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Blog post
January 15, 2020

The top 7 events for media professionals in ANZ in 2020

With a new year brings new organisational goals and strategies. To help you achieve success in 2020, we have chosen the top 7 events for PR and Communications professionals to attend across Australia and New Zealand.

1. Mumbrella CommsCon

Event details: 2 April 2020. Sydney, Australia

Learn about: Brand building, behavioural science, cultural trends.

For: 

  • Specialists
  • Advisors
  • Managers
  • Directors
  • Heads of Communications or PR
  • Brand Communications
  • Social Media
  • Owners and Directors

  • Media or Community Relations
  • Corporate or Public Affairs
  • Employee Communications
    Publicists
  • Accounts and Business Development
  • Managing Director
  • CEO

A must attend event for public relations, social media and communications professionals. Mumbrella’s CommsCon explores the major issues affecting the PR and communications business and helps industry professionals navigate the ever-changing landscape. The event features the industry’s most senior leaders discussing the biggest topics in PR and communications to better understand meaningful brand building, behavioural science, cultural trends, pitching and more.

Attending the Mumbrella CommsCon event will enable you to distinguish a clear plan for how you’re going to drive business value and gain trust and confidence with your audience.

Emergency Media & Public Affairs (EMPA) Conferences

2. Australia: Communicating and Engaging Communities in Emergencies

Event details: 3 – 5 June 2020. Sydney, Australia

3. New Zealand: Emergency Communications Conference

Event details: 12 – 14 August 2020. Wellington, New Zealand

Learn about: Disaster communications, public affairs responses, crisis communication best practice.

For:

  • Communications professionals
  • Emergency services professionals
  • Response and recovery agencies
  • Public information managers
  • Public relations practitioners
  • Researchers
  • Social media specialists
  • Community engagement

With recent catastrophic events occurring across Australia and New Zealand, the importance of strong crisis communications is more prevalent than ever. The Emergency Media & Public Affairs (EMPA) is the only representative organisation of emergency service and disaster communications practitioners in the world. Their conferences held in Australia and New Zealand assist with empowering communications professionals to deliver the right message to their audience during and after an emergency or crisis.

As a comms professional, communicating with employees, stakeholders, and lifeline organisations is critical to the resilience and safety of communities. During times of crisis, there is a highlighted need for communications that can influence individuals and organisations to make necessary decisions, quickly and comprehensively.

The rationale behind this event is to benchmark the best media liaison and public affairs responses to disaster across Australasia for comms professionals in emergency services, response and recovery agencies, public relations and similar.

4. 5th Corporate Comms for Leaders

Event details: 31 March – 2 April 2020. Melbourne Australia

Learn about: Stakeholder management, strengthening leadership skills, measuring value of external communications.

For:

Corporate Communications

Internal Communications

External Communications

Corporate Affairs

Media

Employee Communications

Public Relations

Marketing

Human resources

Investor relations

From Industries:

Manufacturing

Retail

Banking and Insurance

Healthcare and Pharmaceuticals

Telecommunications

Aviation

Engineering and Construction

Government

Leisure and hospitality

Law enforcement

As a comms professional, it’s important to understand how to effectively build and execute corporate communications and social media strategies. It’s also essential to keep brand loyalty during disruptions in the market and throughout organisational change.

Establishing trust and transparency in brands through social media and corporate communications is equally important and this event will ensure you are equipped with all the tools required to execute effectively.

The most innovative strategies are explored to strengthen leadership skills in communication and address real-world challenges and opportunities.

Targeted to corporate leaders in today’s digitally connected world, the key drivers of this forum are:

  • Maximising stakeholder engagement through storytelling and humanising the narrative being told
  • Building agile communications teams
  • Measuring value and effectiveness of external communications.

5. Corporate Affairs summit

Event details: 20 – 21 May 2020. Sydney, Australia

Learn about: Storytelling the in Corporate communication, crisis communication, reputation and social media

For: 

  • Corporate Communications
  • Internal Communications
  • External Communications
  • Corporate affairs
  • Investor relations
  • Government relations
  • PR and public policy

This event focuses on insights to influence, and discusses the forces affecting the corporate affairs and communication landscape. From discussing ideologies and the divergence of civil discourse, to artificial intelligence solutions and the frameworks of communication.

