12 November 2019
Isentia has today re-launched its Mediaportal app following an in-depth research across APAC around what clients want from their mobile experience. Isentia discovered the activities clients want to perform on an app differ to the ones they would complete on desktop. That has led to demand for a distinctive user experience on the mobile app, which is completely different from the desktop experience.
Clients want to be able to quickly share content using any native sharing tool, from email and SMS to WhatsApp, as well as receive updates via native notifications, highlighting the newest media items on a smartphone’s home screen as it happens.
Jen Marshall, Chief Product Officer at Isentia commented, “The app has a completely new look and feel and the navigation and layouts have been designed for ease of use. It will be a great tool for comms teams and their colleagues to keep track of the media that matters to them in a simple and convenient way.
“And we won’t stop here. Isentia has a dedicated team continually developing new features and functionality, all based on client feedback and testing. Our users can expect to see more frequent and iterative updates in the near future.”
The new app is available in the app stores today and users can configure the app based on their business needs and personal preferences straight away.
This major upgrade of the app is the result of Isentia’s continued investment in product development and falls under the pillar of world-class, market centric products, within its three-year transformation strategy.
For more information, visit https://www.isentia.com/monitor/
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
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