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July 26, 2019

Circular Economy Policy: The Victorian Government Leading The Conversation

The Victorian government has set the challenge of implementing a circular economy policy – a policy whereby waste is recycled into renewable energy, whilst promoting growth of the economy, increasing jobs and reducing the impact waste is having on the environment. Government bodies are leading the conversations around these issues and initiatives with discussions around making the recycling system more resilient and sustainable in order to solve the recycling issue by recycling locally and shipping waste overseas.

Turning waste into energy

In response to this, the Advanced Circular Polymers’ facility has since opened in Victoria – having a processing capacity of 70,000 tonnes a year, it positions Victoria as the hub of remanufacturing in Australia. Partly funded by the Victorian Government and given a $500,000 Sustainability grant, Australia’s largest recycling plant will be powered by renewable energy from a nearby wind farm and will transform large quantities of low-value contaminated mixed plastics from households into high-quality commodities that can go directly into the manufacturer of new products. 

This state of the art plant will reduce the amount of waste going to landfill and play a large role in the nations transition to using renewable energy. 

Why now?

Previously, Australia has relied heavily on China to process recovered plastics with the process involving the waste being collected, sent overseas, reprocessed and then sent back to Australia. A very costly exercise. China has been the largest importer of Australia’s recovered material however in January 2018, China imposed a strict contamination standard on recyclables involving plastic and paper and have banned Australia from sending their waste to the country. 

In May 2019 the Victorian government announced a $35 million Recycling Industry Reform Package to be delivered over three years, to alleviate recycling waste going to landfill as a result of waste companies being forced to stockpile. This package will support the waste and resource recovery sector within Victoria.

Not surprisingly, Energy, Environment and Climate Change Minister Lily D’Ambrosio has been leading the conversations around local councils, local recycling and shipping waste internationally, with over fifty one per cent of mentions on these topics. 

Breaching regulations

Thirty local Victorian councils have been greatly impacted due to being contracted to one of the larger recycling plants who contribute to fifty per cent of curbside recyclables. This operator is facing liquidation as creditors take court action to have it shut down for not being compliant with the Waste Management Policy.

The Environmental Protection Authority Victoria reports this particular facility was issued notices to modify their configuration of its combustible recyclable and waste material stockpiles however failed to do in the requested time frames. The Victorian Waste Management Policy enforced the company to cease accepting any further waste as these stockpiles contained flammable items including batteries, electronic waste and aerosol cans.

Although China’s recycling ban has caused Australia some issues and has forced a re-think on how recycled waste can be processed, it has thankfully started conversations for the Victorian government and governments around the world to shift to a more circular global economy. With adhering to environmental regulations and adopting safer practices, recycling systems worldwide can become more resilient and effective.   

If you would like to understand who is leading the conversations on any topic, with any brand or audience, get in touch with us today

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Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.

From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.

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Blog
The fundamentals of stakeholder strategy

A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.

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Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.

In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.

Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.

Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.

What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.

This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.

At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.

The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.

Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.

Interested in how other teams are managing their stakeholder relationships? Get in touch at nbt@isentia.com or submit an enquiry.

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Blog
SRM vs CRM: which is right for PR & Comms teams?

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]

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