The practice of corporate affairs holds the main responsibility for everything related to internal and external communications, government relations, PR and public policy. Corporate affairs now includes an added challenge of relaying those messages in various channels to accommodate business’ inevitable leap into digital.

Although corporate affairs continues to evolve and differs across various sectors, the goal is the same: to effectively communicate a message to the right audience.

Attendees are screened for seniority, so you can be assured you’re networking with similar minds shaping business today. Whether they’re users, consultants, channel partners or dealers, the Corporate Affairs Summit generates countless opportunities to learn, network, explore and to keep up to date with all that is taking place in the field.

6. Social media for Government NZ

Event details: 24-26 March 2020. Wellington, New Zealand

Learn about: Social media content, social storytelling, social media strategy

For: 

  • Social Media Manager
  • Social Media Specialist
  • Communications Advisor
  • Digital Communications Manager

Optimising social media is a critical tool for the New Zealand government sector. 

By attending this event, you will gain an understanding on how to find your target audience and learn what resonates with them using social media analytics – (to ensure your messaging cuts through the noise.)

Discussions will include the significant challenges being faced today across social media and how they’re being addressed. Appropriate strategies and technology options are uncovered to demonstrate where the impact and value of social media efforts can be improved. 

As building and maintaining a two-way dialogue on social media is imperative to improving service delivery and citizen satisfaction. This event will provide insight into the most innovative strategies to maximise social media success, how to create a personalised approach and connect experience whilst driving trust and confidence in government.

7. World Public Relations Forum

Event details: 12-15 October 2020. Auckland, New Zealand

Learn about: Building authentic relationships, communicating across cultures, Public Relations strategy.

For: 

  • Public Relations
  • Communications Manager
  • Internal Communications
  • External Communications
  • PR and public policy

The World Public Relations Forum will explore the theme ‘connecting with courage’ through the four lenses of conscience, culture, capability and courage. It will reflect on key topics and trends that matter to the global communications community while also drawing on New Zealand’s ingenuity, creativity, and diversity to generate inspiring conversations.

Media today

As a PR or media communications professional, you’re the first to know when something important happens. You get the critical head start needed to course correct, alert the right people to target their efforts more effectively.

With the transition to a digital news environment, challenges to contemporary journalism have emerged due to a 24/7 news cycle. The new model of assertion means news is disseminated as fast as possible instead of an overarching concern surrounding the value of accuracy.

Attending any of the above events would be beneficial for a PR or communications professional as various strategies and operational phenomena are uncovered. These strategies will assist with effective communication and help with the leadership of media enterprises.

If you would like to understand more about real time analytics and what it can do for your organisation, get in touch with us today.

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Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. As time passes by, we can see a definitive shift taking place, with each of these brands increasingly becoming part of conversations taking place around the world.

This Global Report, powered by Isentia and Pulsar's data, analyses international trends and zeroes in how credit card incentives are discussed in Singapore.

Fill up the form below to download the whitepaper and read more.

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Whitepaper
[Pulsar Report] Transactions & Reactions: The Online Credit Card Conversation

Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. This Global report sheds light on international trends and zeroing in on how credit card incentives are discussed in Singapore.

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This week, we talk to Stella Muller, the Chief of Enlightenment and Creative Director of Bright Sunday about communicating with diverse audiences. Stella shares a case study on how pacific media agencies in New Zealand worked together to get COVID-19 messaging out in nine different languages to reach New Zealand Pacific audiences.

Isentia’s Insights Director, Ngaire Crawford also shares some of the trends and conversations we’re seeing across social and traditional media, and the role of simple, clear messaging in crisis response.

https://youtu.be/Wt44l37XuRQ

Ngaire Crawford talks about the change in media conversations

4:22 - Media narratives have shifted to a global social change movement. The mainstream media is talking about:

  1. The political relationship between Australia and China
  2. Police behaviour and racism across the world
  3. Concern for global economic recovery
  4. Life after restrictions (more prominent in New Zealand)

5:12 - The social media narrative is more focused around the Black Lives Matter movement and has opened a dialogue about white privilege and police targeting across the world. In the US especially, brands are very clearly being called on to have a view and make that known. Silence is viewed as complicity.

