June 20, 2019

Why is media monitoring so critical for government?

In today’s world where the mass media landscape is evolving, and everyone can be a publisher, media monitoring is becoming an increasingly important government service for any local, state or federal department.

Government not only has to provide people to answer the flow of questions and research and FOI requests from the now greatly under-resourced mass media, but they must also output often complex information to the media.

This whitepaper explores how and why media monitoring is essential for any government organisations or departments to help sift through the noise and deliver content that matters.

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