Understand the importance of sentiment and the value the reputation and how they’re mutually beneficial
Sentiment analysis can be a valuable tool for brand reputation and management. Understanding how your clients and wider audience perceive your brand defines the operation of your business and using sentiment can harness to strong brand equity and the opportunity for your business to monitor, measure and maintain a strong reputation.
Want to learn more about the value sentiment and brand reputation? Download our whitepaper below or get in touch with our team to discuss your needs.
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While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social media becoming two contrasting superpowers that must be wielded with collaboration and caution.
With over 600 million registered users and 100 million daily users, Weibo is one of China’s most popular social networks – and one that is essential for brands looking to reach Chinese consumers.
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