6:11 - On Google Trends, people are searching for:

  • Responses to Black Lives Matter (Chris Lilley, Adam Goodes)
  • Pete Evans (due to a recent 60minutes Coronavirus conspiracy interview)
  • AFL competition starting again
  • Launch of the new Playstation 5
  • Wage subsidies and economic recovery

6:55 -  For communicators, be clear in what you say and what you stand for.

  • Consider expanding your view of crisis communication to include response to social issues/ social change. Do you know what your organisational response would be if you were asked?
  • Constantly evaluate how inclusive your communications are. Audiences are constantly shifting and moving - you have to regularly evaluate and challenge what you think you know.
  • Know your organisational history, is there a risk that you should consider and plan for? 

8:40 - Some things to look out for in the media:

Nationalist tension vs social change.

  • There's a broad media narrative brewing - watch for nationalist responses to restricted borders, juxtaposed with broad social discussions of racial inequality.

Stella Muller talks communicating with diverse audiences

10:26 - In March when New Zealand was about to go into lock down, communications were being prepared for the Prime Minister, Jacinda Ardern to communicate to english speaking audiences across mainstream channels. There was a gap as some New Zealand Pacific audiences do not speak english. We needed a solution. 

My team spent days translating level 3 and level 4 messages into nine different pacific languages to ensure the pacific community received the correct messaging about COVID-19 and the government’s response. 

12:37 - Before communicating the various levels of messaging, there were many clinical messages about washing hands and social distancing, and although these were being translated to our pacific audiences, there was no context around the message. The pacific community was confused for the sudden need to buy toilet paper and the increased need to wash or sanitise their hands. 

13:30 - Our elderly, Pacific and Maori communities were most at risk to contract COVID-19 so we needed to ensure they understood the situation. After pitching our idea to the Ministry of Health and Ministry for Pacific Peoples, we had 24 hours to create and record our messaging in the studio, ready to be released after the Prime Minister made the Level 4 alert announcements.

Level 4 alert messages in New Zealand
Communications message shared on TVNZ

14:50 - For 6 weeks, we broadcast weekly 15 minute bulletins in each of the nine pacific languages. They were distributed across social media, New Zealand radio and mainstream television network TVNZ. Historically, Pacific languages are not televised on mainstream television, so it was quite amazing to see. 

Updates in nine pacific languages
Weekly episodes of the latest updates in nine pacific languages

15:40 - We were able to deliver the essential information to our leaders and elders in a timely manner so they could then inform their communities. It’s impact also meant we could debunk myths that were circulating around the Pacific community and be the source of truth. 

Compliance was a big part of COVID-19 and for our leaders and elders to communicate with confidence, they needed to have access to have the facts direct from the Government.

17:46 - At a time when everything was being categorised as essential or non-essential, it proved why communications are an essential service. Any content that is created or translated during a time like COVID-19, is premium content. To have the ability to cut through to audiences is really impactful. 

18:35 - Of the 1,154 cases of COVID-19 in New Zealand, Pacific people made up 5% of those cases and with zero deaths, we feel honoured to have been involved in the communications process for Pacific community.

If you would like to view other Webinar Isentia Conversations: Communicating through Change:

Isentia Conversations: with Katherine Newton at RU OK?

