While this may make us laugh and may seem like a silly example, it illustrates an important point. People tend to trust what news networks are saying – and this trust doesn’t end with print news. It bleeds into every facet of news, especially televised news.
Here are the five reasons why…
1. Tradition
One of the top reasons people trust TV news networks, especially over newer sources of reporting, is tradition. TV news reporting has been around much longer than internet search and social media, making it more established. When it comes down to it, people are more likely to trust TV news networks because of their confidence in the institution.
2. Loyalty
Another reason for trusting TV news boils down to loyalty. When people have been watching their favourite anchors day-in and day-out for years, they develop a bond of familiarity. With familiarity comes loyalty, and loyalty breeds trust.
3. Communal reinforcement
It’s easy to have confidence in a TV network when the reporting supports your own belief system. In order to maintain trust, news networks tailor their stories to fall in line with the belief systems of their most loyal viewers.
4. Right from wrong
It’s a common theory that news anchors are obliged to shine light into dark places. The only way to accomplish this is by being an advocate of truth.
5. Controversial coverage
News networks also elicit trust from their audience by being the primary source of information about big and controversial stories that the public wouldn’t have much access to otherwise. When a small group of TV news anchors are the only people adequately telling a story, the viewers don’t have many other options for gathering information. As a result, most viewers will trust the story being told.
Whether or not you trust TV news networks over other sources of information, one thing is for certain – TV news networks have a powerful and influential effect on our society.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, as they can significantly influence public perceptions and shape the narrative surrounding key industry players.
It was only the latest in a series of media items to seize Australia’s attention, and cast the nation’s supermarkets into something of a PR and Comms crisis.
And yet, viewing events through this framing also only gives a partial picture. As the discussion surrounding the impact of supermarkets on the rising cost of living intensifies, we've observed a notable surge in the usage of terms such as 'shrinkflation' and 'skimpflation'. Reaching back even further, we can see how the topics attained a gradually greater place on Australian news and social channels. Shrinkflation and skimpflation are tactics employed by supermarkets during economic challenges. Shrinkflation involves reducing product sizes while maintaining prices, subtly passing on costs to consumers. Skimpflation maintains product sizes but compromises on quality to preserve profit margins. These strategies often frustrate supermarket shoppers, especially during economic strains like inflation.
Clearly, the topic has become ubiquitous. But if we want to understand how information and perceptions have been communicated to mainstream Australian audiences, then it becomes vitally important to pay particular attention to broadcast media.
Broadcast media (which includes television, radio and podcasts) plays a pivotal role in shaping public discourse and influencing perceptions, particularly on pressing issues such as the cost of living crisis.
Using Isentia to monitor these data sources, we gain valuable insights into their contribution to consumer attitudes. From identifying which organisations are most associated with the issue to pinpointing key public figures and preferred channels within radio and TV, broadcast media monitoring allows us to understand the complex dynamics that shape public opinion.
It’s the oldest of these media types which accounts for the most mentions of the supermarket crisis. Beyond reporting updates on the senate inquiry and government actions, radio excels in facilitating in-depth conversations between hosts and listeners, which surfaces more individual consumer stories than television or podcasts can match.
ABC's predominant coverage of the topic corresponds with the network's content strategy. Major programs such as the Supermarket Four Corners special and podcasts like The Briefing attract substantial listenership and garner attention from other channels. Channel 7, in addition to delivering key news updates, focuses on the shopper experience within supermarkets, shedding light on everyday challenges faced by audiences, such as navigating shrinkflation and skimpflation tactics.
Understanding the majority share of broadcast channels within this topic is important as it reflects who has the loudest voice, and is most persistently advancing a certain narrative or way of framing the situation.
Coles and Woolworths dominate the conversation, reflecting their prominent presence in the retail landscape. Their widespread accessibility and familiarity to consumers make them prime subjects for discussion in the context of rising costs and economic pressures.
Conversely, Aldi and IGA, while still significant players in the grocery market, may receive comparatively less focus in these discussions. Aldi's reputation for offering lower-priced alternatives and IGA's decentralised business model, with independently owned stores, may also contribute to their reduced presence in conversations about supermarket practices during times of economic strain.
Each channel and network approaches discussions about supermarket groups differently. While Coles and Woolworths understandably dominate each station's broadcasts, the precise balance (and the time afforded to Adi and IGA) is revealing.
For instance, 4BC has encouraged audiences to diversify their shopping habits, with one 4BC broadcaster highlighting that "Aldi and IGA are actually doing more than the other two to really help enormously with the cost of living."
