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June 25, 2019

Win A Little, Every Day

Success is not about how fast you go, or how fast you get there. It’s about consistency – finding new ways to improve your game and earn one win at a time. Communication & Marketing professionals need to play the long game.

After lasts night’s Fast4 Tennis match at Sydney Olympic Park, this sentiment rang true with a few words from coach, Thomas Johansson who spoke about the perception of tennis players at the top of their game. Johansson explained that it’s not necessarily that they’re “playing the best tennis of their lives”, it’s more that they face each match as a single battle and that contributes towards achieving greatness. Understanding that not every day is going to be your best day, but that you are striving to achieve something bigger picture, is somehow comforting. Particularly in the Communications & Marketing professions where 9-5pm no longer exists, and many days feel like a roller coaster.

In the spirit of performance, and to finding little ways to improve our game, we’ve compiled some simple hacks to making every day an incremental step towards your success.

“Eat that frog” 

No tech here, just a simple idea from author Brian Tracy. While there are lots of lessons within the book, a simple take-away is the concept of taking the biggest thing that you’re dreading (and putting off) from your ‘to do’ list, and doing it first. Start your day by tackling that difficult/frustrating/boring/complex task and once complete, the rest of your day will feel much easier. Having overcome the day’s biggest hurdle, other tasks will seem less of a challenge, and you’ll feel like you can achieve more.

Tackling lists

Speaking of lists, we love them. Depending on your need, Google Keep, Evernote, and Wunderlist  are a couple of our favourites – the simple click and go list function that gives you a lovely burst of dopamine every time something is ‘ticked’ off.

Phone a friend 

With everything moving so quickly, an overflowing inbox and a plethora of things to read or ‘get across’, sometimes we need a friend to pull us out of the depths and remind us when deadlines are creeping up. If you’re an Apple fan, Siri’s voice activated deadline reminders can be a life saver. Set them to alert you 2 hours before a deadline to give yourself time to re-focus, update anything needed, and mentally block out everything else.

Know before you go

If you’re just starting out in your career, one of the best habits to get into is informing yourself of who is in a meeting you’re about to go to. Understand who they are, why they are there and what they might want to get out of the meeting. By doing this, you can more easily navigate the conversation, weigh up points of view and better understand how you can contribute or drive to an outcome that you’re looking for. This isn’t just about external meetings – sure, lots of people will do a quick LinkedIn profile view – but you should remember that internal meetings can be made more efficient with this technique too. After all, everyone in that meeting is (usually) paid to be there – calculate how much time that equates to and understand the value of time in that room, and you’ll be less likely to take it for granted.

Teamwork makes the dream work 

There are so many solutions out there to help foster great teamwork. Slack, Salesforce Chatter and Resource Guru (just to name a few) can help with different needs. We recommend spending a bit of time understanding what will really help you or your team work together more effectively. If you’re a Mediaportal user, the Isentia App is really useful here too! You can comment on news to alert someone in your team directly from the App, or when you are logged in on your desktop. 

Clear your mind and your inbox

It may sound simple but sometimes all it takes is a simple re-organise to make you feel like you are ‘in control’ again. Your email is a great place to start! Unsubscribe from unnecessary mailing lists and utilise folders to stay on top of information, and to seperate tasks. Creating an automatic signature can also save a lot of time, as can saving contacts details of those you will email often so that you avoid having to hunt them down when you’re in a rush. 

‘Peaked your interest? Here’s one (of many) reputable articles that has more on productivity.’ Go on, win a little. 

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During a time of surging prices Buy Now, Pay Later (BNPL) has gradually transformed consumer patterns of behaviour in a largely heterogenous Southeast Asian region.

High mobile penetration has given social media access to a younger demographic that perceive BNPL as an enticing option with no accessibility issues.

To access these insights, simply fill in the form below:

A largely rural and underbanked population became very susceptible to predatory inclusion leading to increased calls for regulation. This helped in changing the consumer perception of BNPL from 'free money' to 'lent money'.

The geography and the type of manufacturers present in the region also play a huge role in the kind of commodities bought by audiences. BNPL providers work by assessing the standard of living of the population that's largely underserved, and provide offers accordingly.

Brands, interestingly grabbed the opportunity of providing these services to consumers involving less bureaucratic processes. Therefore, consumers are stuck in the dichotomy of maintaining restraint when it comes to spending, but also having the fear of missing out when brands make everything so much more appealing.

News outlets maintain conversation around regulation and that providers' lending processes need to be responsible and compliant, especially in an industry with an uncertain future.

Gain data-backed perspective on the top BNPL players influencing audience behaviour in the region and go beyond surface insights to understand their dominating narratives in governance, audiences and pop culture.

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Blog
Buy Now, Pay Later: mapping dominant narratives and spending habits in an underbanked Southeast Asia

Explore how BNPL is transforming consumer spending with dominating Southeast Asian regional narratives amidst growing regulation.

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During a time of high interest rates and restrained spending, Buy Now, Pay Later (BNPL) is offering another avenue for consumers to cope financially.

In this environment individual approaches to finances are shifting with a growing number utilising BNPL for essentials rather than luxuries. As a result, attitudes towards spending are also evolving.

There are increased calls for regulation and scrutiny of the sector, with proposals for oversight similar to that of traditional credit cards. For brands even tangentially involved in the sector, and the PR & Comms professionals in situ, understanding what messaging resonates, where risk lies and how trust might be earned is essential.

Gain data-backed perspective on the communities engaging with the BNPL sector - from Gen-Z to political followers and fintech enthusiasts - and go beyond surface insights to understand their evolving preferences, concerns, and the implications for future financial behaviours.

