Every organisation is likely to encounter a reputational issue or crisis at some point in their lifetime, and in the world of media and communications it’s important to ensure you are prepared.

 

When you’re in the midst of a crisis, it’s critical to keep your finger on the pulse of all media channels to combat and address statements or commentary as they emerge – but this shouldn’t just start when the issue breaks. In order to effectively respond, it’s important to have planned and prepared processes in place, and a prompt team to mobilise.

 

Want to learn more about the value of media intelligence pre, during and post crisis? Download our whitepaper below or get in touch with our team to discuss your needs.


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