December 17, 2019

A retailers guide to trading during the festive season

Each country has a different way of celebrating the holiday period and the lead up to Christmas, yet a common theme for this festive time of year is the onset of the biggest shopping season. 

Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?

In this whitepaper, we look at the volume of media mentions around Black Friday, Cyber Monday, Boxing Day sales and the new addition – Click Frenzy. We look at their success over the years and what these sales mean for retailers. We also look at what’s on trend with gifts for children in the lead up to Christmas 2019.

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