Whether you’re a small business owner looking to build an online presence or a seasoned content marketing professional, here are four ways to upskill in digital marketing.
Google has developed The Digital Garage certification. This online training course covers 23 topics, with a Digital Garage Certificate of Online Proficiency awarded at the end of the program. Each topic has videos and transcripts to help you learn about all areas of basic digital marketing. Throughout the program you are tasked with putting the learnings into practice, followed by a topic assessment. This flexible course allows you to work on the topics in your own time.
Average time commitment: 3-4 minutes per lesson – 89 lessons in the program.
Best for: Small business beginners and digital marketers who want to learn the basics and get certified.
Cost: Free!
HubSpot Academy offers several courses, some of which are free and accessible to anyone. Others are restricted to customers or partners. The Inbound Certification will educate you on the Inbound Methodology and build your lead-generation skills. This certification is a great first step, but why not complete the whole range including content marketing, email marketing and inbound sales?
Average time commitment: 4.5 hours.
Best for: Digital marketers and HubSpot users who want to improve their Inbound Methodology skills and get certified.
Cost: Free!
LinkedIn Marketing Solutions offers a robust Masterclass Series throughout the year. The sessions provide face time with LinkedIn experts to grow your skills and improve your B2B marketing. From content marketing to programmatic and lead generation, there is a session for every B2B marketer using the LinkedIn platform.
Average time commitment: 2 hours.
Best for: B2B marketers interested in deep-diving into specific digital marketing tactics on LinkedIn.
Cost: Free!
The Content Marketing Association (CMA) offers a regular training program that tackles different topics each month, with industry experts and brand leaders running the sessions. The one-day courses can help experienced marketers upskill in new areas such as social media ROI or online video. The training is open to CMA members and non-members.
Average time commitment: 1 day.
Best for: Digital marketers keen to develop specific content marketing tactics and strategies.
Cost: Most training sessions are £299 + VAT for members and £399 + VAT for non-members.With a fast paced world, the best learning is hands on. Or if you are looking to measure the impact your activity is having, have a chat to our Isentia team.
To combat the threat of the pandemic, social distancing and lockdown measures were implemented all over the world. As an unintended consequence, netizens in many countries are starting to observe clearer skies and see nature return to once crowded urban areas. Fill up the form below to download the whitepaper and read more.
In the second of our Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.
The effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
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