While this may make us laugh and may seem like a silly example, it illustrates an important point. People tend to trust what news networks are saying – and this trust doesn’t end with print news. It bleeds into every facet of news, especially televised news.
Here are the five reasons why…
1. Tradition
One of the top reasons people trust TV news networks, especially over newer sources of reporting, is tradition. TV news reporting has been around much longer than internet search and social media, making it more established. When it comes down to it, people are more likely to trust TV news networks because of their confidence in the institution.
2. Loyalty
Another reason for trusting TV news boils down to loyalty. When people have been watching their favourite anchors day-in and day-out for years, they develop a bond of familiarity. With familiarity comes loyalty, and loyalty breeds trust.
3. Communal reinforcement
It’s easy to have confidence in a TV network when the reporting supports your own belief system. In order to maintain trust, news networks tailor their stories to fall in line with the belief systems of their most loyal viewers.
4. Right from wrong
It’s a common theory that news anchors are obliged to shine light into dark places. The only way to accomplish this is by being an advocate of truth.
5. Controversial coverage
News networks also elicit trust from their audience by being the primary source of information about big and controversial stories that the public wouldn’t have much access to otherwise. When a small group of TV news anchors are the only people adequately telling a story, the viewers don’t have many other options for gathering information. As a result, most viewers will trust the story being told.
Whether or not you trust TV news networks over other sources of information, one thing is for certain – TV news networks have a powerful and influential effect on our society.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, as they can significantly influence public perceptions and shape the narrative surrounding key industry players.
It was only the latest in a series of media items to seize Australia’s attention, and cast the nation’s supermarkets into something of a PR and Comms crisis.
And yet, viewing events through this framing also only gives a partial picture. As the discussion surrounding the impact of supermarkets on the rising cost of living intensifies, we've observed a notable surge in the usage of terms such as 'shrinkflation' and 'skimpflation'. Reaching back even further, we can see how the topics attained a gradually greater place on Australian news and social channels. Shrinkflation and skimpflation are tactics employed by supermarkets during economic challenges. Shrinkflation involves reducing product sizes while maintaining prices, subtly passing on costs to consumers. Skimpflation maintains product sizes but compromises on quality to preserve profit margins. These strategies often frustrate supermarket shoppers, especially during economic strains like inflation.
Clearly, the topic has become ubiquitous. But if we want to understand how information and perceptions have been communicated to mainstream Australian audiences, then it becomes vitally important to pay particular attention to broadcast media.
Broadcast media (which includes television, radio and podcasts) plays a pivotal role in shaping public discourse and influencing perceptions, particularly on pressing issues such as the cost of living crisis.
Using Isentia to monitor these data sources, we gain valuable insights into their contribution to consumer attitudes. From identifying which organisations are most associated with the issue to pinpointing key public figures and preferred channels within radio and TV, broadcast media monitoring allows us to understand the complex dynamics that shape public opinion.
It’s the oldest of these media types which accounts for the most mentions of the supermarket crisis. Beyond reporting updates on the senate inquiry and government actions, radio excels in facilitating in-depth conversations between hosts and listeners, which surfaces more individual consumer stories than television or podcasts can match.
ABC's predominant coverage of the topic corresponds with the network's content strategy. Major programs such as the Supermarket Four Corners special and podcasts like The Briefing attract substantial listenership and garner attention from other channels. Channel 7, in addition to delivering key news updates, focuses on the shopper experience within supermarkets, shedding light on everyday challenges faced by audiences, such as navigating shrinkflation and skimpflation tactics.
Understanding the majority share of broadcast channels within this topic is important as it reflects who has the loudest voice, and is most persistently advancing a certain narrative or way of framing the situation.
Coles and Woolworths dominate the conversation, reflecting their prominent presence in the retail landscape. Their widespread accessibility and familiarity to consumers make them prime subjects for discussion in the context of rising costs and economic pressures.
Conversely, Aldi and IGA, while still significant players in the grocery market, may receive comparatively less focus in these discussions. Aldi's reputation for offering lower-priced alternatives and IGA's decentralised business model, with independently owned stores, may also contribute to their reduced presence in conversations about supermarket practices during times of economic strain.
Each channel and network approaches discussions about supermarket groups differently. While Coles and Woolworths understandably dominate each station's broadcasts, the precise balance (and the time afforded to Adi and IGA) is revealing.
