Blog post

Making Every Step Count

Here at Isentia in New Zealand, we’re getting on board with thousands of others and taking on the challenge to move 10,000 steps a day with Steptember.

Steptember is a great campaign initiated by the Cerebral Palsy Society supporting children and adults with Cerebral Palsy. Did you know, CP is the most common physical disability in childhood?

As an employee of Isentia and having a daughter with Cerebral Palsy, supporting the Steptember campaign means a great deal to me. Alongside family and friends and fellow colleagues from our Auckland and Wellington offices, we’re all getting involved in some way to support the cause. We hope to raise awareness about the condition, make a positive impact with raising funds for the charity and also have some fun while we’re achieving our 10,000 steps a day.

In case you weren’t aware, Cerebral Palsy (CP) is a physical disability that affects movement and posture and although it is a permanent lifelong condition, it doesn’t worsen over time. It can affect people in different ways and can affect body movement, muscle control, muscle coordination, muscle tone, reflex, posture and balance. As you can see, the range of disability is wide and from personal experience, despite the struggle to communicate in a number of cases, many children with CP are extremely smart, have a great sense of humour and a positive outlook that defies the challenges they face every day.

It’s great to work for an organisation that supports localised and global initiatives, especially when there is personal sentiment. Russ Horell, our NZ Country Manager also highlighted this; “Isentia’s localised CSR programs are an extremely important way for us to help organisations like the Cerebral Palsy Society, who improve the lives of New Zealanders in need every single day. In addition to being the right thing to do, showing our support is also essential in creating the type of team culture that attracts the very best in the business.”

The competition is intensifying across our NZ offices, and it’s great to see the comradery is stronger than ever as we challenge and motivate ourselves and each other to reach 10,000 steps a day.

And the results are in!

As a team, we accumulated 2,925,345 steps and raised $1,564 towards the cause. On a national level, $365,000 was raised and an astonishing $10.3M was raised on a global level.

Thank you to Isentia for supporting this cause as well as my family, friends and colleagues joining me to make every step count.

If you would like to donate to this great cause, please donate here

Adrian Old

Isentia Sales Consultant

Louise Wallace

Marketing Specialist – Lead Gen at Isentia

Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.