In the discourse on supermarket practices during the cost of living crisis, a number key figures emerge across broadcast channels. Anthony Albanese, the Australian Prime Minister, is predictably prominent on just about every channel, particularly broadcaster 2SM.
All of them, that is, apart from the Australian Broadcasting Corporation (ABC), which spotlights Allan Fels, an economist and former ACCC chair who has analysed price gouging by major corporations. Other notable politicians mentioned include Treasurer Jim Chalmers, Craig Emerson, Steven Miles, and David Littleproud.
Media's focus on these figures is crucial for shaping public discourse and policy responses amid economic pressures. While supermarkets are often discussed as a key antagonist in the cost of living crisis, they are increasingly being viewed in the context of potential solutions, particularly regarding government policy to regulate supermarket giants.
At the same time, focus does not only fall on the prominent individuals driving business decisions and policymaking. Country Hour (NSW), for instance, focused a story on cherry grower Michael Cuneo, who ceased selling to supermarkets after he made a financial loss on a shipment of fruit. And it was this story that achieved the greatest media reach of any radio content on the topic.
Clearly then, the topic has not played out in any one way across any one channel. The prominence of key figures and top broadcast channels in this conversation underscores the importance of understanding how media coverage impacts public discourse and regulatory decisions. Isentia's broadcast capabilities offer unparalleled insight into the role of broadcast media in shaping the narrative surrounding supermarket practices. By harnessing Isentia's monitoring and analysis tools, organisations can gain deep insights into how influential discourse and coverage can impact an industry.
How Australian broadcast media has shaped the cost of living crisis narrative
The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, […]
A weekly tracker tracing the stories, figures and policies driving media and social coverage in the 2026 New Zealand General Election across Online News, TV, Radio, Newspaper, Magazine, X, Facebook, Instagram, TikTok, Threads and Forums. This edition covers conversations and coverage from 8th - 15th October, highlighting what’s shaping the election conversation.
1. Election Conversation
18,417
total mentions this week
4,479 media13,938 social
Media = news coverage. Social = all public posts across X, Facebook, Instagram, TikTok, Threads and Forums - everyone posting, not just media outlets.
2. Media Issue of the Week
Green and Te Pāti Māori MPs Draw Criticism Over Meeting With Mongrel Mob Members
Greens / Te Pāti Māori112 media items · 116 social posts
Candidates and sitting MPs from the Green Party and Te Pāti Māori attended a meeting with Mongrel Mob members at a gang address. When photographs from the meeting were shared on social media, the response from commentators and rival parties was swift and largely critical.
This was not the week's highest-volume story, accounting for only 112 of 4,479 media items (2.5%, after filtering out unrelated international content) and 116 of 13,938 unique social posts (0.8%, after collapsing retweet/repost duplicates down to one count per message), well below the volume generated by ongoing leaders' debate coverage, which totalled 1,125 media items. Two independent methods nonetheless support treating it as a genuine, separable story: an exact keyword count aligns closely with an unsupervised clustering analysis of the entire media population, which identified it as a distinct 47-item cluster - smaller than general campaign coverage and several specific policy announcements, but clearly distinguishable from them. What sets the story apart is the intensity of the reaction rather than its scale: 72% of social commentary on the topic was negative, the most one-sided sentiment recorded for any subject this week, and the average post attracted roughly 5.7 times the typical level of engagement. Taken together, these figures point to a genuine public reaction concentrated on social platforms, and the episode provides National and ACT with a law-and-order narrative that may continue into coming weeks. It has not been linked to a tracked party policy below, as it reflects a matter of conduct rather than a policy position.
3. What's happening across media and social?
4,479 media items · 13,938 social items · share of each channel's own conversation, so the two bars are directly comparable
"Social" is all public posts across X, Facebook, Instagram, TikTok, Threads and Forums - not just media organisations' own accounts.
MediaSocial
Issues
Cost of Living
Media
15.8%
Social
22.7%
Economy & Jobs
Media
19.4%
Social
17.5%
Health
Media
11.7%
Social
9.9%
Infrastructure & Transport
Media
11.4%
Social
5.2%
Law & Order
Media
5.3%
Social
10.6%
Parties
National
Media
30.9%
Social
27.5%
Labour
Media
25.3%
Social
21.6%
NZ First
Media
14.7%
Social
21.5%
Greens
Media
14.1%
Social
20.4%
ACT
Media
6.8%
Social
6.4%
The most active commentary this week came from Sean Plunket, the Chris Chang and Tova O'Brien pairing, and John MacDonald.