For instance, 4BC has encouraged audiences to diversify their shopping habits, with one 4BC broadcaster highlighting that "Aldi and IGA are actually doing more than the other two to really help enormously with the cost of living."
In the discourse on supermarket practices during the cost of living crisis, a number key figures emerge across broadcast channels. Anthony Albanese, the Australian Prime Minister, is predictably prominent on just about every channel, particularly broadcaster 2SM.
All of them, that is, apart from the Australian Broadcasting Corporation (ABC), which spotlights Allan Fels, an economist and former ACCC chair who has analysed price gouging by major corporations. Other notable politicians mentioned include Treasurer Jim Chalmers, Craig Emerson, Steven Miles, and David Littleproud.
Media's focus on these figures is crucial for shaping public discourse and policy responses amid economic pressures. While supermarkets are often discussed as a key antagonist in the cost of living crisis, they are increasingly being viewed in the context of potential solutions, particularly regarding government policy to regulate supermarket giants.
At the same time, focus does not only fall on the prominent individuals driving business decisions and policymaking. Country Hour (NSW), for instance, focused a story on cherry grower Michael Cuneo, who ceased selling to supermarkets after he made a financial loss on a shipment of fruit. And it was this story that achieved the greatest media reach of any radio content on the topic.
Clearly then, the topic has not played out in any one way across any one channel. The prominence of key figures and top broadcast channels in this conversation underscores the importance of understanding how media coverage impacts public discourse and regulatory decisions. Isentia's broadcast capabilities offer unparalleled insight into the role of broadcast media in shaping the narrative surrounding supermarket practices. By harnessing Isentia's monitoring and analysis tools, organisations can gain deep insights into how influential discourse and coverage can impact an industry.
How Australian broadcast media has shaped the cost of living crisis narrative
The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, […]
Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors.
The 60-second summary
In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents.
In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration, a reduced toll cap, and frozen Opal fares. The budget also includes a record $10.3 billion commitment to health and a significant increase in funding for domestic violence services.
In reaction to the announcements, stakeholders responded with caution rather than celebration. Economic growth forecasts have been revised down to 1%. The budget has returned to deficit, and property tax revenue is declining.
Industry groups broadly described the budget as careful and responsible, while advocates for renters, farmers, the homeless and people with disabilities criticised the limited support. Groups representing the almost 3 million people who live in regional New South Wales - almost one-third of the state’s population - felt the budget fell short for the regions.
And with a state election approaching in early 2027, many stakeholders indicated they will continue to advocate for additional measures from the Minns government.
The numbers at a glance
Key figures highlighted by stakeholders:
$10.3 billion Health funding increase (4 yrs)
$561.4 million Transport Affordability Package
$100 Off private car registration
$50 Weekly toll cap (down from $60)
$184.1 million Domestic & family violence boost
$9.2 billion New & upgraded schools
$6.5 billion Electric buses (10 yrs)
$116.7 billion Total infrastructure pipeline
$2.3 billion 2026-27 deficit
1.0% Growth forecast (down from 2.5%)
Sector scorecards
Cost of living relief [Mixed]
The budget’s headline announcement is a 12-month, $561.4 million Transport Affordability Package, offering $100 off private car registration, a reduced weekly toll cap from $60 to $50, Opal fares frozen at 2025 prices, and the removal of toll administration fees.
Additionally, $557.1 million was committed to the Home Energy Saver scheme, continuing the interest-free loans for households to install energy-saving upgrades.
The New South Wales public sector is the largest employer in Australia, so a $1,000 bonus for 120,000 government workers was well received by the Public Service Association and for public servants living in Sydney. The bonus comes off the back of the announcement that Sydney’s CPI had exceeded 4 per cent since this time last year.
Australia’s peak industry association, the Australian Industry Group, described the cost-of-living measures as a sensible response, acknowledging current economic challenges, noting that the relief is intended to be temporary.
"Today's NSW Budget treads carefully, given the challenging economic times ahead for the State's economy."
— Helen Waldron, NSW State Head, Australian Industry Group
Leading community services organisation Social Futures welcomed the support but cautioned that it is limited, noting that lower public transport fares and tolls primarily benefit urban areas, and that low-income households remain at risk.
And the Insurance Council of Australia expressed concern that the Emergency Services Levy continues to rise, with NSW households and businesses carrying the load, set to pay $1.5 billion this year.
