Whitepaper
December 17, 2019

A retailers guide to trading during the festive season

Each country has a different way of celebrating the holiday period. The lead up to Christmas can bring the onset of the largest shopping season of the year.  

Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?

In this whitepaper, we look at the volume of media mentions around Black Friday, Cyber Monday, Boxing Day sales and the new addition – Click Frenzy.

We look at the success over the years and what these sales mean for retailers.

We also explore what’s on trend with gifts for children in the lead up to Christmas 2019.

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