Jakarta, 3 March 2020 – Isentia, APAC’s leading media intelligence and insights specialist has released a list of ‘Most Reputable Brands in Indonesia fighting the COVID-19’.
The reputation rankings report uncovers how the netizens in Indonesia perceive brands across Strategy, Culture, Delivery – the three pillars of Isentia’s Reputation Framework.
Huawei Indonesia topped the list of most reputable companies, followed by Batik Air, Garuda Indonesia, Air Asia, and PT IMIP at second, third, fourth, and fifth ranks, respectively. Traveloka, Allianz Indonesia, and Kereta Commuter Indonesia also received honourable mentions.
Huawei’s Culture Pillar in Isentia’s Reputation Framework was dominant in the social conversation related to the company’s action to fight the Coronavirus outbreak. There was a significant buzz about Huawei’s employee in Jakarta being suspected of contracting the virus. The case caused people in the office tower to panic and the office tower itself to be isolated. Quick response came from Huawei that immediately took the said employee, a citizen of China, to the hospital. Huawei also paid attention to the well-being of its employees by distributing masks in the office. The action contributed towards the company’s top spot as Indonesia’s most reputable brand.
Batik Air saw Delivery Pillar’s dominance in the effort to fight the epidemic Coronavirus. On February 1, Batik Air’s aircraft left for Wuhan, China, to evacuate Indonesian people from the city where the virus started. The management of the airlines expressed appreciation to the 18 cabin crews that participated in the humanitarian mission. The Airbus aircraft type A330-300 from Batik Air was chosen by the government because the airlines owned regular flight permit to and from Wuhan, China. Besides, according to the Transportation Minister, the wide-body aircraft was capable of bringing many passengers in a direct long-distance flight. Batik Air became one of Indonesia’s most reputable brands by providing service preferred by the Indonesian government.
Strategy Pillar was strong for Garuda Indonesia in fighting the Coronavirus. The state-owned airline company took the initiative to strengthen educative and anticipative actions though it had no flight route to or from Wuhan. Following reports that a Chinese national who had tested positive for the virus was on board the Bali-Shanghai flight on January 28, the airlines grounded the aircraft used for flight GA858 and decontaminated the plane by spraying disinfectant. The disinfectant was also sprayed in other aircraft that served flights to and from China. Besides, cabin crews also wore masks, and a general declaration of health policy was enacted through cooperation with local authorities. Those initiatives contributed to Garuda Indonesia’s position as one of the reputable brands.
Prashant Saxena, Head of Insights for Asia, Isentia mentioned “Brands are working closely with the government to fight the COVID-19 outbreak. Well-intended strategy executed with the support of resilient company culture to deliver benefits to the consumers goes a long way in improving the reputation of these brands.”
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