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March 24, 2025

Who Really Sets the Budget Agenda—Media or the Public?

Who’s shaping the conversation around the 2025 federal budget—traditional media or the public? News coverage has framed the budget through a global lens, linking economic policy to Donald Trump, NATO spending, and deregulation. But on social media, the focus is closer to home. Early discussions revolved around tax cuts and cost-of-living relief before shifting to Medicare funding, public service job cuts, and the real-world impact of budget decisions.

This divide reveals a growing disconnect between political narratives and public concerns. While news dissects party strategy and fiscal responsibility, online conversations highlight frustration over essential services and household finances. As the budget approaches, the real question is: Will media framing or public sentiment ultimately shape how Australians respond?

In January 2025, the Australian federal budget was shaped by how media coverage highlighted global influences, particularly Donald Trump’s calls for NATO defence spending increases, framing Australia’s defence and trade priorities. The Australian Strategic Policy Institute argues Australia must “do more, spend more, risk more” in response to global threats, shaping debates within the Coalition. However, social media discussions focus more on direct budget impacts, particularly tax cuts and cost-of-living concerns. News outlets like The Australian and Herald Sun cover the growing budget deficit and fiscal responsibility, but social media sees widespread criticism of tax cuts, seen as election tactics without addressing inflation and essential services.

Public discussion is more engaged in how the budget affects areas like cost of living pressures like healthcare and education, with Channel 7 Sunrise and Weekend Australian reporting on inflation and its link to energy security. Social media engagement on Trump’s influence is secondary to local concerns, such as “bracket creep” and rising bills, reflecting a shift away from global issues like NATO, which are less discussed compared to the deficit and inflation impacts. This shows how social media conversations are focused on tangible, personal consequences, contrasting with news coverage that intertwines global and domestic policy discussions.

In February 2025, federal budget coverage often referenced Donald Trump’s economic policies, with references to comparing the Business Council of Australia’s tax cut push to Trump’s pro-business, deregulation agenda. Commentary like Ross Gittins’ SMH piece, discusses reduced government spending and red tape to similar policies abroad. On social media, tax cuts dominated early discussions, with many arguing the opposition’s focus on cuts and deregulation echoed past policies that ignored inflation and wage stagnation. Labor’s staged approach—tackling inflation before tax relief and healthcare investment—was seen by some as pragmatic, while others dismissed it as political manoeuvring. Comparisons to Trump-era tax cuts emerged, with debate over whether similar policies would work in Australia.

As the conversation evolved, Medicare and healthcare funding took centre stage, drawing more attention than Trump or the budget deficit in news coverage. Viral posts criticised past Coalition cuts to Medicare, bulk billing, and aged care, warning of further reductions under Peter Dutton. Others pointed to his past role in Coalition health policies, questioning his commitment. Job cuts to public services were also a concern, with warnings of delayed Medicare processing and added pressure on frontline healthcare workers. While news coverage framed the budget around political strategy and fiscal policy, social media reflected shifting anxieties—first tax cuts, then healthcare access and economic fairness.

In March 2025, media coverage of the Australian federal budget has centred on the impact of Donald Trump’s tariffs, with news outlets highlighting concerns over trade tensions and their effect on Australia’s economy.

On social media, the focus has shifted to domestic issues like tax cuts, the budget deficit, and cost-of-living relief. Reports from Crikey and ABC News on the budget deficit have sparked social media debates about the sustainability of the government’s financial strategy. While some defend Labor’s post-COVID measures, including a $1.8 billion energy rebate, others criticise the government’s handling of inflation and the deficit. Social media reactions are more focused on domestic policy choices than global trade concerns, often reflecting more critical and emotionally charged reactions to leadership and policy, contrasting with the neutral, policy-focused tone of traditional news. The coverage also shows how economic issues are framed differently, with media offering analysis and social platforms fostering more polarised debates, suggesting the growing influence of grassroots concerns in shaping political discourse.

The Australian and ABC News set the agenda for this year’s federal budget coverage, shaping how key issues are framed for the public. Some leading stories published by The Australian centres on Coalition divisions, portraying the budget as a test of Peter Dutton’s leadership amid concerns over a weak economic agenda. MPs warn that an overemphasis on public service cuts and a lack of compelling policies—particularly on cost-of-living relief like energy rebates—could undermine voter confidence. The coverage highlights the Coalition’s struggle to present a credible alternative to Labor while managing internal pressure to adopt bolder economic policies.

