Whitepaper
June 20, 2019

How media comes into play in times of crisis

Scoot, a low-cost carrier that provides flights predominantly within Asia, faced seven major flight delays in the last few months of 2018

Technical issues caused 356 passengers on the affected flight to be stranded in Taipei for almost two days. As replacement parts had to be flown in from overseas, delays were prolonged. In light of Scoot’s recent flight delay issues, this whitepaper seeks to use Scoot’s TR899 flight delay as a case study to explore media conversations surrounding the incident. Find out what is Isentia’s take to service recovery, crisis management PR approach, and how the lack of communication would lead to potential consequences.

Fill out the form below to get the full report

Thank you

Your submission was successfully received and someone will be in touch shortly.

Share

Similar articles

Blog
Are you ready to deal with a crisis?

It’s a topic hot on the lips of many, but if you’re a communications professional you know the power a crisis can hold to make or break a business, career or the 24-hour news cycle.

Whitepaper
Measles cases to hit Hong Kong, can crisis be predicted?

Measles cases are rapidly increasing in Hong Kong recently which arousing public concerns about measles infections. More cases are expected to surface in Hong Kong, people are scrambling vaccines and fearing the outbreak of measles around the city. In this whitepaper, we will cover how measles outbreak would become a potential crisis in Hong Kong and how can crisis be predicted.

Whitepaper
Managing media during a crisis

Every organisation is likely to encounter a reputational issue or crisis at some point in their lifetime, and in the world of media and communications it’s important to ensure you are prepared. Our whitepaper can assist you understanding the value of media intelligence pre, during and post crisis.

Blog
Sustainable Social Media Hype

WHAT IS SOCIAL MEDIA HYPE? In today’s digital age, hype is a powerful marketing tool on social media platforms. The social media sphere is often caught up in different waves of hype. Hype takes shape in the form of seemingly unending buzz around a particular new product, event, venue opening and so on. As with […]

Ready to get started?

Get in touch or request a demo.