Health and mental health [Mixed]
The NSW health sector received the largest commitments in this year’s budget, with a $10.3 billion increase over four years. This increase includes 9,000 additional health workers, and an $11.9 billion building program for 32 hospitals and 2,500 extra beds.
The industry group representing NSW general practitioners welcomed support for patient transitions out of hospital, funding for rural travel, and the Thriving Kids and ADHD initiatives.
"GPs can help to cure a healthcare system struggling under the burdens of an ageing population, an epidemic of chronic disease, and a growing need for mental health care."
— Dr Rebekah Hoffman, RACGP NSW & ACT Chair
The doctors’ union was more guarded in its response, with the Australian Salaried Medical Officers Federation (ASMOF) welcoming the funding but stating it does not address the core issue of recruiting and retaining staff, as NSW continues to offer the lowest doctor salaries in Australia.
"Doctors, nurses and other health professionals have kept the public health system functioning under enormous pressure, but dedication is not a workforce plan."
— Dr Nicholas Spooner, President, ASMOF NSW
The NSW branch of the Australian Medical Association took the criticism further, with NSW AMA claiming the government’s health funding has gone backwards in real terms, due to health inflation rising at 4.9 per cent.
"The NSW Government has promised 9,000 additional health workers, including paramedics, nurses and allied health staff, but there is no mention of doctors. That is a serious gap in today’s Budget."
—Dr Fred Betros. President, AMA NSW
Mental health groups expressed concerns about their stakeholders being overlooked in this year’s budget. The Mental Health Coordinating Council welcomed crisis funding, but stated the budget relies too heavily on hospitals to deliver services.
"Mental health reform cannot rely primarily on hospitals and crisis responses."
— Dr Evelyne Tadros, CEO, Mental Health Coordinating Council
NSW’s Network of Alcohol and Other Drugs Agencies (NADA) also criticised the government for not addressing priorities from the 2024 Drug Summit, leaving over 100,000 people waiting for treatment.
Housing, property and homelessness [Negative]
Housing was the most challenged area in the budget announcement. The government highlighted planning reforms, an expanded Pre-Sale Finance Guarantee, and funding for Modern Methods of Construction.
Community housing group, Faith Housing and the Planning Institute of Australia viewed these as positive steps. However, the Urban Development Institute raised concern over an $8 billion reduction in property tax revenue.
"The lack of direct investments in supply-side initiatives in this Budget will make it harder for us to turn around the housing crisis."
— Stuart Ayres, CEO, UDIA NSW
The peak body for property developers in Australia, Urban Taskforce described the budget as a missed opportunity to increase housing supply, and the Property Council warned that additional federal tax changes could further reduce the number of new homes.
Homelessness and tenant advocates were more critical. Homelessness NSW described the housing package as insufficient, and the Tenants' Union noted that the government holds $2.5 billion in renters' bonds, forgoing up to $200 million annually in interest.
"We should not let the pursuit of budget savings punish the state's most vulnerable people by putting off meaningful investment in housing and homelessness."
— Amy Hains, A/CEO, Homelessness NSW
The Retirement Living Council welcomed the removal of foreign surcharge duty on large retirement village projects, describing retirement living as essential infrastructure.
Domestic violence and social services [Positive]
A $184.1 million increase put forward by the government would raise funding by 50% across six frontline domestic and family violence programs, marking the largest core funding boost for the sector in over a decade.
The Male Family Violence Prevention Association, or “No to Violence”, had advocated for this change, and welcomed the recognition of programs directly addressing men who use violence.
"Men's Behaviour Change Programs play a vital role in stopping violence at the source."
— Phillip Ripper, CEO, No to Violence
The NSW Council of Social Service (NCOSS), NSW’s peak social services body, responded to the announcements positively. They welcomed funding for award wage increases for community workers and enhanced patient travel support, while advocating for increased investment in preventative measures.
"This Budget lays the groundwork for deeper investment in people and communities."
— Cara Varian, CEO, NCOSS
Community groups like Uniting NSW.ACT and Social Futures agreed, stating the budget missed an opportunity to invest in early support to prevent families from reaching crisis.
Infrastructure and construction [Mixed]
While the government highlighted a $116.7 billion infrastructure pipeline, industry stakeholders pointed to a downward trend. Infrastructure Partnerships Australia reported a $1.1 billion reduction in infrastructure funding, but characterised this as a deliberate measure, rather than neglect.
