SYDNEY – October 17
Isentia (ASX:ISD) has launched the hotly anticipated third edition of its Leadership Index entitled Leading Through Crisis following a series of events across Australia, New Zealand and Asia. The report delves into four of the biggest crises of 2019 revealing the strengths and weaknesses of some of the world’s high profile leaders, and what business leaders can learn from them.
Developed by Isentia’s globally-recognised Insights team, the Index lined up local leaders including Rugby Australia’s Raelene Castle and New Zealand Prime Minister Jacinda Ardern next to the global headlines that Facebook’s Mark Zuckerberg and Boeing’s Dennis Muilenburg faced and how they responded to exceptional circumstances. Revealing across all cases analysed the clear expectation that during a crisis, leaders show up both physically and emotionally.
Khali Sakkas, Chief Insights Officer at Isentia said: “Getting leadership right during crises is crucial as it can heavily impact the leaders’, as well as the organisations’ reputations. Soft skills such as empathy, building a connection with the public, authenticity and being physically and emotionally present are often overlooked and undermined.
The analysis found Zuckerberg and Muilenburg got it wrong and could learn from the words and actions of Castle and Ardern.
Khali said “Leadership is never more tested than when it is under stress. It can reveal a lot about a character and while organisations tend to avoid a crisis, being ready to face one can also be an opportunity to improve public trust for a leader, if managed well.”
“From our analysis, it became very clear that leaders who fall short of the necessary soft skills such as authenticity and empathy in order to build a connection with their audiences and build trust, are the ones who fail to keep their head above water when faced with crisis.
On the other hand, leaders who are compassionate and authentic and those who show up when the going gets tough, are the ones who are able to turn things around from a public perception point of view. And this doesn’t only impact their reputation as leaders but it also reflects on the organisation they represented,” added Sakkas.
While CEOs may not always be the most trusted voices in an organisation, the analysis points to the cruciality of their presence and authenticity in influencing the outcome and these traits need to be nurtured outside of a crisis to ensure their actions and motivations are authentic and believable when they are faced with one.
The third Index came in response to the high level of public interest in the desire to be safe: safe while flying, safe while online, and safe from persecution in digital and public spaces.
Some of the most revealing findings from the report include:
To learn more and download a copy of The Leadership Index, Leading Through Crisis visit: https://www.isentia.com/leadership-index-ed3-leading-through-crisis/
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
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