June 20, 2019

How media comes into play in times of crisis

Scoot, a low-cost carrier

Scoot, a low-cost carrier that provides flights predominantly within Asia, faced seven major flight delays in the last few months of 2018

Technical issues caused 356 passengers on the affected flight to be stranded in Taipei for almost two days. Replacement parts had to be flown in from overseas, causing serious delays.

This whitepaper uses Scoot’s TR899 flight delay as a case study to explore media conversations surrounding the incident.

We discuss service recovery, crisis management, PR approaches, and how the lack of communication leads to potential consequences.

Fill out the form below to get the full report

Thank you

Your submission was successfully received and someone will be in touch shortly.


Similar articles

The key metrics for brand reputation during the COVID-19 crisis

The effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.

The complete crisis management framework – a comprehensive guide to crisis management for organisations

Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.

The importance of authentic leadership in crisis management

In this crisis management blog series we have looked at different leadership profiles based on their media coverage. From disruptive leaders that charge ahead and promote themselves along with their brand, to corporate leaders who are hesitant to build this kind of profile and instead promote a company wide view.

The importance of responding to a crisis

When a crisis hits, how a leader acts, responds and behaves can often determine the outcome. The first few hours after a crisis or an event can be chaotic.

Ready to get started?

Get in touch or request a demo.