Blog post
September 10, 2019

Making Every Step Count

Here at Isentia in New Zealand, we’re getting on board with thousands of others and taking on the challenge to move 10,000 steps a day with Steptember.

Steptember is a great campaign initiated by the Cerebral Palsy Society supporting children and adults with Cerebral Palsy. Did you know, CP is the most common physical disability in childhood?

As an employee of Isentia and having a daughter with Cerebral Palsy, supporting the Steptember campaign means a great deal to me. Alongside family and friends and fellow colleagues from our Auckland and Wellington offices, we’re all getting involved in some way to support the cause. We hope to raise awareness about the condition, make a positive impact with raising funds for the charity and also have some fun while we’re achieving our 10,000 steps a day.

In case you weren’t aware, Cerebral Palsy (CP) is a physical disability that affects movement and posture and although it is a permanent lifelong condition, it doesn’t worsen over time. It can affect people in different ways and can affect body movement, muscle control, muscle coordination, muscle tone, reflex, posture and balance. As you can see, the range of disability is wide and from personal experience, despite the struggle to communicate in a number of cases, many children with CP are extremely smart, have a great sense of humour and a positive outlook that defies the challenges they face every day.

It’s great to work for an organisation that supports localised and global initiatives, especially when there is personal sentiment. Russ Horell, our NZ Country Manager also highlighted this; “Isentia’s localised CSR programs are an extremely important way for us to help organisations like the Cerebral Palsy Society, who improve the lives of New Zealanders in need every single day. In addition to being the right thing to do, showing our support is also essential in creating the type of team culture that attracts the very best in the business.”

The competition is intensifying across our NZ offices, and it’s great to see the comradery is stronger than ever as we challenge and motivate ourselves and each other to reach 10,000 steps a day.

And the results are in!

As a team, we accumulated 2,925,345 steps and raised $1,564 towards the cause. On a national level, $365,000 was raised and an astonishing $10.3M was raised on a global level.

Thank you to Isentia for supporting this cause as well as my family, friends and colleagues joining me to make every step count.

If you would like to donate to this great cause, please donate here

Adrian Old

Isentia Sales Consultant

Share

Similar articles

object(WP_Post)#8323 (24) { ["ID"]=> int(40427) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-06-25 23:15:57" ["post_date_gmt"]=> string(19) "2025-06-25 23:15:57" ["post_content"]=> string(2105) "

Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.

From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.

This guide covers:

  • Identifying and understanding your key stakeholders
  • Mapping and modelling for influence and engagement
  • Equipping your team to maintain and grow strategic relationships

Get your copy now

" ["post_title"]=> string(40) "The fundamentals of stakeholder strategy" ["post_excerpt"]=> string(128) "A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(40) "the-fundamentals-of-stakeholder-strategy" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-07-01 05:46:20" ["post_modified_gmt"]=> string(19) "2025-07-01 05:46:20" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=40427" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
The fundamentals of stakeholder strategy

A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.

object(WP_Post)#8224 (24) { ["ID"]=> int(40160) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2025-05-26 02:54:37" ["post_date_gmt"]=> string(19) "2025-05-26 02:54:37" ["post_content"]=> string(3706) "

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.

In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.

Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.

Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.

What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.

This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.

At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.

The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.

Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.

Interested in how other teams are managing their stakeholder relationships? Get in touch at nbt@isentia.com or submit an enquiry.

" ["post_title"]=> string(52) "SRM vs CRM: which is right for PR & Comms teams?" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(44) "srm-vs-crm-which-is-right-for-pr-comms-teams" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2025-07-01 05:47:27" ["post_modified_gmt"]=> string(19) "2025-07-01 05:47:27" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=40160" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
SRM vs CRM: which is right for PR & Comms teams?

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]

Ready to get started?

Get in touch or request a demo.