Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ remains a multidisciplinary field, focused on developing and executing key messaging that’s aligned to a clearly defined outcome. This includes media relations, thought leadership, crisis communication, financial or investor relations, corporate social responsibility, amongst other things.
The dividing lines between the communications and marketing functions are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. No matter the structure of your business or team, this document should help guide you through key aspects that need to be covered in developing you traditional or more integrated strategy.
In ‘An introduction to PR and communications strategy’ we explore:
Overview of Public Relations – And the dividing lines between the communications and marketing function
Understanding the media – What makes news?
Social media – Meaningful relationships on social channels
Developing your communications strategy – PLUS a ‘Strategy on a Page’
News story checklist – What you need to know, what you’re trying to achieve and what success looks like
Media intelligence, monitoring and analysis – Demonstrate and evaluate your impact
Working with an agency partner – What to look out for
Download your guide here or if you would like to discuss how we can help you achieve success with your strategy get in touch with us today.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
AI is reshaping political discourse, from election campaigns to government services. As media coverage and social discussions evolve, political actors, media professionals, and government agencies must navigate an increasingly complex information landscape.
This report breaks down key trends in AI’s role in Australian and New Zealand politics, revealing:
✅ Government efficiency vs. accountability tensions – While news highlights AI’s role in modernising government services, social media raises privacy and transparency concerns.
✅ AI-driven political strategy & satire – Labor’s AI-generated video mocking Dutton’s nuclear plan blends satire with election messaging, with news taking a measured approach and audiences debating AI’s impact on public perception.
✅ National security vs. economic transformation – Australia’s AI discussions focus on defence, cybersecurity, and misinformation risks, while New Zealand’s leaders highlight AI’s potential for economic growth and social welfare.
To access these insights, simply fill in the form
Download now
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AI in Politics: Media Narratives, Public Perceptions & The 2025 Election
Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny.
AI is reshaping the beauty industry, forcing brands to navigate a delicate balance between innovation and authenticity. While AI-driven tools offer hyper-personalised experiences and new creative possibilities, they also raise concerns about unrealistic beauty standards, ethical transparency, and audience trust. Brands must carefully craft their messaging—lean too far into AI, and they risk alienating audiences who crave innovation but are increasingly wary of artificiality. The challenge lies in meeting audience demand for cutting-edge beauty solutions while maintaining credibility in an industry where authenticity is everything.
By analysing industry trends and online discussions, we uncover the shifts driving the next era of communications and visualisation, but through the lens of an industry that is one of the first to tackle AI intervention head-on.
Key insights include:
How AI is redefining beauty standards and personalisation
The ethical considerations shaping trust and brand decisions
The role of social media in amplifying AI beauty trends
Get your copy now
Download now
"
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How AI is transforming beauty conversations & communication
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
Journalism isn’t just a tool for informing audiences—it’s also a cornerstone of how media brands build trust, authority, and connection. In an era of media skepticism, the way news outlets leverage journalism to shape their brand identity has never been more important.
Our latest report delves into how leading Australian and New Zealand news brands like ABC, The Guardian Australia, and The Australian are navigating challenges of impartiality, civic engagement, and audience trust. By analysing millions of online conversations, we uncover what audiences expect from journalism today and how media organisations use their reporting to resonate with diverse demographics.
Key insights include:
The connection between journalism, audience trust, and brand perception
How top news brands align their reporting with societal expectations
Audience trends that shape news consumption and loyalty
Get your copy now
Download now
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Understanding journalism’s role in media brand equity
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
When stories resonate with diverse audiences, they have the power to spread quickly and influence perceptions of brands, organizations, and individuals. Understanding this dynamic is crucial for managing reputations in today’s media landscape.
In our latest report, we explore the intersection of content, audience, and media influence to uncover what drives stories to not only erupt but endure. We look at case studies like PwC’s tax scandal and Reuters’ investigation into LVMH to illustrate how these stories evolve and persist across platforms.
Key insights include:
How stories evolve across different media channels
The top influencers shaping the spread of these narratives
The real impact on brands and institutions
How distinct audience segments engage with these stories
Get your copy now
Download now
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Hold the homepage: how scoops travel across the platforms of today
Discover what drives news stories to travel, spread, and shape brand perception.