ABC News, meanwhile, leads with the direct impact of the budget on households, reporting on electricity price hikes and their uneven regional effects. It also broadens the discussion by linking fiscal policy to social outcomes, with one popular story focusing on the Productivity Commission’s report on rising Indigenous incarceration rates reinforcing the stakes of government spending choices. This contrast in coverage underscores how print media frames the budget as a political contest, while broadcast news tends to focus on its real-world consequences.

The high engagement across news outlets such as ABC, Australian Financial Review, Crikey, The Saturday Paper, The Sydney Morning Herald, and 9News highlights a clear audience focus: A widely shared ABC article highlights how the Albanese government plans to address rising costs with energy bill relief, resonating with audiences concerned about personal finances. Crikey’s commentary on the political clash between Labor and the Coalition, particularly over spending commitments, engages audiences with broader political implications. Similarly, the Sydney Morning Herald focuses on surprise revenue gains and potential energy relief, speaking to voters affected by rising electricity costs.

Audiences appear particularly engaged by news that ties political decisions directly to their personal and family financial realities—whether through energy cost relief, healthcare funding, or discussions around budget deficits. The framing of economic policies as part of an election strategy intensifies political rivalry, especially with stories positioning the Coalition’s fiscal responsibility as a counter to Labor’s spending.

Social discussion reflects a positive outlook on the Labor budget, highlighting confidence in the government’s actions, particularly in disaster relief and economic recovery. Supporters see the budget as a chance to showcase progress, with a focus on strengthening the safety net and easing cost-of-living pressures. However, scepticism remains over wage growth, spending priorities, and whether rising defence costs align with immediate domestic needs. This tension underscores a broader divide in Australian perspectives—between those who view the budget as reinforcing long-term progress and those who question whether media narratives either overstate recovery or fail to scrutinise key trade-offs. The debate also signals a pushback against selective media framing, as Australians navigate between government messaging and critical scrutiny of economic challenges.

Engagement with budget discussions on social media shows how politicians, journalists, and the public interact. Labor politicians use social media to promote the budget and counter opposition views, while political enthusiasts offer independent analysis. Journalists from outlets like Crikey and News.com.au provide investigative insights. Political influencers, with strong ideological leanings, generate engagement through hyperbolic framing, reinforcing confirmation bias. While politicians shape how the budget is understood, media outlets, despite smaller engagement, still play a crucial role in framing key updates, highlighting the fragmented nature of audience reception and the influence of partisan messaging.

The 2025 federal budget debate highlights the growing divide between media narratives and public concerns. While traditional outlets focus on political strategy and fiscal policy, social media engagement reveals a stronger emphasis on tax cuts, Medicare, and cost-of-living relief. This shift underscores the need for messaging that resonates with lived experiences.

As election season approaches, the question remains: Will political leaders adjust their approach to reflect public sentiment, or will the disconnect between media coverage and voter priorities continue to shape the debate?

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Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors.

The 60-second summary

In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents.

In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration, a reduced toll cap, and frozen Opal fares. The budget also includes a record $10.3 billion commitment to health and a significant increase in funding for domestic violence services.

In reaction to the announcements, stakeholders responded with caution rather than celebration. Economic growth forecasts have been revised down to 1%. The budget has returned to deficit, and property tax revenue is declining. 

Industry groups broadly described the budget as careful and responsible, while advocates for renters, farmers, the homeless and people with disabilities criticised the limited support. Groups representing the almost 3 million people who live in regional New South Wales - almost one-third of the state’s population - felt the budget fell short for the regions.

And with a state election approaching in early 2027, many stakeholders indicated they will continue to advocate for additional measures from the Minns government.