Isentia Conversations: with Bec Brown at The Comms Department

Isentia Conversations: with Rochelle Courtenay at Share the Dignity

Isentia Conversations: with Rachel Clements at Centre for Corporate Health

Isentia Conversations: with Helen McMurdo at MTV

Isentia Conversations: with Daniel Flynn at Thank You

Isentia Conversations: with Campbell Fuller at Insurance Council of Australia

Isentia Conversations: with Craig Dowling at Mercury

" ["post_title"]=> string(59) "Isentia Conversations with Stella Muller from Bright Sunday" ["post_excerpt"]=> string(512) "We talk to Stella Muller, the Chief of Enlightenment and Creative Director of Bright Sunday about communicating with diverse audiences. Stella shares a case study on how pacific media agencies in New Zealand worked together to get COVID-19 messaging out in nine different languages to reach New Zealand Pacific audiences. Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and the role of simple, clear messaging in crisis response." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(59) "isentia-conversations-with-stella-muller-from-bright-sunday" ["to_ping"]=> string(0) "" ["pinged"]=> string(804) "https://www.isentia.com/latest-reads/isentia-conversations-with-katherine-newton-at-ruok/ https://www.isentia.com/latest-reads/isentia-conversations-with-bec-brown-from-the-comms-department/ https://www.isentia.com/latest-reads/isentia-conversations-with-rochelle-courtenay-from-share-the-dignity/ https://www.isentia.com/latest-reads/isentia-conversations-with-rachel-clements-from-the-centre-for-corporate-health/ https://www.isentia.com/latest-reads/isentia-conversations-with-helen-mcmurdo-from-mtv/ https://www.isentia.com/latest-reads/isentia-conversations-with-daniel-flynn-from-thankyou/ https://www.isentia.com/latest-reads/isentia-conversations-with-campbell-fuller-from-insurance-council-of-australia/ https://www.isentia.com/latest-reads/isentia-conversations-with-craig-dowling-from-mercury/" ["post_modified"]=> string(19) "2020-10-12 02:38:32" ["post_modified_gmt"]=> string(19) "2020-10-12 02:38:32" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(31) "https://www.isentia.com/?p=7712" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Thought Leadership
Isentia Conversations with Stella Muller from Bright Sunday

We talk to Stella Muller, the Chief of Enlightenment and Creative Director of Bright Sunday about communicating with diverse audiences. Stella shares a case study on how pacific media agencies in New Zealand worked together to get COVID-19 messaging out in nine different languages to reach New Zealand Pacific audiences.

Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and the role of simple, clear messaging in crisis response.

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We talk to Craig Dowling, the Head of Communications at Mercury. Mercury was underway with some major construction and refurbishment projects; it had launched a new brand campaign; it was preparing to welcome a new Chief Executive - and then came the unforeseen. Craig reflects on how COVID-19 flipped the focus of communications almost overnight. He’ll share what went well and what the challenges were in such a dynamic environment. Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and a quick look at what communication is working well right now.

https://www.youtube.com/watch?v=HhAh4gkEP7s&feature=youtu.be

 

Ngaire Crawford talks about predicting the future

4:06 - The current overarching media narrative is about predicting what the future will look like and the long term personal impact COVID-19 will have on us.

The mainstream media is talking about:

  1. Economic impact and how long the recovery will be (property, wealth and government response)
  2. Restrictions easing and cases of the virus in specific regions or specific person
  3. News is starting to resemble normal again.

5:43 - As anxiety about physical distancing eases, discussions on social media are turning towards the government response to the economic downturn and how businesses will course correct the job losses that have taken place.

6:23 -  What people are looking for on Google across Australia and New Zealand:

  • Individual COVID-19 cases based on a particular region, age etc.
  • Coronavirus App across both regions
  • Broader global and entertainment stories (Lady Gaga, Josh Reynolds etc.) This is reflective of the world slowly returning to normal.

7:00 - Now is the time to start thinking about the future and how to apply the learnings seen through COVID-19 in your future communications.

It’s important to understand how to communicate during an economic downturn; know your audience, be creative and innovative with how you demonstrate your message to your audience.

8:00 - There are interesting conversations around PR ethics and misinformation and the role they play. In particular, the Whitehouse challenged social media companies and their legal responsibility for content posted on their platforms. It also reignites the conversation/debate around the role of tech and their ethical responsibility. Anything to do with ethics and misinformation is important for communications professionals to know and understand during this time.

Craig Dowling from Mercury talks disrupted and disrupting conversations

9:49 - There’s a lot of value revisiting some of the lessons we’ve learned during COVID-19 to help us build new habits and progress forward.

9:55 - Sticking to the communication messages; clarity, compassion and creativity will hold us true to the course of recovery. This includes the ups and downs still to come throughout COVID-19.

10:10 - The 2010 New Zealand Canterbury earthquake is the biggest parallel to COVID-19. This earthquake was a long running issue for those directly impacted and the grief cycle involved a cycle of responses to our customers, partners and internal staff that lasted years. This could be similar with COVID-19.

11:05 - We had a range of things planned for the first half of 2020. We had our strategies, tactics and specific activities the business had decided to do. We were working on a brand campaign, planning price changes, and a major infrastructure investment of building New Zealand's largest wind farm.

