An introduction to PR and communications strategy

The why, the how and the challenge

Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ remains a multidisciplinary field, focused on developing and executing key messaging that’s aligned to a clearly defined outcome. This includes media relations, thought leadership, crisis communication, financial or investor relations, corporate social responsibility, amongst other things.

The dividing lines between the communications and marketing functions are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. No matter the structure of your business or team, this document should help guide you through key aspects that need to be covered in developing you traditional or more integrated strategy.

In ‘An introduction to PR and communications strategy’ we explore:

Overview of Public Relations – And the dividing lines between the communications and marketing function

Understanding the media – What makes news?

Social media – Meaningful relationships on social channels

Developing your communications strategy – PLUS a ‘Strategy on a Page’

News story checklist – What you need to know, what you’re trying to achieve and what success looks like

Media intelligence, monitoring and analysis – Demonstrate and evaluate your impact

Working with an agency partner – What to look out for

Download your guide below or if you would like to discuss how we can help you achieve success with your strategy get in touch with us today.

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Isentia Conversations with Stella Muller from Bright Sunday

We talk to Stella Muller, the Chief of Enlightenment and Creative Director of Bright Sunday about communicating with diverse audiences. Stella shares a case study on how pacific media agencies in New Zealand worked together to get COVID-19 messaging out in nine different languages to reach New Zealand Pacific audiences.

Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and the role of simple, clear messaging in crisis response.

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Isentia conversations with Craig Dowling from Mercury

We talk to Craig Dowling, the Head of Communications at Mercury. Mercury was underway with some major construction and refurbishment projects; it had launched a new brand campaign; it was preparing to welcome a new Chief Executive – and then came the unforeseen. Craig reflects on how COVID-19 flipped the focus of communications almost overnight. He’ll share what went well and what the challenges were in such a dynamic environment. Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and a quick look at what communication is working well right now.

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The 3 pillars of effective communication during COVID-19

In a time where there is an enormous amount of information, we focus on the role traditional and social media have on public opinion through media and reputation analysis across all forms of media. And how it looks through a media lens.

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Isentia Conversations with Daniel Flynn from Thankyou.

In this session we chat to Daniel Flynn, the Co-founder and Managing Director of Thankyou, about producing hand wash in the middle of a pandemic! Daniel talks about staying true to the original ethos of your organisation while working in a crisis and coming through to the other side.

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