fbpx
Blog post
June 24, 2019

TV News Network

Five Reasons why people trust TV News Network 

Whether we like it or not, news networks play a huge role in how we form opinions. In fact, the news can be so powerful, it can even shape other news networks’ perceptions of truth. For example, remember that time The Onion named Kim Jong-un the sexiest man alive for 2012, and the People’s Daily Online in China missed the satire and reported it as fact?


While this may make us laugh and may seem like a silly example, it illustrates an important point. People tend to trust what news networks are saying – and this trust doesn’t end with print news. It bleeds into every facet of news, especially televised news.

Here are the five reasons why…

1. Tradition

One of the top reasons people trust TV news networks, especially over newer sources of reporting, is tradition. TV news reporting has been around much longer than internet search and social media, making it more established. When it comes down to it, people are more likely to trust TV news networks because of their confidence in the institution.

2. Loyalty

Another reason for trusting TV news boils down to loyalty. When people have been watching their favourite anchors day-in and day-out for years, they develop a bond of familiarity. With familiarity comes loyalty, and loyalty breeds trust.

3. Communal reinforcement

It’s easy to have confidence in a TV network when the reporting supports your own belief system. In order to maintain trust, news networks tailor their stories to fall in line with the belief systems of their most loyal viewers.

4. Right from wrong

It’s a common theory that news anchors are obliged to shine light into dark places. The only way to accomplish this is by being an advocate of truth.

5. Controversial coverage

News networks also elicit trust from their audience by being the primary source of information about big and controversial stories that the public wouldn’t have much access to otherwise. When a small group of TV news anchors are the only people adequately telling a story, the viewers don’t have many other options for gathering information. As a result, most viewers will trust the story being told.

Whether or not you trust TV news networks over other sources of information, one thing is for certain – TV news networks have a powerful and influential effect on our society.

Share

Similar articles

Whitepaper
Isentia MY Trendspotting – Travel Tit-For-Tat: Travel Trends in Malaysia

Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed by the government to curb the rapidly increasing COVID-19 cases. From June to September of last year, domestic travel was allowed as Malaysia eased up on lockdowns nationwide, however, this did little to […]

Whitepaper
Isentia PH Case Study – Paalam, PNoy: A Glimpse Into Social Media Conversations On The Passing of Former President Benigno Aquino III

It has been a month since the passing of the former Philippine President Benigno “Noynoy” Aquino III. According to news sources, Aquino passed away on the 24th of June 2021 peacefully in his sleep. Former President Aquino’s sudden death has sent shockwaves to Filipinos nationwide and has resulted in hundreds of thousands of sentiments on […]

Whitepaper
VIETNAM TRENDSPOTTING REPORT LEARNING ENGLISH IN THE DIGITAL ERA: A New Force Is Ready To Take Over

Globalisation has encouraged Vietnamese people to study the English language. It’s impossible to ignore that motivation for Vietnamese learners to be fluent in English can somehow help boost our self-esteem, make us feel “cooler”, and, of course, receive admiration from everybody for being a language master. Money-saving learning methods are preferred by Vietnamese people when […]

Whitepaper
VIETNAM TRENDSPOTTING REPORT – Too Much of a Good Thing?: The Double-Edged Consumption of Instant Noodles

In Vietnam, instant noodles are negatively perceived on Mainstream and Social media for being said to have bad health effects, harmful ingredients, and insufficient nutrition. Yet the consumption volume of instant noodles was in the top five globally throughout the years. With more than 96 million people, the Vietnam market remains a potential demand for […]

Ready to get started?

Get in touch or request a demo.