11:53 - We strategically launched our brand campaign on Valentines Day. As a renewable energy company, our pointy messaging was telling people to break up with oil and kiss it goodbye. We had a lot of supporting work scheduled for release but it was apparent 2 weeks after launch, people weren’t listening to the renewable energy message (which usually has a fertile audience) so we decided to pull the campaign.

12:56 - The timing of our brand campaign coinciding with COVID-19 meant we had to segway to old neutral advertising to keep our brand presence and most importantly, not offend anyone. Neutral advertising also bought us time to determine what our longer term response would be.

13:25 -  We had announced a price increase to our customers in early February giving them one months notice before it was implemented. A number of those customers did not face their price increase until New Zealand were a week into lockdown. This presented us with reactive messaging - we had to let our customers know the background of the price increase and validate its existence. This was tricky to navigate but we needed to think like a customer in this scenario and understand their pain points.

14:30 -  The lockdown meant we had issues getting workers to our wind farm that was under construction. We had locked in community engagements; we spoke to our community once a month with face to face meetings and we had to think of new ways to best manage those tactics and situations.

14:54 - It’s fundamentally important to build relationships and trust for messaging to be well received.

16:20 - In terms of our own communications plans, in a neutral environment away from issues such as COVID-19 and other crises, you have the luxury of thinking and speaking in areas you may not otherwise.

Test the waters of communicating and take it back to the core elements of your business. Say less and find out what is important to say, and then test it. 

17:40 - It’s important to understand the tone of your message and how it is going to be received without making any assumptions.

19:42 - There’s been a lot of talk about businesses pivoting and whole business models being threatened. From a comms perspective, caution should be taken with a pause implemented between pivots. Test the business is pivoting for the right reasons, and understand what the underlying values are supposed to be. The change pivoting brings won't be sustainable unless it’s true to your business’ core values.

If you would like to view other Webinar Isentia Conversations: Communicating through Change:

Isentia Conversations: with Katherine Newton at RU OK?

Isentia Conversations: with Bec Brown at The Comms Department

Isentia Conversations: with Rochelle Courtenay at Share the Dignity

Isentia Conversations: with Rachel Clements at Centre for Corporate Health

Isentia Conversations: with Helen McMurdo at MTV

Isentia Conversations: with Daniel Flynn at Thank You

Isentia Conversations: with Campbell Fuller at Insurance Council of Australia

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Blog
Isentia conversations with Craig Dowling from Mercury

We talk to Craig Dowling, the Head of Communications at Mercury. Mercury was underway with some major construction and refurbishment projects; it had launched a new brand campaign; it was preparing to welcome a new Chief Executive – and then came the unforeseen. Craig reflects on how COVID-19 flipped the focus of communications almost overnight. He’ll share what went well and what the challenges were in such a dynamic environment. Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and a quick look at what communication is working well right now.

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In a time where there is an enormous amount of information, we focus on the role traditional and social media have on public opinion through media and reputation analysis across all forms of media. And how it looks through a media lens.  

In this blog, we discuss COVID-19 communication across various case studies and talk in depth about the 3 pillars of good communication during COVID-19.

  1. Clarity
  2. Compassion
  3. Creativity

 

You can also watch Isentia'a Ngaire Crawford discuss communicating through COVID-19 here

Clarity:

The clarity of information is incredibly important from the outset.

  • Be clear about what you know, what you’re doing and what you expect. 
  • Be clear about what you don’t know, and when you’ll have those answers.

For example, the New Zealand government and its COVID-19 response team have provided clear and consistent communication.

It’s easy to focus on the New Zealand Prime Minister and the effectiveness of her communication style. There are many things that get attributed to the Prime Minister because she is a woman: her empathy; how she manages conflict; how she defends her position, and; how she answers questions.

Beyond personal style, there was consistency to the NZ government’s communication that became part of everyday routines during level 4 lock down. The branding of communications was quick, and stayed consistent across all platforms for government information.The yellow striped logo and clear message to stay home, save lives, and the use of an alert level structure helped create a simple and effective message.

NZ Government communications messaging
The NZ government Covid-19 communications messaging

No communications response is perfect, and many elements of the NZ response haven’t kept up with the consistency in the detail, but the foundational message structure, visual brand and consistent delivery made it a framework that could withstand some of those inconsistencies. 