The numbers at a glance

Key figures highlighted by stakeholders:

$10.3 billion Health funding increase (4 yrs)$561.4 million Transport Affordability Package
$100 Off private car registration$50 Weekly toll cap (down from $60)
$184.1 million Domestic & family violence boost$9.2 billion New & upgraded schools
$6.5 billion Electric buses (10 yrs)$116.7 billion Total infrastructure pipeline
$2.3 billion 2026-27 deficit1.0% Growth forecast (down from 2.5%)

Sector scorecards

Cost of living relief [Mixed]

The budget’s headline announcement is a 12-month, $561.4 million Transport Affordability Package, offering $100 off private car registration, a reduced weekly toll cap from $60 to $50, Opal fares frozen at 2025 prices, and the removal of toll administration fees. 

Additionally, $557.1 million was committed to the Home Energy Saver scheme, continuing the interest-free loans for households to install energy-saving upgrades. 

The New South Wales public sector is the largest employer in Australia, so a $1,000 bonus for 120,000 government workers was well received by the Public Service Association and for  public servants living in Sydney. The bonus comes off the back of the announcement that Sydney’s CPI had exceeded 4 per cent since this time last year. 

Australia’s peak industry association, the Australian Industry Group, described the cost-of-living measures as a sensible response, acknowledging current economic challenges, noting that the relief is intended to be temporary.

"Today's NSW Budget treads carefully, given the challenging economic times ahead for the State's economy."

— Helen Waldron, NSW State Head, Australian Industry Group

Leading community services organisation Social Futures welcomed the support but cautioned that it is limited, noting that lower public transport fares and tolls primarily benefit urban areas, and that low-income households remain at risk. 

And the Insurance Council of Australia expressed concern that the Emergency Services Levy continues to rise, with NSW households and businesses carrying the load, set to pay $1.5 billion this year. 

Health and mental health [Mixed]

The NSW health sector received the largest commitments in this year’s budget, with a $10.3 billion increase over four years. This increase includes 9,000 additional health workers, and an $11.9 billion building program for 32 hospitals and 2,500 extra beds. 

The industry group representing NSW general practitioners welcomed support for patient transitions out of hospital, funding for rural travel, and the Thriving Kids and ADHD initiatives.

"GPs can help to cure a healthcare system struggling under the burdens of an ageing population, an epidemic of chronic disease, and a growing need for mental health care."

— Dr Rebekah Hoffman, RACGP NSW & ACT Chair

The doctors’ union was more guarded in its response, with the Australian Salaried Medical Officers Federation (ASMOF) welcoming the funding but stating it does not address the core issue of recruiting and retaining staff, as NSW continues to offer the lowest doctor salaries in Australia.

"Doctors, nurses and other health professionals have kept the public health system functioning under enormous pressure, but dedication is not a workforce plan."

— Dr Nicholas Spooner, President, ASMOF NSW

The NSW branch of the Australian Medical Association took the criticism further, with NSW AMA claiming the government’s health funding has gone backwards in real terms, due to health inflation rising at 4.9 per cent. 

"The NSW Government has promised 9,000 additional health workers, including paramedics, nurses and allied health staff, but there is no mention of doctors. That is a serious gap in today’s Budget."

Dr Fred Betros. President, AMA NSW 

Mental health groups expressed concerns about their stakeholders being overlooked in this year’s budget. The Mental Health Coordinating Council welcomed crisis funding, but stated the budget relies too heavily on hospitals to deliver services. 

"Mental health reform cannot rely primarily on hospitals and crisis responses."

— Dr Evelyne Tadros, CEO, Mental Health Coordinating Council

NSW’s Network of Alcohol and Other Drugs Agencies (NADA) also criticised the government for not addressing priorities from the 2024 Drug Summit, leaving over 100,000 people waiting for treatment.

Housing, property and homelessness [Negative]

Housing was the most challenged area in the budget announcement. The government highlighted planning reforms, an expanded Pre-Sale Finance Guarantee, and funding for Modern Methods of Construction. 

Community housing group, Faith Housing and the Planning Institute of Australia viewed these as positive steps. However, the Urban Development Institute raised concern over an $8 billion reduction in property tax revenue.

"The lack of direct investments in supply-side initiatives in this Budget will make it harder for us to turn around the housing crisis."

— Stuart Ayres, CEO, UDIA NSW

The peak body for property developers in Australia, Urban Taskforce described the budget as a missed opportunity to increase housing supply, and the Property Council warned that additional federal tax changes could further reduce the number of new homes. 

