Media release
March 4, 2020

BIDV, Vietcombank, and Samsung among the top brands in Vietnam fighting the COVID-19

HCMC, 4 March 2020 – Isentia, APAC’s leading media intelligence and insights specialist has released a list of ‘Top Brands in Vietnam fighting the COVID-19’. 

Isentia’s rankings report is based on how mainstream media covers brands that are fighting the coronavirus and rates their performance across Strategy, Culture, Delivery – the three pillars of Isentia’s Reputation Framework.

BIDV emerged as the most reputable brand, followed by Vietcombank & Samsung. Vinamilk, Vietnam Airlines, and Vietinbank took fourth, fifth, and sixth spots while Huawei, Toyota, ACB, and Aeon Mall Vietnam finished at seven, eight, nine, and ten.

BIDV emerged as one of the top most reputable brands in Vietnam during Coronavirus outbreak. They were swift to address the issues and putting their customers’ health and safety as a priority by encouraging their customers to engage BIDV Online’s banking services for payments. The bank added 0.2% annual interest rate for online pay-in and introduced BIDV Visa Platinum Cashback Contactless card for cashless payment. BIDV showed positive brand imagery by taking extra precautions by getting the frontline staff to wear surgical masks during service at transaction points to prevent disease infections.

Samsung’s strict healthcare measures aimed at prevention of the coronavirus at their manufacturing plant in Vietnam. Efforts included quarantine of employees who lives in China-border areas or drivers who travelled to China, daily health checks at entrance and prohibition of crowd gatherings. There were news mentions of US$ 2.1 billion financial support from Samsung to the local supply chain – following orders from President Moon Jae In is helping smaller firms to strengthen their competitive edge – also marked Samsung’s significant contribution to the community. Under the strong leadership of Ms Mai Kieu Lien, Vinamilk reassured that demand for dairy, in general, would face no stockouts.

Prashant Saxena, Head of Insights for Asia, Isentia mentioned “Brands are working closely with the government to fight the COVID-19 outbreak. Well-intended strategy executed with the support of resilient company culture to deliver benefits to the consumers goes a long way in improving the reputation of these brands.”

For this study, six weeks’ worth of online news data was harvested and processed. Posts were tagged into three reputation pillars and its fifteen sub-attributes through machine learning, contextual assessments and qualitative deep dives.


About Isentia
Our mission is to monitor, analyse and create actionable insight from complex communications across the Asia-Pacific. With powerful technology and talent, we deliver what’s relevant when clients need it, driving decisions and opening possibilities.

We employ over 1,000 of the best and brightest across 12 markets with a vision to empower clients to make impactful decisions, every time. With more than 30 years of experience working with the biggest brands across Asia-Pacific, we continue to be curious and were listed on the Australian Financial Review’s 50 Most Innovative Companies in the past. We have been awarded company of the year consecutively four times by AMEC – the world’s largest media intelligence and insights professional organisation.


Contact
To learn more about Reputation Analysis or to obtain a copy of the full report, please contact

Gerard Ambrose
General Manager, Isentia Vietnam
Gerard.ambrose@isentia.com

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