Whitepaper

How to: Leverage your organic conversations with social data

The world of social media is vast and 2020 changed the way people and organisations use social media. As a PR professional, it’s never been so important to have access to relevant technology that sorts through the endless volume of social media to find the data you need to see.

When your brand is invested in social media you can begin optimising everything from campaigns to outperforming competitors. Through advanced monitoring techniques and social media research and analysis, you can identify industry leaders and influencers and gain an understanding of broader public understanding and behaviour.

In this whitepaper, we highlight the ways you can use Isentia’s platform, (as well as our human-driven and designed research that sits outside of our monitoring service) so you get the most out of your social data. With integrated social media and traditional media analysis, you will gain a clear understanding of the data, enabling you to optimise your organic social media conversations and better connect with your audience.

Download this whitepaper to learn the five key areas you can leverage your organic conversations using social data in your PR toolkit.

Louise Wallace

Marketing Specialist – Lead Gen at Isentia

Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.