Homelessness and tenant advocates were more critical. Homelessness NSW described the housing package as insufficient, and the Tenants' Union noted that the government holds $2.5 billion in renters' bonds, forgoing up to $200 million annually in interest.

"We should not let the pursuit of budget savings punish the state's most vulnerable people by putting off meaningful investment in housing and homelessness."

— Amy Hains, A/CEO, Homelessness NSW

The Retirement Living Council welcomed the removal of foreign surcharge duty on large retirement village projects, describing retirement living as essential infrastructure.

Domestic violence and social services [Positive]

A $184.1 million increase put forward by the government would raise funding by 50% across six frontline domestic and family violence programs, marking the largest core funding boost for the sector in over a decade. 

The Male Family Violence Prevention Association, or “No to Violence”, had advocated for this change, and welcomed the recognition of programs directly addressing men who use violence.

"Men's Behaviour Change Programs play a vital role in stopping violence at the source."

— Phillip Ripper, CEO, No to Violence

The NSW Council of Social Service (NCOSS), NSW’s peak social services body, responded to the announcements positively. They welcomed funding for award wage increases for community workers and enhanced patient travel support, while advocating for increased investment in preventative measures.

"This Budget lays the groundwork for deeper investment in people and communities."

— Cara Varian, CEO, NCOSS

Community groups like Uniting NSW.ACT and Social Futures agreed, stating the budget missed an opportunity to invest in early support to prevent families from reaching crisis.

Infrastructure and construction [Mixed]

While the government highlighted a $116.7 billion infrastructure pipeline, industry stakeholders pointed to a downward trend. Infrastructure Partnerships Australia reported a $1.1 billion reduction in infrastructure funding, but characterised this as a deliberate measure, rather than neglect.

"The Budget isn't flash, it doesn't hand out treats like confetti, but it does deliver a sizeable serving of sensible government."

— Adrian Dwyer, CEO, Infrastructure Partnerships Australia

Construction industry groups expressed concern, with the NSW Civil Contractors Federation (CCF NSW) warning that without a consistent pipeline, skilled workers may relocate interstate and become costly to attract back.

"This State Budget reflects an underwhelming level of infrastructure investment relative to the scale of NSW's growth needs."

— Kylie Yates, CEO, CCF NSW

The NSW Master Builders Association and the Housing Industry Association were more optimistic, noting increased housing approvals and welcoming the emphasis on prefabrication and materials supply.

Business and industry [Mixed]

Business groups acknowledged the Treasurer’s fiscal discipline but noted a lack of direct support. 

Business NSW welcomed the $4.1 billion workers’ compensation premium freeze for employers but highlighted the absence of a payroll tax cut and no changes to the Emergency Services Levy.

"The Government is expecting to collect an additional $1 billion in payroll tax – or about $25,000 per eligible business – pushing more of the tax burden onto employers at a time they can least afford it."

— Daniel Hunter, CEO, Business NSW

Unions NSW viewed the budget differently, describing the end of the wage cap and the return of hospitals and prisons to public management as positive outcomes for workers.

"We are seeing the dividend of a government that understands the value of essential workers."

— Mark Morey, Secretary, Unions NSW

Regional NSW and agriculture [Negative]

Perhaps the strongest criticism on budget night came from regional stakeholders across the state. The Country Women’s Association of NSW stated the budget prioritised those living in Sydney, with significant funding for Western Sydney hospitals, schools, and transport, while regional roads, maternity services, and mobile coverage were not addressed.

"Billions for Western Sydney. Crumbs for the bush. The Budget does not lie."

— Tanya Jolly, State President, CWA of NSW

NSW Farmers also criticised the budget, stating it was repeating previous announcements and not in support of the sector’s goal of reaching a $30 billion industry by 2030. Both groups indicated they will make regional NSW a key campaign platform ahead of the 2027election.

"Producers are facing generational challenges and what we've seen today is a recycled response that does nothing to address the issues that matter most."

— Xavier Martin, President, NSW Farmers

Education and early learning [Mixed]

The budget included education commitments of $9.2 billion, including over 260 new and upgraded schools, with a quarter of the funding to be directed to regional areas. 

Education workers unions welcomed the move to make tens of thousands of teaching positions permanent. However, the early learning sector received no immediate funding boost, noted by the Independent Education Union. They cited the absence of promised support for community preschools, although an announcement is expected soon.

