Taking Back Trust: How can communicators (re)gain and maintain trust?

In a world where trust in media, institutions, and even the platforms we rely on is under strain, communicators are facing tougher expectations and higher stakes than ever before.

From managing misinformation and generative AI to communicating in politically and socially polarised environments, the question isn’t just how to hold trust but how to earn it back.

Our recent event, Taking Back Trust explored how communicators can adapt and lead in a time of growing disconnection, media disruption, and shifting public trust.