fbpx
Blog post
June 24, 2019

3 ways social media can add value

Connect, engage and communicate with your audience

As our media environment becomes increasingly digital, there is a growing number of use cases to boost your business or brand through social media.

By creating a cohesive media presence, you can ultimately provide a positive customer journey for your brand and effectively engage your target audiences. Here we share 3 ways social media can add value to your business.

Brand awareness

Social media is a key tactic to engage your target audience and allows accessibility for potential and existing customers. It’s valuable to utilise various social media platforms to increase your exposure, increase your reach and to allow easy distribution of your brands content and voice. To achieve this, invest a few hours each week to keep your content fresh and relevant.

Lead generation

78% of small businesses using social media to attract new customers. Showcasing your expertise via blogs, online white papers and webinars are examples of great ways to generate leads and are transforming how businesses market themselves.

Not only can social media assist with generating new leads, it also allows deeper relationships to be built with existing clients – ultimately driving loyalty. Engaging your audience in fun and interesting ways via a collection of content and posts that appeal to the lifestyle and needs of your end-user will keep your audience interested and informed.

Increase revenue

Effectively utilising your social accounts is paramount to not just communicating, but also promoting your brand and showcasing key messages.

Social media can be a treasure for revenue, but it all depends on how you use it. With various social platforms as options for interacting with your audience, it can be difficult to know where to spend your time and money to drive more revenue. By using authentic content that engages your audience, you can amplify your communications and leverage all aspects of your business as well as helping your business’ bottom line.

Share

Similar articles

Whitepaper
Isentia PH CASE STUDY – Pandemic Effect: How Netizens Intervened the Media to Counteract its Standards of Feminine Beauty

This study covers online discussions relating to a beauty advertisement called Pandemic Effect. It showed a woman’s physical transformation – including having dark under eyes, pimples, growing facial and body hair, and gaining weight amid the pandemic. It came under fire as netizens called it out for body shaming, being out of touch, and insensitive. […]

Whitepaper
How to: Leverage your organic conversations with social data

The world of social media is vast and 2020 changed the way people and organisations use social media. As a PR professional, it’s never been so important to have access to relevant technology that sorts through the endless volume of social media to find the data you need to see.

Blog
2020: The Year of the Communicator

Last week we hosted our final webinar of the year with a panel of media experts across Australia and New Zealand, and it gave me the chance to reflect on what 2021 might look like. Rather than a trend list I thought I would outline some key themes that will continue into 2021.

Blog
Social Media: The Newest Political Battlefield

With the NZ local elections fast approaching, candidates have begun their 2019 campaign through building a social media presence and engaging with their followers. This year’s election is looking to be more interesting than usual as we delve into the effects of social media throughout an election campaign.

Ready to get started?

Get in touch or request a demo.