fbpx
Blog post
June 25, 2019

Isentia & Variety Celebrates Christmas Together!

Isentia takes a moment to celebrate with Variety Australia at the Children’s Christmas Party

Isentia is involved with a number of different charities and not for profit organisations, but for feel good factor it’s hard to go past helping out at the annual Variety Children’s Christmas Party!

A couple of the Isentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glittery bunch – really pleased to have been able to help put a smile on almost 4,500 children’s faces this Christmas.

We rocked up bright and early at the All Phones Arena at Sydney Olympic Park and were briefed on the running order of the day while taking in the fairground rides and were quickly dispatched to our respective areas for the day.

Watching the kids faces light up when seeing their favourite superheros or playing with the animals would be a highlight for me. Helping out was the most rewarding and fun experience

– Nat

We had about half an hour to be briefed and clear on our jobs before the kids starting arriving and before long a steady stream of children and their carers filled up the arena with chatter, laughter and the sound of popping balloons!

I was lucky enough to be allocated to a craft stand – making hats! Yay! So I set about with the other 20 or so volunteers to make and decorate hats for the kids to choose from as they wished. There were also face painting stands, a Lego building area, Christmas card craft and mask making in the craft section. But on the other side of the arena the kids were also being treated to pony rides, a stage show including the NSW Police Band, cotton candy, karaoke and so much more! It was exhausting just wandering around watching the kids take it all in!

For me the best part of my day was helping a young man of about 8 build a gold crown that met his very exacting standards – and seeing his smile and that of his carer when we finally got to what he wanted was brilliant!

Oh and of course the day wouldn’t have been complete without a picture with Santa which we managed to sneak in after the kids had left and before poor Santa was all jollied out!  

Variety and the Ladies of Variety work tirelessly to put this event on every year. And every year around 4,500 disabled, sick and disadvantaged kids get to come along and enjoy a magical day of fun. But honestly I think that the volunteers get as much out of this day as the kids do!

What stood out for me was the enormity of the event and how smoothly it seemed to go, clearly the Variety people have this down to a fine art!

– Gina

What I can say though is it was one of the most humbling and fun experiences I’ve had in a long time. Such a great day for the children and an amazing event to volunteer at. Nothing as rewarding as hearing these children tell you it’s the best day of their life

– Josh

Isentia is a proud supporter of Variety across all states in Australia and we support them through our services with access to Mediaportal and Connect

Share

Similar articles

Whitepaper
A retailers guide to trading during the festive season

Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?

Whitepaper
SEA TRENDSPOTTING REPORT – Welcome Home: The Hospitality Industry’s Brand Impact in Indonesia

This report aims to provide the hospitality industry with an understanding of the consumers’ behaviours, focusing on how the industry keeps surviving and growing amid the COVID-19 pandemic based on people’s conversation on different social media platforms. Furthermore, this report shows strategies applied by hospitality industry players, from providing promo packages to collaborating with the […]

Whitepaper
SEA TRENDSPOTTING STUDY – Eat, Drink, Repeat: The Food and Beverage Industry’s Brand Impact in Indonesia

This report aims to provide the food and beverage (F&B) industry with an understanding of the potential consumers’ behaviors. The report focuses on what kind of food or beverage netizens talk about and how they talk about F&B in general on different social media platforms. Furthermore, the report could be a guideline for brand owners, […]

Whitepaper
TRENDSPOTTING STUDY – Flying In: The Airlines Industry Amid the Pandemic in Indonesia

To say that the world has been immensely affected by COVID-19 is one of the most significant challenges in this century, and to claim that  it has remarkably changed the lives of Indonesians is an understatement. Businesses across industries have closed, and hundreds of thousands of people in the market and worldwide have lost their […]

Ready to get started?

Get in touch or request a demo.