Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ remains a multidisciplinary field, focused on developing and executing key messaging that’s aligned to a clearly defined outcome. This includes media relations, thought leadership, crisis communication, financial or investor relations, corporate social responsibility, amongst other things.
The dividing lines between the communications and marketing functions are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. No matter the structure of your business or team, this document should help guide you through key aspects that need to be covered in developing you traditional or more integrated strategy.
In ‘An introduction to PR and communications strategy’ we explore:
Overview of Public Relations – And the dividing lines between the communications and marketing function
Understanding the media – What makes news?
Social media – Meaningful relationships on social channels
Developing your communications strategy – PLUS a ‘Strategy on a Page’
News story checklist – What you need to know, what you’re trying to achieve and what success looks like
Media intelligence, monitoring and analysis – Demonstrate and evaluate your impact
Working with an agency partner – What to look out for
Download your guide here or if you would like to discuss how we can help you achieve success with your strategy get in touch with us today.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.
From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.
This guide covers:
Identifying and understanding your key stakeholders
Mapping and modelling for influence and engagement
Equipping your team to maintain and grow strategic relationships
As AI becomes more embedded in daily life, the reputational stakes are rising. Make sense of the shifts shaping perception.
In this report, we explore how AI is being framed in Australian media, the risks comms teams should be tracking, and how public perception is shifting.
Discover:
How high-profile AI cases reshaped the conversation
Why ethical risks get more cut-through than technical wins
What audiences want to hear, and what they don’t
Get your copy now
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How to manage your reputation in a world transformed by AI
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
AI is reshaping political discourse, from election campaigns to government services. As media coverage and social discussions evolve, political actors, media professionals, and government agencies must navigate an increasingly complex information landscape.
This report breaks down key trends in AI’s role in Australian and New Zealand politics, revealing:
✅ Government efficiency vs. accountability tensions – While news highlights AI’s role in modernising government services, social media raises privacy and transparency concerns.
✅ AI-driven political strategy & satire – Labor’s AI-generated video mocking Dutton’s nuclear plan blends satire with election messaging, with news taking a measured approach and audiences debating AI’s impact on public perception.
✅ National security vs. economic transformation – Australia’s AI discussions focus on defence, cybersecurity, and misinformation risks, while New Zealand’s leaders highlight AI’s potential for economic growth and social welfare.
To access these insights, simply fill in the form
Download now
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AI in Politics: Media Narratives, Public Perceptions & The 2025 Election
Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny.
AI is reshaping the beauty industry, forcing brands to navigate a delicate balance between innovation and authenticity. While AI-driven tools offer hyper-personalised experiences and new creative possibilities, they also raise concerns about unrealistic beauty standards, ethical transparency, and audience trust. Brands must carefully craft their messaging—lean too far into AI, and they risk alienating audiences who crave innovation but are increasingly wary of artificiality. The challenge lies in meeting audience demand for cutting-edge beauty solutions while maintaining credibility in an industry where authenticity is everything.
By analysing industry trends and online discussions, we uncover the shifts driving the next era of communications and visualisation, but through the lens of an industry that is one of the first to tackle AI intervention head-on.
Key insights include:
How AI is redefining beauty standards and personalisation
The ethical considerations shaping trust and brand decisions
The role of social media in amplifying AI beauty trends
Get your copy now
Download now
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How AI is transforming beauty conversations & communication
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
