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June 25, 2019

Isentia & Variety Celebrates Christmas Together!

Isentia takes a moment to celebrate with Variety Australia at the Children’s Christmas Party

Isentia is involved with a number of different charities and not for profit organisations, but for feel good factor it’s hard to go past helping out at the annual Variety Children’s Christmas Party!

A couple of the Isentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glittery bunch – really pleased to have been able to help put a smile on almost 4,500 children’s faces this Christmas.

We rocked up bright and early at the All Phones Arena at Sydney Olympic Park and were briefed on the running order of the day while taking in the fairground rides and were quickly dispatched to our respective areas for the day.

Watching the kids faces light up when seeing their favourite superheros or playing with the animals would be a highlight for me. Helping out was the most rewarding and fun experience

– Nat

We had about half an hour to be briefed and clear on our jobs before the kids starting arriving and before long a steady stream of children and their carers filled up the arena with chatter, laughter and the sound of popping balloons!

I was lucky enough to be allocated to a craft stand – making hats! Yay! So I set about with the other 20 or so volunteers to make and decorate hats for the kids to choose from as they wished. There were also face painting stands, a Lego building area, Christmas card craft and mask making in the craft section. But on the other side of the arena the kids were also being treated to pony rides, a stage show including the NSW Police Band, cotton candy, karaoke and so much more! It was exhausting just wandering around watching the kids take it all in!

For me the best part of my day was helping a young man of about 8 build a gold crown that met his very exacting standards – and seeing his smile and that of his carer when we finally got to what he wanted was brilliant!

Oh and of course the day wouldn’t have been complete without a picture with Santa which we managed to sneak in after the kids had left and before poor Santa was all jollied out!  

Variety and the Ladies of Variety work tirelessly to put this event on every year. And every year around 4,500 disabled, sick and disadvantaged kids get to come along and enjoy a magical day of fun. But honestly I think that the volunteers get as much out of this day as the kids do!

What stood out for me was the enormity of the event and how smoothly it seemed to go, clearly the Variety people have this down to a fine art!

– Gina

What I can say though is it was one of the most humbling and fun experiences I’ve had in a long time. Such a great day for the children and an amazing event to volunteer at. Nothing as rewarding as hearing these children tell you it’s the best day of their life

– Josh

Isentia is a proud supporter of Variety across all states in Australia and we support them through our services with access to Mediaportal and Connect

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According to data from our sister company Pulsar, social conversation and search interest in low-no-alcohol peaked in April '21-Oct '21 as the press announced a $1 million government grant (as part of the Australian Government’s Modern Manufacturing Strategy) was awarded to Modus Operandi Brewery to manufacture a non-alcoholic ale, NORT. The mentions of low/no-alcohol experienced a peak in June, leading to Dry July and Sober October.

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Mention metrics show that health and socialising are major motivational drivers for Australians when choosing a drink of the low/no-alcohol variety. The two are closely related, as prominent tags associated with low/no-alcohol mentions are #mindfuldrinking, #soberissexy, and #soberdating.

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Meanwhile, popular millennial and gen z media outlets like Fashion Journal and Refinery29 are reporting on how-tos and the benefits of sober dating. Young Australians are reading that by avoiding the booze, their anxiety is reduced, and they are setting themselves up for relationship success.

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Mental health improvements associated with the trend aren’t the only benefits being publicised; the physical gains are too. Australian media personality Erin Holland told Women’s Health Magazine that her preparation for the popular reality series SAS Australia involved a strict no-alcohol rule. Rugby union Wallaby player Radiko Samo credited a no-alcohol stance to his improved performance on the field.

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The data also suggests Australians genuinely enjoy the taste of low/no-alcohol beverages followed by ethical reasons. For centuries, abstinence from alcoholic drinking has been tied to ethical beliefs, but open discussion and acknowledgment of Australia’s amoral history keep this motivator current. Aboriginal-owned and led non-alcoholic craft brewers SOBAH advocate for this and aim to break toxic Indigenous stereotypes by providing “healing opportunities outside the reliance on government funding and control."

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Globally, drinks like beer, vodka, and whiskey tend to be more popular, but Australian consumers are hitting the spirits and mixers. Non-alcoholic cocktail bars were springing up across Australian metropolitan areas like Brunswick Aces in Melbourne, giving non-drinkers a chance to socialise without feeling left out. From hotels to online delivery services, hospitality businesses connect with Aussies’ healthier lifestyle choices. In particular, small-batch distilleries and breweries utilising bush tucker flavours are getting covered in widely read hospitality and entertainment sites like Broadsheet. 

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Australian-made distilleries are also proud to represent the small-batch, independent ethos which aligns with the Aussie tendency to support one-of-kind artisanal producers over big-name brands.

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British and Australian brands Seedlip and Lyre’s appear as the most mentioned across media platforms between July-November 21. In the news, Aussie founded Lyres had taken out best non-alcoholic spirit for their Italian spritz at the San Francisco World Spirits Competition. Seedlip took out two non-alcoholic spirit awards in the Australian Drinks Awards held in November 2021.

While we might expect fitness enthusiasts to be discussing the benefits of lowering alcohol consumption online, a deep dive into the different audiences talking about low alcohol brands reveals this is a popular conversation amongst more niche subcultures.

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Across twitter, discussions of non-alcohol spirits are popular amongst Australian bookworms. Popular non-alcoholic brands like Lyres and Seadrift use old-fashioned or themed storytelling as part of their branding language—an aesthetic that lets  literary lovers know they ”can enjoy the mirth and merriment of a soiree or shindig” without alcohol. This group is also keen to share with their community the book they are currently reading and a matching mocktail.

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This trend continues to grow as Aussies aspire for optimal performance at work, in their social and romantic lives, and for their overall wellness. The data shows Aussies celebrating and sharing their alcohol-free experiences with their digital communities, and with the backing from the government and smaller brands taking out big awards, this trend continues to offer Australians an opportunity to get on the wagon.

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This blog was produced using data from our sister company 
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Thought Leadership
Australia gets on the wagon: what’s driving low and no alcohol trends
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The Philippine presidential candidates have had various strategies for their campaigns since their announcements via mainstream and social media. The public has had varied reactions to their movements.

Isentia, the leading media intelligence and insights solutions provider in the Philippines and Asia-Pacific, has created a report documenting the first 30 days of the Philippine Presidential Election campaigns.

The study seeks to comprehend the themes and sentiment of the media and digital public discussions on the identified candidates since the official campaign period from 8 February 2022 to 9 March 2022.

Fill up the form below to download the whitepaper and read more.

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Whitepaper
ISENTIA PHILIPPINES – The First 30 Days: The Philippine Presidential Race Campaign Period at a Glance

The Philippine presidential candidates have had various strategies for their campaigns since their announcements via mainstream and social media. The public has had varied reactions to their movements. The study seeks to comprehend the themes and sentiment of the media and digital public discussions on the identified candidates since the official campaign period from 8 February 2022 to 9 March 2022. Fill up the form to download the whitepaper and read more.

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