Isentia expands suite of products and services with new Reputation Analysis
Isentia (ASX:ISD) has today launched a new form of Reputation Analysis, that is set to be a game-changer in traditional market research circles
Isentia is involved with a number of different charities and not for profit organisations, but for feel good factor it’s hard to go past helping out at the annual Variety Children’s Christmas Party!
A couple of the Isentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glittery bunch – really pleased to have been able to help put a smile on almost 4,500 children’s faces this Christmas.
We rocked up bright and early at the All Phones Arena at Sydney Olympic Park and were briefed on the running order of the day while taking in the fairground rides and were quickly dispatched to our respective areas for the day.
Watching the kids faces light up when seeing their favourite superheros or playing with the animals would be a highlight for me. Helping out was the most rewarding and fun experience
We had about half an hour to be briefed and clear on our jobs before the kids starting arriving and before long a steady stream of children and their carers filled up the arena with chatter, laughter and the sound of popping balloons!
I was lucky enough to be allocated to a craft stand – making hats! Yay! So I set about with the other 20 or so volunteers to make and decorate hats for the kids to choose from as they wished. There were also face painting stands, a Lego building area, Christmas card craft and mask making in the craft section. But on the other side of the arena the kids were also being treated to pony rides, a stage show including the NSW Police Band, cotton candy, karaoke and so much more! It was exhausting just wandering around watching the kids take it all in!
For me the best part of my day was helping a young man of about 8 build a gold crown that met his very exacting standards – and seeing his smile and that of his carer when we finally got to what he wanted was brilliant!
Oh and of course the day wouldn’t have been complete without a picture with Santa which we managed to sneak in after the kids had left and before poor Santa was all jollied out!
Variety and the Ladies of Variety work tirelessly to put this event on every year. And every year around 4,500 disabled, sick and disadvantaged kids get to come along and enjoy a magical day of fun. But honestly I think that the volunteers get as much out of this day as the kids do!
What stood out for me was the enormity of the event and how smoothly it seemed to go, clearly the Variety people have this down to a fine art!
What I can say though is it was one of the most humbling and fun experiences I’ve had in a long time. Such a great day for the children and an amazing event to volunteer at. Nothing as rewarding as hearing these children tell you it’s the best day of their life
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