media footprint of the entire period, reaching outlets from The West Australian to regional mastheads across the country. If your organisation operates in housing, property, or urban planning, the “supply-equals-affordability” narrative is now firmly established in public discourse, and therefore, your messaging needs to account for it. Audiences know of the supply argument before, and with experts aligned on the issue, it’s harder for policymakers to dismiss it easily.
It’s also worth noting how the analysis around who the key drivers are adds a layer traditional media monitoring might miss. The AAP’s role as the primary distribution channel meant this story reached dozens of the bigger mastheads like PerthNow and The West Australian and hyperlocal outlets like the Cobram Courier and Benalla Ensign, simultaneously. For communicators, this distribution pattern indicates that a story has penetrated both metropolitan and regional audiences, making it impossible to dismiss as just a capital-city concern.
The housing tax reform debate was the most contested generating 14 distinct perspectives across 23 media items becoming by far the most multi-sided story of the month. However, the top three perspectives were the most interesting to look at considering how disputed the opinions of either side are and sit at the highest level in the government.
At the centre of it is the Albanese Government’s consideration of reducing the capital gains tax discount and limiting negative gearing ahead of the May budget. The country is essentially split down the middle on this one.
Perspective 1: This made up for 34.8% of the story coverage. Prime Minister Anthony Albanese, Treasurer Jim Chalmers, and housing advocacy group Everybody’s Home are arguing that the current system unfairly benefits wealthy investors while locking out first-home buyers. Economist Saul Eslake backs this view. Together, they account for about a third of the story’s total coverage.
Perspective 2: This had an equal share in coverage at 34.8% of the story. Opposition figures Angus Taylor, the Housing Industry Association, and Victorian Libertarian Party Leader David Limbrick are warning that scrapping these tax incentives will scare off investors, shrink rental supply, and push rents up by as much as 30%. They command an equal share of the conversation (Herald Sun).
[/et_pb_text][et_pb_image src="https://www.isentia.com/wp-content/uploads/2026/04/image-11.png" title_text="image" _builder_version="4.27.4" _module_preset="default" width="60%" max_width="60%" module_alignment="center" custom_margin="||72px|||" global_colors_info="{}"][/et_pb_image][et_pb_text _builder_version="4.27.4" _module_preset="default" text_font="DM Sans||||||||" header_font="DM Sans|700|||||||" header_3_font="DM Sans|700|||||||" global_colors_info="{}"]What’s interesting is what sits beneath these two dominant perspectives. A third angle that was 17.4% of the story coverage was driven by Chalmers and Greens Senator Nick McKim, frames the whole debate as a question of intergenerational fairness. And then there are the young “rentvestors” who rent where they live but own an investment property elsewhere. They’re worried about getting caught in the crossfire of changes that weren’t designed with them in mind (Australian Financial Review).
The Grattan Institute released a report warning that trust in Australian democracy is under pressure, and housing is one of the reasons why. This soon became the second biggest story, generating 58 media items.
Led by Grattan CEO Aruna Sathanapally, the report argues that persistent inequality, including the housing affordability gap, is eroding the social contract between citizens and government. The report explicitly names the housing crisis as one of the major unresolved challenges fuelling public disillusionment. Sathanapally is the key driver of this story, commanding over 93% of its coverage. Her influence matters because she’s reframing housing as something bigger than an economic problem. She’s positioning it as a threat to democratic stability. That’s a powerful narrative shift, and one that gives housing advocates a new way to make their case.
For anyone in public affairs or government communications, this connection between housing and democratic trust is worth watching. It’s the kind of framing that can reshape how policymakers prioritise the issue.
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It’s not a new crisis anymore. It’s a nationally entrenched issue that is now being addressed by the public by way of debates along with policymakers and experts at the highest government level. These debates are on solutions, trade-offs and fairness. The conversation is much more sophisticated where audiences are not just talking about “prices being too high”, but discussing supply, investments, short term relief vs long term reform. What’s also essential is to look at the key drivers or the key voices driving the top narratives. From economists to policymakers to advocacy groups, the voices gaining traction are influencing how the issue is understood and what solutions feel viable.
Understanding not just what’s being said, but who is driving the conversation and why it’s resonating, is becoming critical for organisations looking to engage credibly. That’s where Lumina’s Stories and Perspectives comes in, helping you move beyond headlines to uncover the narratives and voices shaping the issues that matter most.
Want to see these insights for your own industry or brand? Discover what Lumina Stories and Perspectives can surface for you.
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The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.
Isentia is proud to introduce Lumina, a groundbreaking suite of intelligent AI tools. Lumina has been trained from the ground up on the complex workflows and realities of modern communications and public affairs. It is explicitly designed to shift professionals from passive media monitoring back into the role of strategic leaders and pacesetters.
“The PR, Comms and Public Affairs sectors have been experimenting with AI, but most tools have not been built with their real challenges in mind.” said Joanna Arnold, CEO of Pulsar Group.
“Lumina is different; it is the first intelligence suite designed around how narratives actually form today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out noise and respond with context and confidence to crises and opportunities.”
Lumina is centered on empowering, not replacing, the human element of communications strategy. This suite is purpose-built to help PR, Comms, and Public Affairs professionals significantly improve productivity, enhance message clarity, and facilitate early risk detection.
Lumina enables communicators to:
We are launching the Lumina suite by making our first module immediately available: Stories & Perspectives.
In the current fragmented, multi-channel media environment, communications professionals need to be able to instantly perceive not just how a story is growing, but also how it is being perceived across different stakeholder groups.
Stories & Perspectives organizes raw media mentions into clustered, cohesive Stories, and the Perspectives that exist within each, reflecting distinct media, audience, and public affairs angles. This unique functionality allows users to:
"Media isn’t a stream of mentions," said Kyle Lindsay, Head of Product at Pulsar Group. "But rather a living system of stories shaped by competing perspectives. When you can see those structures clearly, you gain the ability to understand issues as they form, anticipate how they’ll evolve, and act with precision. That’s what we mean when we talk about AI built for communicators, and that's what an off-the-shelf LLM can't give you."
The launch of Stories & Perspectives is the first release of many. Over the upcoming months, we will systematically roll out the full Lumina roadmap, introducing a comprehensive set of AI tools engineered to handle every phase of the communications lifecycle.
The full Lumina suite will soon incorporate:
Want to harness the power of Lumina AI for your PR, Comms, or Public Affairs team? .
Complete the form below to register your interest.
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