Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe.
These providers have traditionally been part of the world’s invisible machinery for most of the world. And yet, looking at the sharp incline in social mentions from 2019 to 2022, we can see a definitive shift taking place, with each of these brands increasingly becoming part of conversations worldwide.
This report will explore the associations attached to each brand, the audiences engaging in the global conversation, and how spending behaviours and customer incentives intersect with these different audiences and online communities.
To do so, we analysed over half a million English-language posts between October 2021 – February 2022 from the UK, USA, Australia, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, the Philippines, Laos and Brunei.
The data sources, meanwhile, include Twitter, Reddit, and other forums.
Download the full whitepaper here.