Whitepaper
A retailers guide to trading during the festive season
Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?
From new data sources, customisable reports, a mobile app and a foray into AI – Isentia’s Mediaportal has had so many enhancements in 2017 alone, that it’s easy to see how things get missed.
Our constant curiosity to better understand the challenges that our clients face is something we’re very proud of. It’s the hunger to deliver solutions that make everyday tasks easier for our clients that has allowed us to deliver meaningful innovation. We know the pace and impact of media data, and beyond this, the pace at which many of our clients must run to keep up with it all.
So, in case you missed some of our new features, we’ve developed a quick overview of the things you may not know about Mediaportal and the Isentia App.
Connect with the right people and make sure your message is heard first
Our comprehensive media database and distribution service, Connect, ensures that your messages get to the right audiences. You can create your own contact list, track what happens to your media release when you send it, and measure the impact of the media coverage generated – all in the one place.
We’re more than traditional, basic media coverage. The breadth and depth of our media data is unrivaled – right across the whole media landscape. Pair that with our passion for accuracy and a team who live and breathe data, and we’ve got you covered. Whatever you need, online, print, broadcast, social – you can feel confident with us. Just check out some of the Australia & New Zealand activity here.
We’re constantly working with product experts and a dedicated Client Success teams to help our clients get the job done, 24/7 and without stress. We work as an extension of our clients’ teams – particularly when an issue is breaking. Going beyond damage control, our teams know exactly what to look for and actively seek out ways to better support or help champion your efforts. Additionally, our dedicated User Experience team spend time with a mixture of clients as they go about their day – collecting the research that drives our product innovation.
When you’re doing good work, you need the tools to share your results and showcase the strategy behind that success. Within Mediaportal, we’ve built our most dynamic Report Builder yet to help you share those wins effectively. You can create reports that match the look and feel of your organisation, and even add in external content that doesn’t sit inside Mediaportal – all in the time that it takes to make a coffee. However, if you are too pressed for time, our Daily Briefings reports can be ready in your inbox by 6am every day.
We use machines where they work best, and human beings where they’re most effective. That’s why our IT team includes data scientists and machine learning experts who are working away on new technology that will allow our clients to work smarter, not harder. The Stories function within Mediaportal is a great example of this. Utilising artificial intelligence and machine learning, Stories sifts through the noise of your media coverage allowing you to quickly identify the most important stories, where they’re heading, and who is driving them.
If you’re anything like us, your job doesn’t stop when the clock hits five o’clock. Our app optimises the Mediaportal experience for when you’re heading out the door, but need to stay in the know. Many of our current users visit the app before they’ve even turned their lights on in the morning. With the ever-present reality of busy family and work lives, the app sends you notifications on need-to-know media coverage straight to your device, wherever you are.
We’ll be your eyes and your ears when it comes to radio and TV coverage. We’ve been delivering the best in broadcast summaries for years, with experienced subject-matter experts capturing all the data you need.
Need to track social media in Shanghai, or send a media release in South Korea? If your organisation has a global footprint, Mediaportal can help you pull all of your information together from the one platform. We can track coverage, measure data and distribute media releases right across the globe.
When your workload hits a peak, you might need a little help from your colleagues. Mediaportal is packed with tools that make it easy to collaborate with your team – you can share media items via email, or use comments to discuss specific coverage. Using the Isentia App, you can receive a notification straight to you phone when one of your team members comments on an item.
For more details on what success can look like for your team, contact us about Mediaportal so that we can help make your life a little easier.
Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?
Reputation – a must have intangible asset for every organisation.
It’s how people feel about you. It’s the first thing an individual thinks when they hear your organisation’s name, a product or service you offer and the associated emotion that comes with it.
An organisation’s reputation is at its core, really how people feel about them. These feelings can be based on their interaction and knowledge of the brand, or their experience with the products and services the organisation provides. This reputation is important as it can often dictate the actions or choices audiences and buyers make, impacting […]
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