15 OCTOBER 2019
Isentia (ASX:ISD) is piloting a cutting edge media monitoring service in Singapore, offering clients the opportunity to receive text messages about their media mentions approximately four minutes after the television or radio broadcast.
Isentia’s Live Alerts service has been available in Australian and New Zealand since early 2019, delivering more than 17,000 alerts each month across both countries. To cater to the growing market across Asia, Isentia is now extending this service to Singapore covering Channel News Asia TV and Radio.
Paul Russell, Chief Technology Officer commented: “As a leading and innovative media intelligence company, Isentia completely revamped the traditional notification methods for broadcast media. With Live Alerts, we are addressing the changing needs of our growing mobile-first client base as well as keeping pace with the changing nature of broadcast itself.
“Once our clients are set up on Live Alerts, they will be receiving timely text message alerts about relevant broadcast news, which is a game changer, especially for any organisation facing crisis or issues-management environments. The result goes beyond an incremental improvement in speed, as Live Alerts gives marketers and business leaders the information they need to act swiftly, especially during moments of increased media attention.
“Our goal is to alert clients of any radio or TV mentions about their organisation or specific selected topics, through their smartphones as quickly as possible by leveraging innovative voice-to-text technology and advanced search systems.”
FY19 was a big year of investment across Asia for Isentia. The leading media intelligence and insights company released 66 new products features to enhance its flagship product Mediaportal, increasing product release velocity three-fold from the previous financial year.
The investment in product development and speed stems from a measured and proactive drive to effectively meet the demands of this growing market.
Having already established itself throughout the region as a globally awarded and formidable player in the insights and measurement space, Isentia has a strong presence in 11 markets. James Merritt started his role as the new Chief Executive Asia on Monday 14th October, and is responsible for driving Isentia’s growth trajectory and working to ensure Isentia’s key services in media intelligence and insights cater to the needs of the market.
Ed Harrison, CEO and Managing Director, said, “We delivered on our business commitments in the first half of the calendar year, as set out in our business plan and have no plans to slow down. Moving forward, we have a clear and ambitious three-year strategy, and strengthening our Asia Pacific presence, offering and market leadership sit at the core to our strategy.”
More information about Isentia’s three-year strategy can be found in Isentia’s FY19 full year presentation.
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
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