When timing is critical and readiness is essential
It’s a sad truth but crisis management continues to be a desirable area of expertise in the field of Communications, PR and Marketing as it continues to become a problem for many. While we look to become more predictive in this space, the ability to react quickly to a critical incident, misinformation or crisis of similar vein is still an art that means clients choose Mediaportal and our services before any others.
An issue can spark in the time it takes to tweet 280 characters, and it is in these times where speed in invaluable, giving our clients the information before news has spread - empowering them to take action, formulate a plan, share this with their broader teams and get going. No matter what the issue is, from a natural disaster to CEO scandal, Mediaportal will give you this information as fast as it can find it - with the context of where, when and who triggered this change in your agenda.
Beyond our technology, we have people that know your organisation, understand your concerns and your goals so that when something crops up that looks like a red flag, they’ll bring this to your attention too.
Timing is everything and having the tools to help you take the reigns is immensely important as every second counts when you’re working in today's media ecosystem.