In Australia, there was a slower start to a consistent communications approach. Although an initial concern, the Australian government stepped up and are now delivering clear messages needed to cut through in a crisis. The Prime Minister has provided an important sense of consistency by holding regular press conferences to update the nation directly. Not only have announcements for economic stimulus packages and public health precautions been clear, detailed and decisive, they’ve been broadly welcomed.

Compassion:

Effective communication during COVID-19 requires compassion and it comes from understanding your audience. Empathy and compassion are central to effective communication through COVID-19 across all sectors. 

For a leader during a crisis, it's crucial to be authentic, decisive and present. It’s important  to develop trust long before a crisis hits, so audiences will accept you as an authoritative source. 

COVID-19 has seen a shift to more empathetic leadership. Scott Morrison’s response has positioned him as more empathetic.He has shown the willingness to put his own customary views on hold including pledging to return the government’s budget to surplus. 

The government has placed medical experts at the centre of the response. A national cabinet has been formed - chaired by Morrison but including state premiers from both sides of politics. There’s no red or blue teams, it’s team Australia. Listening to experts is working. And working together, across political parties, is working.

How do people feel throughout COVID-19?

Across social media, discussions of mental health have increased more than 400% and references to anxiety have more than doubled. COVID-19 is also driving references to being unsafe, scared and isolated. 

Throughout the crisis, we’ve seen strong reactions to organisations trying to take advantage of the situation, and to point out organisations or people that weren’t playing by the rules. Level 4 lock downs in New Zealand were incredibly strict on retail. 

Compassion and social media do not always go hand in hand. Traditional media coverage often chastises social media for botting, conspiracy theories and misinformation, but social users have shown a hyper-awareness of mental health and safety.

The below images show social media users using a code to signal if someone needs help during lock down. While this might also be a performative gesture, it does set an expectation that abuse and toxic behaviours won’t be accepted.

Communications on social media

An example indicative of different political and media environments, the Malaysian government, in particular, the Ministry for women, asks women not to nag their husband, and to consider using the tone of Doraemon, a cartoon cat from Japan (see image above).

There was also some communication suggesting that women are to dress nicely and wear makeup while isolated at home. Social media went crazy over this communication. It was quickly turned into a meme, caused a lot of backlash and created international attention that probably wasn’t intended.

Creativity:

Creativity and innovation has been a theme during COVID-19.

Communication is at the core of innovation. A lot of organisations are delivering information in ways they weren't expecting, or connecting with customers in a new way. Knowing your audience and your communication style is important when being creative. 

Although, with creativity comes over-saturation of information. Make sure your internal communications are on point, and your stakeholders/clients/customers know what’s going on, then start to look for those outward facing opportunities - it’s okay if there’s nothing to say right now. 

The core trends that have resonated on social media are: social distancing;  ways to stay connected; ways to keep kids entertained, and;  mental and physical well being. 

An interesting public health message example is Dettol’s hand washing challenge on TikTok, where people create dance moves around washing your hands. It’s communicating a known public health message in a creative way, to an audience that really wants to play by the rules and as a result, has over 50 billion views. 

TikTok handwash challenge
Dettol #HandWashChallenge on TikTok

What does all this mean for communicators?

A crisis is a crisis for a reason, very few people default to best practice behaviours in a crisis - but planning, and planning based on what has previously worked can help mitigate some of this pressure. 

The role of the media during COVID-19 hasn’t fundamentally changed as a trusted source. What has changed is that information is a far more crowded space, including content from traditional media sources, social media, influencers and the increased  access to content internationally. 

This means it’s important for your communication to be clear and consistent. Create a rhythm and content structure that makes your information easy to share and amplify. Check your crisis plans and consider how tied they are to a set of simple, core messages, or check what the process is to adapt and create messages in the first stage of a crisis.

It can be incredibly beneficial to get the foundations right, to gain trust, and create acceptance that all the information that may not be known yet. 

For more information on how your organisation can be better prepared for a crisis, get in touch with us today.

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The 3 pillars of effective communication during COVID-19

In a time where there is an enormous amount of information, we focus on the role traditional and social media have on public opinion through media and reputation analysis across all forms of media. And how it looks through a media lens. 

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