By follower reach, the most prominent social accounts posting about the election this week were major outlets' own accounts - the New Zealand Herald, 1News, RNZ, Stuff and Radio Tarana - alongside the official Labour Party account. Individual leaders' personal accounts posted actively but with smaller followings than these outlet and party accounts.
The Greens continue to receive disproportionately greater attention on social media relative to traditional news coverage, accounting for 20.4% of social party conversation compared with 14.1% in media coverage - roughly 1.4 times the media share.
Law and order shows a similarly pronounced gap between channels this week, accounting for 10.6% of social conversation compared with 5.3% in the news. This is consistent with the public reaction to the Mongrel Mob meeting, which appears to have generated considerably sharper engagement on social platforms than mainstream coverage volume alone would suggest.
4. Party Share of Conversation
1. National33.1%
2. Labour26.6%
3. NZ First20.6%
4. Greens19.7%
Shown for the four largest parliamentary parties (National, Labour, Greens, NZ First); ACT, Te Pāti Māori and TOP are tracked elsewhere in this report but not included in this chart, so these shares sum to 100% of the four shown, not of all tracked parties. Share of conversation measures attention and mentions only - it is not polling and should not be read as an indication of electoral success.
5. Top candidates this week
1. Winston Peters1,931
2. Christopher Luxon1,631
3. Chris Hipkins1,466
4. David Seymour916
5. Chloe Swarbrick561
Winston Peters leads the rankings this week, a shift driven primarily by a widely circulated moment in the minor-party leaders' debate in which he described diversity as "a weakness rather than a strength" while delivering a pointed critique of the left-leaning bloc. Christopher Luxon and Chris Hipkins follow closely behind as the campaign moves into its final weeks, while David Seymour and Chloe Swarbrick complete the top five, each drawing attention largely through their parties' own policy announcements this week.
6. Election Issues
Top 4 themes this week
Economy & Jobs3,014
Cost of Living2,901
Health1,789
Infrastructure & Transport1,508
What's driving conversation about each party?
Each major party's top-ranked issues this week, by real topic volume in their social conversation (after excluding other parties' names, individual people, and procedural or horse-race chatter), with how that conversation leaned
NegativeNeutralPositive
National
Cost of living · 86 items
Neg 46.5%Neu 31.4%Pos 22.1%
Tax reform · 34 items
Neg 44.1%Neu 52.9%Pos 2.9%
Fiscal plan · 42 items
Neg 38.1%Neu 57.1%Pos 4.8%
Labour
Cost of living · 88 items
Neg 30.7%Neu 36.4%Pos 33%
Fiscal plan · 47 items
Neg 55.3%Neu 34%Pos 10.6%
Economy · 70 items
Neg 34.3%Neu 48.6%Pos 17.1%
Greens
Wealth tax · 41 items
Neg 53.7%Neu 34.1%Pos 12.2%
Cost of living · 43 items
Neg 27.9%Neu 41.9%Pos 30.2%
Jobs · 112 items
Neg 34.8%Neu 33.9%Pos 31.2%
ACT
Fiscal plan · 24 items
Neg 50%Neu 37.5%Pos 12.5%
Volume and sentiment above are based on social media data only.
7. Issues to Watch
The meeting between Green and Te Pāti Māori representatives and Mongrel Mob members represents a reputational risk for both parties heading into the final weeks of the campaign. Whether National and ACT are able to sustain this as a law-and-order narrative through to the 7 November election is worth monitoring closely.
Labour's fiscal plan issue recorded the most negative social sentiment of any tracked policy this week, at 55.3% negative, followed by Greens' wealth tax at 53.7% and ACT's fiscal plan at 50.0%. All three touch on tax, spending or fiscal policy specifically, suggesting the fiscal debate is where social sentiment is running most negative across the board this week, rather than any one party facing an isolated problem.
Social media discussion of the Greens continues to centre on polling performance and tactical voting considerations rather than policy substance. Coalition and tactical-voting framing accounts for 12.7% of their social conversation this week, compared with just 2.2% focused specifically on their wealth tax proposal - a pattern that has now held for three consecutive weeks. Whether that balance shifts as the campaign enters its final stretch would be worth tracking.
If you want to find out more about how Isentia can help you understand the NZ media landscape, please reach out to us here.
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Blog
NZ Election 2026: Mongrel Mob Controversy, Fiscal Policy and Greens on social media
Explore New Zealand’s 2026 election conversation, from the Mongrel Mob meeting controversy and law and order to reactions to Labour’s capital gains tax.
A weekly tracker tracing the stories, figures and policies driving media and social coverage in the 2026 New Zealand General Election across Online News, TV, Radio, Newspaper, Magazine, X, Facebook, Instagram, TikTok, Threads and Forums. This edition covers conversations and coverage from 1st – 8th October, highlighting what’s shaping the election conversation.
