Isentia takes a moment to celebrate with Variety Australia at the Children’s Christmas Party
Isentia is involved with a number of different charities and not for profit organisations, but for feel good factor it’s hard to go past helping out at the annual Variety Children’s Christmas Party!
A couple of the Isentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glittery bunch – really pleased to have been able to help put a smile on almost 4,500 children’s faces this Christmas.
We rocked up bright and early at the All Phones Arena at Sydney Olympic Park and were briefed on the running order of the day while taking in the fairground rides and were quickly dispatched to our respective areas for the day.
Watching the kids faces light up when seeing their favourite superheros or playing with the animals would be a highlight for me. Helping out was the most rewarding and fun experience
– Nat
We had about half an hour to be briefed and clear on our jobs before the kids starting arriving and before long a steady stream of children and their carers filled up the arena with chatter, laughter and the sound of popping balloons!
I was lucky enough to be allocated to a craft stand – making hats! Yay! So I set about with the other 20 or so volunteers to make and decorate hats for the kids to choose from as they wished. There were also face painting stands, a Lego building area, Christmas card craft and mask making in the craft section. But on the other side of the arena the kids were also being treated to pony rides, a stage show including the NSW Police Band, cotton candy, karaoke and so much more! It was exhausting just wandering around watching the kids take it all in!
For me the best part of my day was helping a young man of about 8 build a gold crown that met his very exacting standards – and seeing his smile and that of his carer when we finally got to what he wanted was brilliant!
Oh and of course the day wouldn’t have been complete without a picture with Santa which we managed to sneak in after the kids had left and before poor Santa was all jollied out!
Variety and the Ladies of Variety work tirelessly to put this event on every year. And every year around 4,500 disabled, sick and disadvantaged kids get to come along and enjoy a magical day of fun. But honestly I think that the volunteers get as much out of this day as the kids do!
What stood out for me was the enormity of the event and how smoothly it seemed to go, clearly the Variety people have this down to a fine art!
– Gina
What I can say though is it was one of the most humbling and fun experiences I’ve had in a long time. Such a great day for the children and an amazing event to volunteer at. Nothing as rewarding as hearing these children tell you it’s the best day of their life
– Josh
Isentia is a proud supporter of Variety across all states in Australia and we support them through our services with access to Mediaportal and Connect
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Each country has a different way of celebrating the holiday period. The lead up to Christmas can bring the onset of the largest shopping season of the year.
Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?
In this whitepaper, we look at the volume of media mentions around Black Friday, Cyber Monday, Boxing Day sales and the new addition - Click Frenzy.
We look at the success over the years and what these sales mean for retailers.
We also explore what’s on trend with gifts for children in the lead up to Christmas 2019.
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Whitepaper
A retailers guide to trading during the festive season
Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?
Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.
Our latest report analyses how top communications leaders are discussed by audiences online and reveals what actually earns trust and reputation in an age of scrutiny.
In the report, we unpack how:
Comms leaders' online presence is affected because of increased audience scrutiny
Operational leaders out-communicate CEOs and audiences read them as more authentic
Proof, people, and place are prioritised in comms leaders' posts — that in turn deepens trust the most
Isentia’s AI-built suite of tools can help uncover the right story for the comms leader of today
To access the full report, fill in the form below:
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Blog
How can leaders communicate in an age of scrutiny?
This report analyses how comms leaders are constantly adapting their content online as a result of increased audience scrutiny – in order to earn trust and maintain reputation.
There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?
To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.
That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.
A new standard for AI visibility
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See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
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Get in touch to register your interest and see what Lumina AI View can do for you.
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Blog
Introducing Lumina AI View: AI Visibility Built for PR & Comms
Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.
