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Latest reads

SRM vs CRM: which is right for PR & Comms teams?

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]

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The fragile currency of trust: what the panel unpacked

At our Taking Back Trust panel, speakers didn’t just agree that public confidence in media, institutions and messaging is shifting. They challenged long-held assumptions about how trust is earned in the first place. Some framed the current moment as a genuine “trust crisis”. Others saw something more layered, a redefinition of who and what audiences […]

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