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The fundamentals of stakeholder strategy
A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.
Whether you’re a small business owner looking to build an online presence or a seasoned content marketing professional, here are four ways to upskill in digital marketing.
Google has developed The Digital Garage certification. This online training course covers 23 topics, with a Digital Garage Certificate of Online Proficiency awarded at the end of the program. Each topic has videos and transcripts to help you learn about all areas of basic digital marketing. Throughout the program you are tasked with putting the learnings into practice, followed by a topic assessment. This flexible course allows you to work on the topics in your own time.
Average time commitment: 3-4 minutes per lesson – 89 lessons in the program.
Best for: Small business beginners and digital marketers who want to learn the basics and get certified.
Cost: Free!
HubSpot Academy offers several courses, some of which are free and accessible to anyone. Others are restricted to customers or partners. The Inbound Certification will educate you on the Inbound Methodology and build your lead-generation skills. This certification is a great first step, but why not complete the whole range including content marketing, email marketing and inbound sales?
Average time commitment: 4.5 hours.
Best for: Digital marketers and HubSpot users who want to improve their Inbound Methodology skills and get certified.
Cost: Free!
LinkedIn Marketing Solutions offers a robust Masterclass Series throughout the year. The sessions provide face time with LinkedIn experts to grow your skills and improve your B2B marketing. From content marketing to programmatic and lead generation, there is a session for every B2B marketer using the LinkedIn platform.
Average time commitment: 2 hours.
Best for: B2B marketers interested in deep-diving into specific digital marketing tactics on LinkedIn.
Cost: Free!
The Content Marketing Association (CMA) offers a regular training program that tackles different topics each month, with industry experts and brand leaders running the sessions. The one-day courses can help experienced marketers upskill in new areas such as social media ROI or online video. The training is open to CMA members and non-members.
Average time commitment: 1 day.
Best for: Digital marketers keen to develop specific content marketing tactics and strategies.
Cost: Most training sessions are £299 + VAT for members and £399 + VAT for non-members.With a fast paced world, the best learning is hands on. Or if you are looking to measure the impact your activity is having, have a chat to our Isentia team.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]
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