The world of social media is vast and 2020 changed the way people and organisations use social media. As a PR professional, it’s never been so important to have access to relevant technology that sorts through the endless volume of social media to find the data you need to see.
When your brand is invested in social media you can begin optimising everything from campaigns to outperforming competitors. Through advanced monitoring techniques and social media research and analysis, you can identify industry leaders and influencers and gain an understanding of broader public understanding and behaviour.
In this whitepaper, we highlight the ways you can use Isentia’s platform, (as well as our human-driven and designed research that sits outside of our monitoring service) so you get the most out of your social data. With integrated social media and traditional media analysis, you will gain a clear understanding of the data, enabling you to optimise your organic social media conversations and better connect with your audience.
Download this whitepaper to learn the five key areas you can leverage your organic conversations using social data in your PR toolkit.
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
Your submission was successfully received and someone will be in touch shortly.
We are fast approaching one of the largest health undertakings in 60 years, since the move to eradicate polio in the 1950’s. Australia’s vaccination initiative presents a mammoth challenge for everyone, particularly communicators. From government at all levels, to aged and health care services, to logistics providers as we distribute the vaccine; to the business […]
The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, […]
In Southeast Asia (SEA), the strict movement control restrictions this year due to the COVID-19 pandemic was expected to hit the automotive industry hard, as with other industries regionally and globally. Or so assumed. A study of digital journalism coverage and social media postings in key Southeast Asian countries, namely Singapore, Malaysia, Indonesia, Philippines, Thailand […]
In Southeast Asia, the Covid-19 pandemic has become the biggest challenge for many industries and economies. Businesses are struggling with maintaining their distribution channels while practicing social distancing. Under this circumstance, banks and financial service entities’ role was to help economies avoid downfalls and businesses overcome difficulties caused by the pandemic. On the other hand, […]
Get in touch or request a demo.