"The Budget isn't flash, it doesn't hand out treats like confetti, but it does deliver a sizeable serving of sensible government."
— Adrian Dwyer, CEO, Infrastructure Partnerships Australia
Construction industry groups expressed concern, with the NSW Civil Contractors Federation (CCF NSW) warning that without a consistent pipeline, skilled workers may relocate interstate and become costly to attract back.
"This State Budget reflects an underwhelming level of infrastructure investment relative to the scale of NSW's growth needs."
— Kylie Yates, CEO, CCF NSW
The NSW Master Builders Association and the Housing Industry Association were more optimistic, noting increased housing approvals and welcoming the emphasis on prefabrication and materials supply.
Business and industry [Mixed]
Business groups acknowledged the Treasurer’s fiscal discipline but noted a lack of direct support.
Business NSW welcomed the $4.1 billion workers’ compensation premium freeze for employers but highlighted the absence of a payroll tax cut and no changes to the Emergency Services Levy.
"The Government is expecting to collect an additional $1 billion in payroll tax – or about $25,000 per eligible business – pushing more of the tax burden onto employers at a time they can least afford it."
— Daniel Hunter, CEO, Business NSW
Unions NSW viewed the budget differently, describing the end of the wage cap and the return of hospitals and prisons to public management as positive outcomes for workers.
"We are seeing the dividend of a government that understands the value of essential workers."
— Mark Morey, Secretary, Unions NSW
Regional NSW and agriculture [Negative]
Perhaps the strongest criticism on budget night came from regional stakeholders across the state. The Country Women’s Association of NSW stated the budget prioritised those living in Sydney, with significant funding for Western Sydney hospitals, schools, and transport, while regional roads, maternity services, and mobile coverage were not addressed.
"Billions for Western Sydney. Crumbs for the bush. The Budget does not lie."
— Tanya Jolly, State President, CWA of NSW
NSW Farmers also criticised the budget, stating it was repeating previous announcements and not in support of the sector’s goal of reaching a $30 billion industry by 2030. Both groups indicated they will make regional NSW a key campaign platform ahead of the 2027election.
"Producers are facing generational challenges and what we've seen today is a recycled response that does nothing to address the issues that matter most."
— Xavier Martin, President, NSW Farmers
Education and early learning [Mixed]
The budget included education commitments of $9.2 billion, including over 260 new and upgraded schools, with a quarter of the funding to be directed to regional areas.
Education workers unions welcomed the move to make tens of thousands of teaching positions permanent. However, the early learning sector received no immediate funding boost, noted by the Independent Education Union. They cited the absence of promised support for community preschools, although an announcement is expected soon.
"It's time for wages that properly value the work of community preschool staff."
— Carol Matthews, Branch Secretary, IEUA NSW/ACT
Energy, environment and transport [Positive]
The budget outlined $6.5 billion over ten years to build electric buses and depots in NSW, a measure supported by unions for supporting local manufacturing.
The continuation of funding to households looking to make energy savings was mostly well received, with $557.1 million promised for the Home Energy Saver program.
Further to this, the budget looks to unlock up to $77 billion in private investment through the Electricity Infrastructure Roadmap. Master Builders of NSW emphasised the benefits of the funding, creating regional construction jobs with the rollout of renewable energy projects.
Legal and justice [Negative]
The NSW Police were promised funding across a range of initiatives in a challenging period for law and order in the state. In reaction to the funding announcements, the Police Association of NSW (PANSW) welcomed the $108.8 million investment targeting digital infrastructure and crime-fighting technology. However, the union pushed for more workplace reform and funding for front-line resources.
To the contrary, the legal sector expressed dismay about being excluded from infrastructure spending. The Law Society of NSW stated the legal profession was overlooked in the budget’s building program, with no funding for key asks such as safe rooms for victims or digital court upgrades.
"Our members will be disappointed that the court system was allocated a meagre share of the $116.7 billion in state infrastructure investments through to 2030."
— Ronan MacSweeney, President, Law Society of NSW
Community Legal Centres NSW further noted that $3.5 million promised under a national agreement for community legal practice a year ago remains unfunded.
"People cannot pay their rent with promises, and community legal centres cannot deliver services with funding that has never arrived."
