Social Media Courses

Interactive and practical sessions run by our social media experts

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Two Social

Need help figuring out how to develop your social media strategy?

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Mediaportal Connect

How do I send press releases to a specific audience?

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King Content wins Agency of the Year

Isentia's King Content has been awarded the highest honour at the Content Marketing Institute’s Orange Awards

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Why tracking media coverage is more important than everIn today’s busy world, information is transmitted throughout a variety of online and offline channels. Newspapers, magazines, blogs and social media are just a small selection of outlets by which news spreads at a rapid pace. The importance of... continue reading
Five things to consider before putting together a social media campaignWhen it comes to creating a successful social media campaign, there are some important dos and don'ts to keep in mind. The Call of Duty twitter campaign that took place in Singapore is a prime example of an idea that didn't quite work out the way... continue reading
3 reasons why you need qualitative media coverage analysisIn many ways, big data is the perfect embodiment of the information age. Across Asia Pacific and around the world, organisations operating within a range of sectors are collecting trillions of ones and zeroes that measure just about every metric... continue reading
8 reasons why your social audience isn't growingWhile traditional channels such as print, television and radio will always be an important part of any communications strategy, in recent years social has proven itself to be a worthy addition to these long-standing media distribution titans.   In... continue reading
4 tips for containing a PR crisisWhile some celebrities might suggest there's no such thing as bad publicity, the tired old phrase rarely rings true when it comes to those operating outside the entertainment world.   Understanding the dangers of a PR crisis   Whether it's recalling... continue reading
Webinar: 3 ways to integrate Twitter into your communications strategy   Not sure where to start with Twitter when it comes to your Comms planning? Watch this 30 minute webinar and discover 3 simple ways to integrate Twitter into your daily comms plan.   continue reading
Television: The king of the media jungleTechnology is changing the way we consume media here in Australia. A mere decade ago, our sources of information were more or less confined to newspapers and television, perhaps with an occasional media injection from our slow-speed Internet... continue reading
The 7 deadly sins of writing a media releaseFrom multi-national corporations to local government bodies, a media release is the bread and butter of any organisation. It's the primary vehicle for delivering to the myriad journalists scanning both the digital and paper world for tidbits of... continue reading
Why your organisation needs video contentVideo is quickly emerging as one of the most important weapons in a PR pro's arsenal. The dynamic nature of the medium and its ability to engage audiences on both a visual and aural level opens up a world of possibilities that text-based PR campaigns simply... continue reading