Whitepaper
December 17, 2019

A retailers guide to trading during the festive season

Each country has a different way of celebrating the holiday period. The lead up to Christmas can bring the onset of the largest shopping season of the year.  

Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?

In this whitepaper, we look at the volume of media mentions around Black Friday, Cyber Monday, Boxing Day sales and the new addition – Click Frenzy.

We look at the success over the years and what these sales mean for retailers.

We also explore what’s on trend with gifts for children in the lead up to Christmas 2019.

Louise Wallace
Louise Wallace

Fill out the form below to get the full report

Thank you

Your submission was successfully received and someone will be in touch shortly.

Share

Similar articles

Whitepaper
COVID-19 Adapt & Respond: Going back to nature

To combat the threat of the pandemic, social distancing and lockdown measures were implemented all over the world. As an unintended consequence, netizens in many countries are starting to observe clearer skies and see nature return to once crowded urban areas. Fill up the form below to download the whitepaper and read more. Benjamin SeeToh

Blog
Isentia Conversations with Bec Brown from The Comms Department

In the second of our Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.

Blog
The key metrics for brand reputation during the COVID-19 crisis

The effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.

Whitepaper
The complete crisis management framework – a comprehensive guide to crisis management for organisations

Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.

Ready to get started?

Get in touch or request a demo.

Media Intelligence Hub COVID-19

EXPLORE
X