Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ remains a multidisciplinary field, focused on developing and executing key messaging that’s aligned to a clearly defined outcome. This includes media relations, thought leadership, crisis communication, financial or investor relations, corporate social responsibility, amongst other things.
The dividing lines between the communications and marketing functions are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. No matter the structure of your business or team, this document should help guide you through key aspects that need to be covered in developing you traditional or more integrated strategy.
In ‘An introduction to PR and communications strategy’ we explore:
Overview of Public Relations – And the dividing lines between the communications and marketing function
Understanding the media – What makes news?
Social media – Meaningful relationships on social channels
Developing your communications strategy – PLUS a ‘Strategy on a Page’
News story checklist – What you need to know, what you’re trying to achieve and what success looks like
Media intelligence, monitoring and analysis – Demonstrate and evaluate your impact
Working with an agency partner – What to look out for
Download your guide below or if you would like to discuss how we can help you achieve success with your strategy get in touch with us today.
Fill out the form below to get the full report
Your submission was successfully received and someone will be in touch shortly.
The top 7 events for media professionals in ANZ in 2020
With a new year brings new organisational goals and strategies. To help you achieve success in 2020, we have chosen the top 7 events for PR and Communications professionals to attend across Australia and New Zealand.
Win A Little, Every Day
Success is not about how fast you go, or how fast you get there. It’s about consistency – finding new ways to improve your game and earn one win at a time.
How data brings marketing and communications closer and ultimately benefits the customer
The dividing lines between the communications and marketing function are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. Across the globe, we’re seeing these once siloed teams come together to create more impactful and measurable campaigns – and we only have data and Insights to thank.
How can brands build trust across all channels in a fragmented news environment?
While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social media becoming two contrasting superpowers that must be wielded with collaboration and caution.