Beyond the Barossa: Communicating South Australia’s evolving identity

South Australia’s story is shifting. Long celebrated for wine and arts, the state is now gaining recognition for defence, space, sustainability and technology.

For communicators, this evolution brings both opportunities and challenges: how to capture a more complex identity, engage diverse audiences, and position the state on a global stage.

Our recent event, Beyond the Barossa, brought together leading voices in PR and communications to explore how South Australia’s evolving identity is being told, and what it means for attracting talent, investment, and attention.

Fill in the form to view the full panel recording and hear insights from:

• Sascha Meldrum, Nova Systems
• Chris Burford, South Australian Tourism Commission
• Verity Edwards, Hughes PR
• Djurdjica Arslanagic, University of South Australia

You can also catch our event key takeaways here