How Western Power utilises Isentia insights for strategic media management
By leveraging Isentia’s comprehensive insights and analytics tools, Western Power can accurately measure the effectiveness of their messaging and adapt swiftly to the evolving media landscape.
Traditional methods often fall short in capturing the complexities of media sentiment and stakeholder expectations, especially in an industry as dynamic as energy. Western Power employs Isentia’s tools to gather detailed analysis, enabling them to better understand public sentiment, refine communication strategies, and effectively engage with their audience.
We spoke with Grace Milne, a key member of the media team at Western Power, about how they use Isentia’s insights to manage energy communication. This approach has allowed the Western Power media team to differentiate between routine operational updates and significant news stories, providing more meaningful analysis and strategic decision-making.
In this case study, you will learn how Isentia can be used to:
Develop impactful communication strategies informed by comprehensive insights and analytics
Monitor media coverage in real-time to stay responsive and informed
Enhance stakeholder engagement through refined messaging and targeted outreach
To read this case study, simply fill in the form below
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.
Our latest report analyses how top communications leaders are discussed by audiences online and reveals what actually earns trust and reputation in an age of scrutiny.
In the report, we unpack how:
Comms leaders' online presence is affected because of increased audience scrutiny
Operational leaders out-communicate CEOs and audiences read them as more authentic
Proof, people, and place are prioritised in comms leaders' posts — that in turn deepens trust the most
Isentia’s AI-built suite of tools can help uncover the right story for the comms leader of today
To access the full report, fill in the form below:
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Blog
How can leaders communicate in an age of scrutiny?
This report analyses how comms leaders are constantly adapting their content online as a result of increased audience scrutiny – in order to earn trust and maintain reputation.
There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?
To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.
That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.
A new standard for AI visibility
AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.
Lumina AI View maps your AI reputation from the ground up, allowing you to:
See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.
Measure your progress: From media monitoring to full media intelligence
Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:
Evolving trends in how sources cite your organisation
Competitive standing and benchmark metrics
Where models differ in information presented, and sources cited
Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.
Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.
Get in touch to register your interest and see what Lumina AI View can do for you.
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Blog
Introducing Lumina AI View: AI Visibility Built for PR & Comms
Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.
