Media release
June 25, 2020Isentia announces new Culturally And Linguistically Diverse media monitoring service
AUSTRALIA, Sydney – 25 June 2020: Media intelligence and data technology company, Isentia, has launched a Culturally And Linguistically Diverse (CALD) media monitoring service, to expand its coverage to non-English publications across the country.
The service will monitor non-English publications across Australia and provide curated summaries of the content in English with links to the PDF of the original article.
The service will monitor Arabic, Chinese, Korean, Vietnamese, Italian, Greek, Punjabi, and Filipino.
Russ Horell, chief commercial officer at Isentia, said: “By introducing new CALD services, we are delivering on our promise to continually provide the greatest breadth and depth of coverage.
“We are excited to be the first media intelligence company in Australia to offer this kind of service. It reflects our focus on customer-first innovation and our mission to cater to our customers’ evolving needs, making sure they have all their bases covered in terms of media monitoring, particularly in light of current economic and political conditions.”
Australian Census data states that more than 300 languages are spoken across the country. 21% of Australians speak another language than English at home.
In particular the CALD is targeted at government agencies and businesses who are interested in accessing multi-lingual services within the community and monitoring media sentiment across various demographics.
Isentia’s broadcast monitoring service has also been expanded to include live news streaming services, partnering with Ticker TV and Ausbiz, enabling it to offer additional content from live streaming services.
Tom Gerstmyer, chief operations officer at Isentia, said: “We are committed to continually expand our coverage. The addition of CALD media, along with Ausbiz and Ticker TV represents our ongoing, strategic commitment to expanding our media coverage and data sets.”
The service was made available to clients from 1 July.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
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