Blog post

Upskill in Digital Marketing

Four ways to becoming a digital marketing guru 

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge.

Whether you’re a small business owner looking to build an online presence or a seasoned content marketing professional, here are four ways to upskill in digital marketing.

1. The Digital Garage – Google

Google has developed The Digital Garage certification. This online training course covers 23 topics, with a Digital Garage Certificate of Online Proficiency awarded at the end of the program. Each topic has videos and transcripts to help you learn about all areas of basic digital marketing. Throughout the program you are tasked with putting the learnings into practice, followed by a topic assessment. This flexible course allows you to work on the topics in your own time.

Average time commitment: 3-4 minutes per lesson – 89 lessons in the program.

Best for: Small business beginners and digital marketers who want to learn the basics and get certified.

Cost: Free!

2. Inbound Certification – HubSpot

HubSpot Academy offers several courses, some of which are free and accessible to anyone. Others are restricted to customers or partners. The Inbound Certification will educate you on the Inbound Methodology and build your lead-generation skills. This certification is a great first step, but why not complete the whole range including content marketing, email marketing and inbound sales?

Average time commitment: 4.5 hours.

Best for: Digital marketers and HubSpot users who want to improve their Inbound Methodology skills and get certified.

Cost: Free!

3. Masterclass Series – LinkedIn Marketing Solutions

LinkedIn Marketing Solutions offers a robust Masterclass Series throughout the year. The sessions provide face time with LinkedIn experts to grow your skills and improve your B2B marketing. From content marketing to programmatic and lead generation, there is a session for every B2B marketer using the LinkedIn platform.

Average time commitment: 2 hours.

Best for: B2B marketers interested in deep-diving into specific digital marketing tactics on LinkedIn.

Cost: Free!

4. Digital Training – CMA

The Content Marketing Association (CMA) offers a regular training program that tackles different topics each month, with industry experts and brand leaders running the sessions. The one-day courses can help experienced marketers upskill in new areas such as social media ROI or online video. The training is open to CMA members and non-members.

Average time commitment: 1 day.

Best for: Digital marketers keen to develop specific content marketing tactics and strategies.

Cost: Most training sessions are £299 + VAT for members and £399 + VAT for non-members.With a fast paced world, the best learning is hands on. Or if you are looking to measure the impact your activity is having, have a chat to our Isentia team.

Louise Wallace

Marketing Specialist – Lead Gen at Isentia

Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.