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September 23, 2025

How can PR leaders navigate a world where AI is challenging authenticity?

Unreliable AI content is on the rise and fact-checkers have continually declined, that has made any content’s online authenticity questionable. Misinformation is rising and undeniably on an upward trend. How can PR leaders navigate a world where AI is challenging authenticity?

With virtual influencers creeping up, fake statements of leaders being circulated and the most famous LLM not living up to customer expectations, audiences have checked out and find it hard to believe what’s real. Mass AI-generated content is adding to the trouble, and soon brands and leaders need to strategise how this can be handled.

To access these insights, simply fill in the form below:

In this report we explore:

  • Rise of unreliable mass-generated AI content 
  • Why confidence in PR leaders is slipping
  • Audience cues that help navigate reputational challenges

Contact us to discover more insights around the latest happenings in the social and mainstream space and how leaders are navigating this changing media landscape.

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The fundamentals of stakeholder strategy

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