With everyone slowly coming back from a much-needed holiday break, it can be a great time to pause and reflect on how you’re going to make 2019 the best yet! Here’s a few things to consider to help get you started on the right foot.
‘Plans are of little importance, but planning is essential‘ Winston Churchill, former British Prime Minister
Without a plan, it’s impossible to truly understand where you can add value – or properly measure success and failures. Some useful points to reflect upon could include:
Being crisis ready is to avoid the deer-in-the-headlights feeling, ensuring you are proactive rather than reactive. Decide whether or not you’re crisis ready by asking yourself:
Media monitoring is vital in ensuring a company stays proactive and prepared, ensuring companies are informed of trends, influencers, communicators, what’s successful and what is not – when it matters.
In 2019, the impact of earned media will only continue to shift and companies need media monitoring more than ever to ensure they are data driven, proactive and responding to public opinion with speed.
Getting socially savvy includAnaes developing a digital marketing and communications plan, becoming active on social media, upgrading the company website regularly, welcoming online feedback and engaging with audiences.
The growth in popularity and connection between social media and earned media has meant that a strategic online presence is key to positively sway public opinion and impact a business reputation.
‘Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them’ Steve Jobs
Embracing and understanding the importance of technology in business is becoming increasingly important every day. Technology can assist in building efficiency, accuracy and competitiveness – so why wouldn’t you embrace it? Ignore it, and you might just get left behind.
Let us help your Comms team succeed in 2019, contact us to learn more!
With a new year brings new organisational goals and strategies. To help you achieve success in 2020, we have chosen the top 7 events for PR and Communications professionals to attend across Australia and New Zealand.
Success is not about how fast you go, or how fast you get there. It’s about consistency – finding new ways to improve your game and earn one win at a time.
The dividing lines between the communications and marketing function are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. Across the globe, we’re seeing these once siloed teams come together to create more impactful and measurable campaigns – and we only have data and Insights to thank.
While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social media becoming two contrasting superpowers that must be wielded with collaboration and caution.
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