To access these insights, simply fill in the form

Download now

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Buy Now, Pay Later: mapping shifts in consumer spending & brand associations amidst difficult times

Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny.

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As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.

This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.

Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.

Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:

-Unraveling trends in the sustainability conversation

-Assessing brand & industry reputations

-Navigating greenwashing & misinformation

-Understanding the diverse audiences of sustainability

To access these insights, simply fill in the form

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Blog
Sustainability: Mapping the Media & Public Conversations

From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability.

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data-driven PR

Data-driven PR is a key driver of targeted communications strategies, but the strategy isn’t solely dependent on the large volumes of data being hosted online. The real challenge lies not in quantifying the abundance of information but in our ability to unearth actionable insights from this virtual goldmine. In this web of stakeholder engagement, the true art lies in analysing and applying the wealth of intelligence buried within.

Data lakes are essential for tech businesses but don't get bogged down by the amount of information. The goal is to sort through the maze of data, merging different sources and perspectives using media and stakeholder intelligence. These intelligence tools uses data mining and data science to analyse public, social, and editorial media content. It refers to marketing systems synthesising billions of online conversations into relevant information. When communicating with data, it’s beneficial to keep the following approaches in mind to effectively achieve your objectives.

Unlocking Data's Capabilities

Contrary to popular belief, the volume of data isn't the priority. It's the strategic application that truly matters. For organisations deeply entrenched in the tech sphere, data lakes have become foundational. Yet, let's not get caught in the vortex of sheer volume. Our purpose lies in deciphering the data labyrinth, piecing together the global and the hyperlocal, infusing social and political insights, and fusing disparate data sources. This means blending research surveys, online feedback, web searches, and in intriguing cases - insights from the elusive dark web.

Media and stakeholder intelligence allows clients to discern the intricate narratives woven by their audience.

Consider the following approaches:

  1. Segmentation Strategy: Divide data into stakeholder groups to tailor messaging and strategies effectively.
  1. Strategic Metrics: Define key metrics aligned with goals (e.g. sentiment and engagement) for actionable insights.
  1. Holistic Insights: Combine global media trends, local narratives, and social data using visualisation tools.

Deciphering Stakeholder Dynamics

To unlock the potential of stakeholder engagement in your PR and communications strategies, it’s essential to follow a multi-faceted approach. 

Start by categorising your stakeholders strategically, as this segmentation forms the foundation for creating tailored and impactful engagement strategies. Additionally, keep a close eye on social conversations and online communities, as these platforms provide valuable insights into emerging trends and sentiment. Adaptability is key when it comes to messaging; personalise your communication to address the specific needs and concerns of each stakeholder group. By aiming for authenticity, you can build stronger connections and foster trust.

To unlock stakeholder potential, apply the following:

  1. Stakeholder Map: Categorise stakeholders by power, influence, and relevance to create focused engagement strategies.
  1. Narrative Tracking: Monitor social conversations and online communities to uncover emerging trends and sentiment.
  1. Customised Engagement: Craft messages aligned with stakeholder concerns to enhance authenticity.

Embracing Stakeholder Advocacy

On the journey to authenticity, harnessing the potential of stakeholder advocacy emerges as a vital strategy. This is particularly potent in areas like environmental, social, and governance (ESG) and diversity and inclusion (DNI), where credibility isn't instantaneous but a journey. Collaborating with stakeholders who share similar objectives creates a powerful ripple effect. Their advocacy becomes a strong ally, propelling organisations toward credibility. It's a co-creation of value that resonates and reverberates. 

Harness the powers of stakeholder advocacy with the following:

  1. Advocate Identification: Find stakeholders who share values, especially in ESG or DNI areas.
  1. Partnerships: Collaborate with advocates on initiatives, content, or events for credibility.
  1. Co-Creation: Share narratives with advocates to build trust and resonate with stakeholders.

Turning Theory into Practice

Putting these principles into a tangible context, consider the hypothetical case of an Australian non-profit organisation during the pandemic. As traditional face-to-face engagement became impractical, the organisation could have identified an opportunity to leverage online platforms.

Recognising the increasing digital engagement among their target audience, the organisation explored social media groups dedicated to mental health support. These are opportunities to join conversations and foster authentic connections with individuals seeking guidance during isolation.

By embracing this new avenue, the organisation can not only maintain their engagement but also expand their reach through solutions like virtual support groups, the sharing of helpful resources, and even organised online events to address the community's pressing needs. This adaptability not only showcases their commitment but also demonstrates the power of stakeholder-centric content in an evolving landscape.

Sailing Toward Success

In PR and communications, data is crucial, and insight is valuable. Prioritise stakeholder needs with strategic data segmentation, aligned metrics, and a combination of global and local data. Understand stakeholder dynamics to engage with them effectively. Advocacy and collaboration can build credibility and trust. This discussion empowers PR professionals with tools to translate insights into action.

Ready to turn insights into impact? Enter Isentia's research solutions and media intelligence platform. Seamlessly tackle data segmentation, decode stakeholder dynamics, and embrace authenticity through advocacy. 

Unlock Your Communication Potential with Isentia Today.

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Blog
Navigating Data-Driven PR & Comms in a Stakeholder-Centric Landscape

Data-driven PR is a key driver of targeted communications strategies, but the strategy isn’t solely dependent on the large volumes of data being hosted online. The real challenge lies not in quantifying the abundance of information but in our ability to unearth actionable insights from this virtual goldmine. In this web of stakeholder engagement, the […]

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