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5 reasons why a headline goes viral
A headline might be a reader’s first – and only – contact with a brand, and many will keep skimming until they land on something that takes their interest.
Whitepaper
June 20, 2019A marketer’s guide to connect with a video audience
Video content represents 80% of all internet traffic in 2019
Video content continues to rise in popularity. We have explored how marketers can connect with their video audience and drive strong engagements.
Download our whitepaper to learn more.
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
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Whitepaper
Content virality: How to achieve social engagement
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Isentia PH CASE STUDY – Pandemic Effect: How Netizens Intervened the Media to Counteract its Standards of Feminine Beauty
This study covers online discussions relating to a beauty advertisement called Pandemic Effect. It showed a woman’s physical transformation – including having dark under eyes, pimples, growing facial and body hair, and gaining weight amid the pandemic. It came under fire as netizens called it out for body shaming, being out of touch, and insensitive. […]
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