AUSTRALIA, Sydney – Sep 22, 2020: Isentia (ASX:ISD) is launching two new Daily Briefing products to help organisations stay abreast of the latest and most important Federal Budget and Retail news.
The Federal Budget briefing will provide all the key coverage for budget-related news and opinion topics including Business, Education, Tax, Health and Aged Care, Infrastructure, Transport, and Social Services, seven days a week until Friday October 9,2020. A dedicated team of editors will oversee the monitoring of all Federal Budget coverage, with the briefing to be delivered to subscribers before 7am every day.
According to the newly appointed Head of Government Business at Isentia, Kylie Dunstan, the Federal Budget briefing will encompass a large volume of media coverage around one of the most important budgets in the history of Australia.
“The 2020 Federal Budget is one of the most anticipated budgets in the history of our country and we expect a high degree of focus on budget related news and the implications for organisations and the Australian economy. Our editors are already reporting an unprecedented amount of media coverage spanning virtually every sector. There were more than 5,000 media mentions in the past 30 days, and more than 2,500 of those were COVID-19 related. This budget will be one to pay close attention to, no matter what industry you are in. ”
The Retail briefing will cover all aspects of one of the hardest hit sectors during the pandemic as Australian retailers prepare to approach the busiest time of the year. The product will deliver an editorially curated summary of news, issues and statistics about bricks and mortar retail outlets, online retail, payment methods, and retail trends on a weekly basis, every Thursday at 9:30am.
John Ewart, Daily Briefings Director at Isentia said, “The retail industry has undergone significant change in 2020. Consumer behaviour is constantly changing to suit the current environment and disruption is ever increasing. Our Retail Industry briefing is launching as retailers plan for the most critical time of the year with COVID restrictions complicating how they manage increased crowds, sale periods and promotions. Retailers need to adapt and anticipate the challenges ahead to remain relevant to their customers. Staying on top of the latest news, trends, and information has never been more important.”
Both the Federal Budget and Retail briefings are available from Monday, 14th September, 2020.
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
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