"It's time for wages that properly value the work of community preschool staff."

— Carol Matthews, Branch Secretary, IEUA NSW/ACT

Energy, environment and transport [Positive]

The budget outlined $6.5 billion over ten years to build electric buses and depots in NSW, a measure supported by unions for supporting local manufacturing. 

The continuation of funding to households looking to make energy savings was mostly well received, with $557.1 million promised for the Home Energy Saver program.

Further to this, the budget looks to unlock up to $77 billion in private investment through the Electricity Infrastructure Roadmap. Master Builders of NSW emphasised the benefits of the funding, creating regional construction jobs with the rollout of renewable energy projects.

Legal and justice [Negative]

The NSW Police were promised funding across a range of initiatives in a challenging period for law and order in the state. In reaction to the funding announcements, the Police Association of NSW (PANSW) welcomed the $108.8 million investment targeting digital infrastructure and crime-fighting technology. However, the union pushed for more workplace reform and funding for front-line resources. 

To the contrary, the legal sector expressed dismay about being excluded from infrastructure spending. The Law Society of NSW stated the legal profession was overlooked in the budget’s building program, with no funding for key asks such as safe rooms for victims or digital court upgrades. 

"Our members will be disappointed that the court system was allocated a meagre share of the $116.7 billion in state infrastructure investments through to 2030."

— Ronan MacSweeney, President, Law Society of NSW

Community Legal Centres NSW further noted that $3.5 million promised under a national agreement for community legal practice a year ago remains unfunded.

"People cannot pay their rent with promises, and community legal centres cannot deliver services with funding that has never arrived."

— Sarah Marland, Executive Director, Community Legal Centres NSW

Mining and resources [Positive]

The resources sector responded positively, highlighting in statements that mining royalties are projected to reach $3.4 billion next year. The Association of Mining and Exploration Companies (AMEC) welcomed the continuation of the Critical Minerals Royalty Deferral Scheme and progress on land access reform, while emphasising the need for faster project approvals.

"There's no better way to improve productivity than approving projects quicker."

— Warren Pearce, CEO, AMEC

The NSW Minerals Council had a similar sentiment but took the opportunity to criticise the federal government for recent inflation and interest rate hikes and proposed changes to capital gains tax and negative gearing. They pointed to the claim that the NSW budget will now lose at least $8.4 billion in foregone property-related taxation revenues, and that mining royalties will need to help cover that gap. 

The winners and losers

Stakeholders point to the positives and negatives out of this year’s Budget. 

What this means for communicators

This budget is defensive in nature, presented as a relief budget to the people of New South Wales. With growth slowing, inflation continuing to rise, and an election approaching in March 2027, the government is prioritising measures that directly impact voters, such as everyday costs for fuel, tolls, fares, and power bills, over large new projects.

 Cost-of-living measures, health funding, and domestic violence spending are expected to be central to the government’s messaging in the coming days and weeks. 

A clear pattern in stakeholder reactions is the divide between metropolitan and regional interests. Regional groups, including the CWA, NSW Farmers, and rural health and legal groups have consistently expressed concerns about being overlooked, and have noted Sydney projects receiving significant funding. This regional grievance is likely to become a prominent narrative in the lead-up to the election.

Housing remains another hot issue for the government. Industry representatives warn that housing supply is stagnating and the tax base is shrinking, while homelessness and tenant advocates argue that vulnerable groups are being overlooked. 

With both ends of the spectrum - from developers to welfare organisations - claiming ongoing dissatisfaction, housing will be a persistent challenge for the Minns government. 

The opposition has characterised the budget as evidence that NSW is regressing, suggesting that housing, regional services, and business costs will shape the election debate as we head into 2027. A clear understanding of audience groups and what drives them will be key to success for any government in such uncertain times. 


For real-time monitoring of the budget reactions and the journey to the 2027 state election, register here and we'll reach out to you.

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NSW Budget 2026: Cost of living relief ahead, but regions, renters, and businesses remain unconvinced

NSW Budget 2026: a sector breakdown of who gained and who didn’t, with stakeholder reactions across housing, health, business and more.

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Introducing Lumina AI View: AI Visibility Built for PR & Comms

Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.

Ready to get started?

Get in touch or request a demo.