AI Built for PR & Comms
AI isn’t just changing media: it’s also re-writing the PR playbook. Conversations move faster, influence shifts in seconds, and leaders are expected to understand every angle.
Lumina is an intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.
Discover critical insights faster — and use your time, skills and judgement where they bring most value.
Powerful AI tools for the modern communicator
Understand & Interpret
Move beyond just alerts and clips, and make sense of how news stories and perspectives propagate, and are received, in today’s complex, multi-dimensional media landscape.
Focus & Personalise
Get the clarity to act before the moment moves on; put into focus how news coverage and perspectives evolve, filter out the noise, and customise how your organisation or client approaches a crisis or opportunity.
Execute & Monitor
Take the next step and rapidly action your media strategy based on the insights you’ve surfaced. Then monitor your campaign for reporting and follow-up.
Available Now From Our AI Suite – Stories and Perspectives
Rise above the day-to-day coverage. Start getting perspective on how stories evolve, and where they go next.
In the current fragmented media environment, clips and alerts alone won’t give you the full picture of the conversation. Lumina organises mentions into a clustered set of stories which reflect different media, audience and stakeholder perspectives.
See at a glance which topics are gaining traction or fading, get early warning on emerging opportunities and brewing crises – and filter out neutral noise.
Lumina allows you to zoom into the diverse voices, viewpoints and communities, and uncover the perspectives and context which shape how stories play out in the news cycle. Most importantly, it enables you to catch the moment a story pivots from opportunity to risk, or when a new voice begins shaping the story – and proactively craft the perfect response and strategy.
On Our AI Roadmap
Curated Media Summaries
AI summaries customised to leadership priorities, highlighting the stories that matter most each day.
Reputation Analysis
Measure and understand how themes like ethics, innovation, and leadership shape perception.
Press Release Assistant
Create focused pitches and releases that reach the right contacts, faster.
Predictive Intelligence Layer
Track story momentum, anticipate change, and act before the window of opportunity closes.
Intelligent Agents
A growing suite of AI agents working continuously in the background, scanning for everything from key spokespeople to emerging risks.
Enhanced Audio & Broadcast
Know who’s talking about you and what’s being said across every channel.
Crisis Detection & Response
Detect issues early, build context fast, and deliver the best response.
Ready to get started?
Get in touch or request a demo.