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July 26, 2019

Circular Economy Policy: The Victorian Government Leading The Conversation

The Victorian government has set the challenge of implementing a circular economy policy – a policy whereby waste is recycled into renewable energy, whilst promoting growth of the economy, increasing jobs and reducing the impact waste is having on the environment. Government bodies are leading the conversations around these issues and initiatives with discussions around making the recycling system more resilient and sustainable in order to solve the recycling issue by recycling locally and shipping waste overseas.

Turning waste into energy

In response to this, the Advanced Circular Polymers’ facility has since opened in Victoria – having a processing capacity of 70,000 tonnes a year, it positions Victoria as the hub of remanufacturing in Australia. Partly funded by the Victorian Government and given a $500,000 Sustainability grant, Australia’s largest recycling plant will be powered by renewable energy from a nearby wind farm and will transform large quantities of low-value contaminated mixed plastics from households into high-quality commodities that can go directly into the manufacturer of new products. 

This state of the art plant will reduce the amount of waste going to landfill and play a large role in the nations transition to using renewable energy. 

Why now?

Previously, Australia has relied heavily on China to process recovered plastics with the process involving the waste being collected, sent overseas, reprocessed and then sent back to Australia. A very costly exercise. China has been the largest importer of Australia’s recovered material however in January 2018, China imposed a strict contamination standard on recyclables involving plastic and paper and have banned Australia from sending their waste to the country. 

In May 2019 the Victorian government announced a $35 million Recycling Industry Reform Package to be delivered over three years, to alleviate recycling waste going to landfill as a result of waste companies being forced to stockpile. This package will support the waste and resource recovery sector within Victoria.

Not surprisingly, Energy, Environment and Climate Change Minister Lily D’Ambrosio has been leading the conversations around local councils, local recycling and shipping waste internationally, with over fifty one per cent of mentions on these topics. 

Breaching regulations

Thirty local Victorian councils have been greatly impacted due to being contracted to one of the larger recycling plants who contribute to fifty per cent of curbside recyclables. This operator is facing liquidation as creditors take court action to have it shut down for not being compliant with the Waste Management Policy.

The Environmental Protection Authority Victoria reports this particular facility was issued notices to modify their configuration of its combustible recyclable and waste material stockpiles however failed to do in the requested time frames. The Victorian Waste Management Policy enforced the company to cease accepting any further waste as these stockpiles contained flammable items including batteries, electronic waste and aerosol cans.

Although China’s recycling ban has caused Australia some issues and has forced a re-think on how recycled waste can be processed, it has thankfully started conversations for the Victorian government and governments around the world to shift to a more circular global economy. With adhering to environmental regulations and adopting safer practices, recycling systems worldwide can become more resilient and effective.   

If you would like to understand who is leading the conversations on any topic, with any brand or audience, get in touch with us today

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Australia has been a hot destination in higher education for international students, but with recent policy changes and growing anxiety around housing, the student journey has seen a shift, impacting intake into the top Australian universities and making the process a bit unpredictable.

In our analysis we also zoom into the Southeast Asian region, where we uncover what priorities drive students from this region to apply at Australian universities, how housing plays a role and what kind of career outcomes they would expect post-study.

In this report we analyse over 3k posts across social and online media to unpack:

  • How Australian universities are navigating a "crisis of governance" and public trust, with intense media scrutiny on budget deficits, leadership accountability, and long-term financial sustainability.
  • How the rapid integration of AI is seen as both a transformative academic toolkit and an existential threat, forcing institutions to prioritise AI literacy and redesign assessments to combat risks like deep fakes and academic misconduct.
  • How shifting Australian migration policies have made policy safety the primary concern for Southeast Asian students, influencing how they weigh university reputation against visa hurdles and long-term career ambitions.

Reflecting on the media reporting from 2025 provides institutions with the tools to craft communication strategies that address both the domestic demand for accountability and the international student's need for security and value.

Please fill in the forms below and access our reports to get a deeper insight on audience sentiment and behaviour when deciding an education and career in Australia.

Access the SEA insights report here

Access the ANZ insights report here

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Analysing Australia’s higher education landscape in 2025

A deep dive into how global audiences perceive Australian higher education and the university sector with a spotlight on the SEA region.

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The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.

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Announcing Lumina: The purpose-built AI suite for PR, Comms, and Public Affairs

An intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.

Ready to get started?

Get in touch or request a demo.

Contact us Request a demo