Back to all articles
Blog post
June 24, 2019

The evolving story of emojis :)

The modern hieroglyphics

Our ability to communicate has never been greater. Not only from the perspective of the different options we have available with increased channels tools and improved accessibility, but also in the manner we communicate.

One small but certainly not insignificant change has been the introduction and evolution emojis. Although some may think it’s a newer form of communication, emojis have been around since 1999 thanks to Shigetaka Kurita who created the ability to send a digital heart on early Japanese pagers.

“At first we were just designing for the Japanese market,” says Kurita. “I didn’t assume that emoji would spread and become so popular internationally. I’m surprised at how widespread they have become. Then again, they are universal, so they are useful communication tools that transcend language.”

Kurita went on to design more and as we’ve seen today, the form has morphed with varying degrees of adoption and duration. Flash back to a time where colons, brackets and other such keyboard standards transformed into full images themselves.

(\__/)
(=’.’=)
(\___/)
(“)_(“)

Then came the ‘emoticon’, the emoji predecessor, that took the complex graphics from above and made this simple. While also allowing for some personal character with many debating equal signs vs colons, to dash or not to dash and so on.

😉
=-)

Today there’s a lot of talk about bitmojis and memojis that are much more detailed than the emoji used by many in text or tweets to add emotional nuances. Some argue that it’s a millennial messaging fad, however as we start to see the emojis appear in corporate communications, media releases and even as ‘rating’ systems for whether we love, are angry at or want to ‘wow’ at social media posts the future is interesting for this humble graphic.

From its potential to replace the traditional 1-10 NPS measures with a simple thumbs up/thumbs down option to its ability to inform sentiment engines and become an important tool for translation and communication across cultures, media types and time zones.

In case you missed it, we even celebrate this seemingly universal digital language on 17 July, otherwise known as ‘World Emoji Day’ – cleverly noted for those on an Apple or Google platform, as its the date the calendar emoji 📆 shows.

Whatever your preference, considering how emojis could work into your business, communications plans or practices may be essential for connecting with new audiences in the future. Particularly if you’re looking to expand across time zones or need to inject a little more ‘personality’ into your corporate persona.

❤️

Share

Similar articles

object(WP_Post)#8550 (24) { ["ID"]=> int(40427) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-06-25 23:15:57" ["post_date_gmt"]=> string(19) "2025-06-25 23:15:57" ["post_content"]=> string(2105) "

Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.

From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.

This guide covers:

  • Identifying and understanding your key stakeholders
  • Mapping and modelling for influence and engagement
  • Equipping your team to maintain and grow strategic relationships

Get your copy now

" ["post_title"]=> string(40) "The fundamentals of stakeholder strategy" ["post_excerpt"]=> string(128) "A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(40) "the-fundamentals-of-stakeholder-strategy" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-07-01 05:46:20" ["post_modified_gmt"]=> string(19) "2025-07-01 05:46:20" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=40427" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
The fundamentals of stakeholder strategy

A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.

object(WP_Post)#8327 (24) { ["ID"]=> int(40419) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-06-18 23:24:00" ["post_date_gmt"]=> string(19) "2025-06-18 23:24:00" ["post_content"]=> string(2057) "

As AI becomes more embedded in daily life, the reputational stakes are rising. Make sense of the shifts shaping perception.

In this report, we explore how AI is being framed in Australian media, the risks comms teams should be tracking, and how public perception is shifting.

Discover:

  • How high-profile AI cases reshaped the conversation
  • Why ethical risks get more cut-through than technical wins
  • What audiences want to hear, and what they don’t

Get your copy now

" ["post_title"]=> string(58) "How to manage your reputation in a world transformed by AI" ["post_excerpt"]=> string(107) "Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(58) "how-to-manage-your-reputation-in-a-world-transformed-by-ai" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-06-18 23:25:50" ["post_modified_gmt"]=> string(19) "2025-06-18 23:25:50" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=40419" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
How to manage your reputation in a world transformed by AI

Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.

object(WP_Post)#8325 (24) { ["ID"]=> int(38499) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-03-31 22:56:18" ["post_date_gmt"]=> string(19) "2025-03-31 22:56:18" ["post_content"]=> string(2611) "

AI is reshaping political discourse, from election campaigns to government services. As media coverage and social discussions evolve, political actors, media professionals, and government agencies must navigate an increasingly complex information landscape.

This report breaks down key trends in AI’s role in Australian and New Zealand politics, revealing:

✅ Government efficiency vs. accountability tensions – While news highlights AI’s role in modernising government services, social media raises privacy and transparency concerns.


✅ AI-driven political strategy & satire – Labor’s AI-generated video mocking Dutton’s nuclear plan blends satire with election messaging, with news taking a measured approach and audiences debating AI’s impact on public perception.


✅ National security vs. economic transformation – Australia’s AI discussions focus on defence, cybersecurity, and misinformation risks, while New Zealand’s leaders highlight AI’s potential for economic growth and social welfare.

To access these insights, simply fill in the form

Download now

" ["post_title"]=> string(76) "AI in Politics: Media Narratives, Public Perceptions & The 2025 Election" ["post_excerpt"]=> string(136) "Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(71) "ai-inpolitics-media-narratives-public-perceptions-and-the-2025-election" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-04-01 21:10:41" ["post_modified_gmt"]=> string(19) "2025-04-01 21:10:41" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=38499" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
AI in Politics: Media Narratives, Public Perceptions & The 2025 Election

Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny.

object(WP_Post)#10893 (24) { ["ID"]=> int(37459) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-02-10 22:15:40" ["post_date_gmt"]=> string(19) "2025-02-10 22:15:40" ["post_content"]=> string(2714) "

AI is reshaping the beauty industry, forcing brands to navigate a delicate balance between innovation and authenticity. While AI-driven tools offer hyper-personalised experiences and new creative possibilities, they also raise concerns about unrealistic beauty standards, ethical transparency, and audience trust. Brands must carefully craft their messaging—lean too far into AI, and they risk alienating audiences who crave innovation but are increasingly wary of artificiality. The challenge lies in meeting audience demand for cutting-edge beauty solutions while maintaining credibility in an industry where authenticity is everything.

By analysing industry trends and online discussions, we uncover the shifts driving the next era of communications and visualisation, but through the lens of an industry that is one of the first to tackle AI intervention head-on.

Key insights include:

  • How AI is redefining beauty standards and personalisation
  • The ethical considerations shaping trust and brand decisions
  • The role of social media in amplifying AI beauty trends

Get your copy now

Download now

" ["post_title"]=> string(63) "How AI is transforming beauty conversations & communication" ["post_excerpt"]=> string(107) "Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(46) "how-ai-is-changing-beauty-innovation-and-trust" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-02-10 22:15:44" ["post_modified_gmt"]=> string(19) "2025-02-10 22:15:44" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=37459" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
How AI is transforming beauty conversations & communication

Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.

Ready to get started?

Get in touch or request a demo.

Contact us Request a demo