1. Election Conversation
21,637
total mentions this week
4,360 media17,277 social
2. Media Issue of the Week
National Proposes Drug Testing and Benefit Cuts for Jobseekers
National29 media items
National announced a five-point welfare policy: random drug testing for JobSeeker recipients (with sanctions for repeat failures), reduced payments for long-term beneficiaries, and a doubled stand-down period for repeatedly leaving jobs without good reason. Labour and the Greens called it "punching down" and "cruel"; ACT proposed going even further; Luxon defended it as "fairness" for taxpayers.
The single largest media cluster this week (183 of 600 sampled items) was generic "campaigning intensifies as election day nears" coverage. This welfare policy, while smaller by volume (29 items), is a genuine flashpoint: a specific, controversial announcement that sharply divided every major party and will likely keep generating reaction into next week.
3. What's happening across media and social?
4,360 media items · 17,277 social items · share of each channel's own conversation, so the two bars are directly comparable
MediaSocial
Issues
Cost of Living
Media
15.8%
Social
24.5%
Economy & Jobs
Media
19.4%
Social
13.4%
Housing
Media
10.5%
Social
7.7%
Health
Media
8.5%
Social
9.3%
Infrastructure & Transport
Media
9.8%
Social
7.1%
Education
Media
8.2%
Social
8%
Parties
National
Media
25.5%
Social
31.3%
Labour
Media
18.9%
Social
25.9%
NZ First
Media
18.3%
Social
17.2%
Greens
Media
10.3%
Social
20.8%
ACT
Media
11%
Social
3.9%
The Greens get more than twice the relative attention on social media as in the news. On social, the Greens are 20.8% of party conversation; in the news, they're 10.3%.
Health is a top-four issue on social but not in the news this week - Infrastructure takes its place in media's top four instead. Social conversation is tilting toward the health system while media coverage stays on economy, cost of living and infrastructure announcements.
4. Party Share of Conversation
1. National33.7%
2. Labour26.7%
3. NZ First20.7%
4. Greens18.9%
Share of conversation measures attention and mentions only - it is not polling and should not be read as an indication of electoral success.
5. Top candidates this week
1. Christopher Luxon2,301
2. Chris Hipkins2,058
3. Winston Peters1,446
4. David Seymour757
5. Chloe Swarbrick609
Luxon and Hipkins remain close at the top as the campaign enters its final stretch. Peters follows, still driven by coalition speculation. Seymour moves up to fourth on the back of ACT's economic-reform push (including floating a higher superannuation age), overtaking Swarbrick, whose fifth-place mentions continue to track the Greens' polling strength.
6. Election Issues
Top 4 themes this week
Cost of Living3,584
Economy & Jobs3,359
Housing1,846
Infrastructure & Transport1,709
How are policies landing for each party?
Each major party's most prominent specific policy, and how social conversation reacted to it
NegativeNeutralPositive
National
Infrastructure investment · 53 items
Neg 42.3%Neu 36.5%Pos 21.2%
Labour
Capital gains tax (incl. farms) · 70 items
Neg 85.5%Neu 14.5%Pos 0%
Greens
Wealth tax · 67 items
Neg 17.9%Neu 65.7%Pos 16.4%
ACT
KiwiSaver tax removal · 23 items
Neg 4.3%Neu 4.3%Pos 91.3%
Volume and sentiment above are based on social media data only.
7. Issues to Watch
National's welfare drug-testing policy is a fresh, sharply divisive flashpoint - the "punching down" framing from Labour and the Greens, and ACT signalling it wants to go further still, both point to more reaction next week.
Labour's capital gains tax remains the week's clearest negative outlier (85.5% negative on social). National's own infrastructure pledge is also net-negative this week (42.3% vs 21.2% positive), despite infrastructure announcements usually landing on safer ground than tax policy. ACT's KiwiSaver policy, by contrast, remains clearly positive (91.3%).
On social, discussion of the Greens is mostly about polling results and tactical voting rather than their own policy: 14% of their social conversation is coalition/tactical-voting framing (which bloc to "party vote" for), versus just 2% specifically about their wealth tax policy - their polling surge is driving attention more than their platform is.
If you want to find out more about how Isentia can help you understand the NZ media landscape, please reach out to us here.
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Blog
NZ Election 2026: Welfare, Greens and the policies driving conversation
What’s shaping New Zealand’s 2026 election conversation? Explore the key policies, parties and issues driving media and social discussion this week.