— Sarah Marland, Executive Director, Community Legal Centres NSW
Mining and resources [Positive]
The resources sector responded positively, highlighting in statements that mining royalties are projected to reach $3.4 billion next year. The Association of Mining and Exploration Companies (AMEC) welcomed the continuation of the Critical Minerals Royalty Deferral Scheme and progress on land access reform, while emphasising the need for faster project approvals.
"There's no better way to improve productivity than approving projects quicker."
— Warren Pearce, CEO, AMEC
The NSW Minerals Council had a similar sentiment but took the opportunity to criticise the federal government for recent inflation and interest rate hikes and proposed changes to capital gains tax and negative gearing. They pointed to the claim that the NSW budget will now lose at least $8.4 billion in foregone property-related taxation revenues, and that mining royalties will need to help cover that gap.
The winners and losers
Stakeholders point to the positives and negatives out of this year’s Budget.
WINNERS
LOSERS
Nurses, midwives and essential public workers — the wage cap is gone, with pay rises of 16–28% over three years and a $1,000 cost-of-living payment for 120,000 staff.
Drivers and commuters — $100 off rego, a $50 weekly toll cap, frozen Opal fares and scrapped toll admin fees.
Women and children escaping violence — a 50% funding lift across six frontline domestic violence programs.
First home buyers — average savings of $20,400, with about 30,000 more expected to benefit next year.
Hospital patients — $11.9 billion to build 32 new and upgraded hospitals and 2,500 extra beds.
Older people downsizing — foreign surcharge duty waived on large retirement village and build-to-rent projects.
Local bus manufacturing — $6.5 billion to build electric buses and depots in NSW.
Renters — the government forgoes up to $200 million a year in interest on $2.5 billion of held bonds.
People sleeping rough — homelessness advocates call the $224 million housing package “crumbs”.
Young people without a home — no new investment in specialist homelessness services since 2012.
Farmers and the bush — no new transformational funding; “billions for Western Sydney, crumbs for the bush.”
Businesses — no payroll tax or Emergency Services Levy relief, with payroll taking up about $1 billion.
Insurance holders — the Emergency Services Levy is forecast to raise $1.5 billion, up 66% over five years.
Drug and alcohol services — the 2024 Drug Summit priorities go unfunded as 100,000 people wait for treatment.
Community legal centres — $3–3.5 million promised a year ago, still undistributed.
What this means for communicators
This budget is defensive in nature, presented as a relief budget to the people of New South Wales. With growth slowing, inflation continuing to rise, and an election approaching in March 2027, the government is prioritising measures that directly impact voters, such as everyday costs for fuel, tolls, fares, and power bills, over large new projects.
Cost-of-living measures, health funding, and domestic violence spending are expected to be central to the government’s messaging in the coming days and weeks.
A clear pattern in stakeholder reactions is the divide between metropolitan and regional interests. Regional groups, including the CWA, NSW Farmers, and rural health and legal groups have consistently expressed concerns about being overlooked, and have noted Sydney projects receiving significant funding. This regional grievance is likely to become a prominent narrative in the lead-up to the election.
Housing remains another hot issue for the government. Industry representatives warn that housing supply is stagnating and the tax base is shrinking, while homelessness and tenant advocates argue that vulnerable groups are being overlooked.
With both ends of the spectrum - from developers to welfare organisations - claiming ongoing dissatisfaction, housing will be a persistent challenge for the Minns government.
The opposition has characterised the budget as evidence that NSW is regressing, suggesting that housing, regional services, and business costs will shape the election debate as we head into 2027. A clear understanding of audience groups and what drives them will be key to success for any government in such uncertain times.
For real-time monitoring of the budget reactions and the journey to the 2027 state election, register here and we'll reach out to you.
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Blog
NSW Budget 2026: Cost of living relief ahead, but regions, renters, and businesses remain unconvinced
NSW Budget 2026: a sector breakdown of who gained and who didn’t, with stakeholder reactions across housing, health, business and more.
There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?
To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.
That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.
A new standard for AI visibility
AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.
Lumina AI View maps your AI reputation from the ground up, allowing you to:
See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.
Measure your progress: From media monitoring to full media intelligence
Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:
Evolving trends in how sources cite your organisation
Competitive standing and benchmark metrics
Where models differ in information presented, and sources cited
Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.
Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.
Get in touch to register your interest and see what Lumina AI View can do for you.
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Blog
Introducing Lumina AI View: AI Visibility Built for PR & Comms
Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.