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Media release
June 16, 2021

Isentia to be acquired by Access Intelligence creating Media Monitoring company with global footprint

AUSTRALIA, Sydney – June 15, 2021: Isentia Group Limited is pleased to announce a takeover offer from Access Intelligence, which is subject to shareholder approval.


Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise
value of $67 million.


Access Intelligence is a technology led company delivering SaaS products that address the
fundamental business needs of customers in the PR, marketing and communications industries.
Access Intelligence’s technology is relied on by more than 3,500 organisations every day, from global
blue-chip enterprises and world-leading marketing agencies to public sector organisations and not for-profits.

The acquisition will create a global media monitoring business that will benefit from greater scale, a
diverse and competitive product offering and greater geographic reach, bringing benefits to all
clients.


Access Intelligence Chief Executive, Joanna Arnold, said: “Isentia is a leading media intelligence
company in Australia and across the Asia Pacific. Access Intelligence and Isentia are aligned culturally
and strategically, and customers will benefit from a product offering that gives them more choice
with a broader geographical reach. We look forward to combining businesses and serving the AsiaPacific market.”


Isentia Chief Executive, Ed Harrison, said: “Access Intelligence has a strong track record in delivering
successful products to PR and comms professionals, not least through their powerful social media
platform, Pulsar. Bringing the companies together will give Isentia’s customers access to a broader
suite of products. Isentia will continue to invest in its existing portfolio of products including the
upcoming launch of the new Isentia platform and completion of the move to real-time broadcast
monitoring. For the Isentia team this represents the opportunity to be part of a wider global
organisation”


Pulsar provides real-time data analysis of social media, search data and online conversations globally
in more than 170 languages. Pulsar provides brand strategists, marketers, PR and product designers
with actionable consumer insights, as well as insight into the performance of their owned social
media channels.


Joanna Arnold intends to relocate to Australia for a minimum of twelve months. In the initial phase
of the integration each business will operate independently with a team of Access Intelligence’s
senior executives working directly with Isentia’s management team to combine the businesses.
Shareholders will have the opportunity to vote on the acquisition in August, with the deal expected
to close in early September.

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